Do you want to know how to get Twitter followers for an established or brand new business of yours?
Would you like to know how to build a twitter following that you can easily convert into traffic & profits?
Unless you’re a peek performance top celebrity coach like Tony Robbins, you’re going to have to work at building an initial following on Twitter, the favourite social media platform amongst bloggers of all walks of life.
So is there any big secret to this? Three words: take it seriously. Make Twitter a priority for the next 30 days and you’ll be amazed at what happens.
What You Will Learn
- How to get twitter followers
- How to find & target the right people
- How to influence authorities in your niche
- My personal secrets, tricks & tips
How To Get Twitter Followers That Provide Value
All followers count, yet not all followers are created equal. In other words, it’s not about how to get twitter followers, but how many relevant followers you succeed in attracting.
Let’s be honest. Not everybody will engage with you or benefit your business. What counts though is to be strategic and turn as many followers into as many raving fans possible.
Let me explain.
Imagine you get one follower. Let’s call him John. He not only favorites and re-tweets your messages often, but also ends up joining your mailing list. Awesome!
If you got your metrics setup right, that initial person can be worth to you $1+ every month.
Depending on your niche and industry, a lead can reward your business with hundreds and even thousands over the years. Think lifetime value of a client.
Now, what happens next is amazing.
One subscriber leads to another. Next thing you know, your list grows by leaps and bounds. Twitter now becomes a great lead generation machine.
Here’s what you need to do in order to integrate Twitter with list building:
- Optimize your lead capture conversion page
- Drive more followers to your lead capture page.
- Create a winning profile that ties in with your new strategy
How To Create Profiles That Rock
Your Twitter profile is composed of your profile photo, header image, background image and bio. All these can be customized from within your account settings and it is highly advisable.
First, because you want to stand out and second because you need to attract the right crowd of people and not random invididuals.
When it comes to your profile photo, it is recommended you add your real headshot instead of a random avatar or cartoon character. If you want to keep it professional, then avoid having dogs, cats, friends or other people appear in your picture.
Next, create a winning bio.
Believe it or not, 70% of twitter users don’t have their bio specified (source Beevolve)
This means they’re getting less targeted followers and less leads as a result of their marketing efforts.
An up-to-date bio on the other hand – and one that is optimized to get targeted followers – is ideal to magnetize your raving fans.
Here’s a little exercise you should try now. Visit the Twitter profile of one of your favorite blogger, CEO or entrepreneur.
Then visit the profile of 5 other high-profile people they follow.
You should get an idea of what makes a specific bio work and how to mimic profiles that look great.
Here are a few examples I like (just don’t forget to find these on your own):
Twitter made it easy for you to feature your favourite tweet with what is called Pinned tweet, a cool feature they rolled out about a year ago. Most bloggers still haven’t taken advantage of this.
Example of a pinned Tweet
You can also favorite your own post and then pin it. This can bring leads to your business. Use it to your advantage.
Both your followers and non followers will see this profiled Tweet first things first in your timeline, before all your other Twitts, meaning more exposure to your lead capture page.
You may want to change it from time to time to ensure you maximize your conversion rates. Keep the same link, use a different image and copy.
The 2 Types Of People You Must Follow
Twitter is not just a numbers game. According to SocialMediaExaminer building a relevant Twitter following comes down to four key concepts:
- Find and follow relevant people
- Share content that will be interesting to your target audience
- Engage with your crowd
- Promote your Twitter profile through other channels like for e.g. Quora, Facebook, Linedin or Pinterest
Your effort should focus on practising strategic following vs. random following.
Follow people in your niche, folks who are using certain keywords in their bio and more importantly, people who follow the ones you follow.
For example, you could use Twitter’s Advanced Search Feature to see who who has used the word “blogging” in their bio and within a 50-mile radius of your city. This is ideal for local businesses as well as for anybody ranking clients or their own sites with local SEO.
Now, there are two types of people you should follow regardless of your business model or the industry you’re activating in:
Top Expert Bloggers In Your Niche
Interacting with these people will put your name on their radar and onto the radar of their followers.
A little known secret: give honest compliments and personalize your Tweets. Like for instance:
“@username, John I like your bio because…” or
“@username, Mary – I like your article ___. It helped me understand…” or
“@username, Dean, I enjoyed reading your latest post. It made me realise how important ___ really is.”
