How To Get More Email Subscribers For Your Blog Today


Let’s have a bet that I can teach you how to get more email subscribers!

I don’t know you and I’ve never seen your blog.

I have no clue of your email conversion rate and whether you’ve used Matthew’s tips on how to increase it.

But I can safely bet that I can teach you how to get more email subscribers out of your blog if you try just a single strategy that I have for you.

Why bother?

Well, after Matthew pumped his own email optin rate from 1.07% to 5.81% his profits immediately increased from $7,765 to $