Always give reason why and briefly explain your compliment, as you’ve seen above.
Identify the top bloggers in your niche, the ones who write frequently and consistently like once a week. Some use to write on a daily basis like Seth Godin, the inventor of permission marketing.
Glen @ ViperChill, in contrast, only writes once a month or every 2 months, but his posts are lenghty and drive hundreds of comments on average.
Subscribe to your favorite top 10 bloggers’ sites in the niche and add their links in a tool like FeedDemon. You’ll be able to get live alerts when new posts are published.
This way you’ll be amongst the first to share your comment on the published article, get your name out there and drive traffic to your Twitter profile or web site of choice.
Top Influencers In Your Niche
You should be building relationships with influent bloggers and non bloggers to promote your website. They have large Twitter followers. Each person like this can benefit your business in ways you cannot imagine yet.
I would say to make an habit to engage with as many influent bloggers and individuals on Twitter, 24/7. The more you reach out, the more folks will return and reciprocate — by following you, joining your mailing list and making comments on your content (don’t you have a blog yet?).
When you reply to someone you should personalize your response with the user name not just with the “@” symbol. Also, if you want their followers and your followers to see the response, ensure you add “.” before the @username symbol.
Ask these influent people how they do certain things from within their business, practice or profession. Like for example, you may want to ask questions about:
- Their blog’s strategy
- Their social media “secrets”
- Their negotiating methods
You get the idea.
How Often To Post In The Twittersphere
How often you post on Twitter is as important as what you share.
Kevan Lee @BufferApp recommends to post 14 times per day, from midnight to 10:00 p.m. Central Time, never more than once per hour; seven times per day on weekends, from 3:00 a.m. to 9:00 p.m., roughly every three hours.
Some bloggers and influent people I follow post 20 times, 30 times and even 90 times a day. This translates to 4 Tweets per hour. You decide if it’s too much or too little. You make your own content posting schedule.
Instead of sharing only text based messages, go with multi-media content. Info-graphics, video tutorial screen-shots and relevant photos are your friends and they go along way to standing out on Twitter.
Stay focused. Tweet relevant and high quality content. When people are excited to pass along your message, additional branding and visibility to your account follows.
How To Create Super Targeted Lists
First you create the list, then you add relevant people only to your list, manually.
Give your list an eye catching, targeted (and unique) name.
- Top Bloggers in Health & Fitness
- Top Bloggers I Follow
- Top Bloggers that Rock
You don’t have to follow each person you add to your list, unless you want to. Building these lists on Twitter ensures you connect with targeted bloggers and influent people in your field.
People you add to these custom lists will more than probably receive email alerts or push notifications via their mobile. This is another way to get on the radar of the people you want to connect with and make a good first impression.
As far as I know, Twitter allows up to 50 lists, with a maximum of 5000 users per list. This doesn’t mean you have to create 50 lists overnight and add people at random.
Avoid tools that automatically add people to your list, if you want to keep this strategy 100% genuine and personal.
The Secret To Generating Raving Fans
Sometimes the simplest strategies are also the best.
Each month follow the Top 20 Bloggers in your niche and do this:
- Interact with each, one by one, manually, as you’ve been taught above.
- Ask intriguing, interesting questions.
- Comment on their site. Be polite.
- Share their content. Help them as much as you can. Get creative.
Fast forward 12 months from now and-
- You have engaged with 240+ top bloggers in your field
- You have left 240+ high value comments on their sites
- You have gained 240+ unique and high-quality back-links from your commenting efforts.
And that’s just the tip of the iceberg.
Who Are Your Raving Fans?
They used to be total strangers. Now…
- They are friends.
- They are colleagues.
- They are content providers.
- They are established brands.
- They are business partners.
- They are guest post writers.
- They are influent bloggers.
- They are social media rising stars
- They are join venture affiliates.
- They are mentors and coaches.
The list goes on and on. You never know the gold that’s hiding in each one of your followers.
Wrapping it up!
It’s easy (and fun) to grow your Twitter followers when you understand the basics.
Now that you have this step by step guide in your hands (print it out if you haven’t done it already), get out there and start making moves in the next 30 days:
- Create your profile
- Connect with your audience
- Attract your first 1,000+ raving fans.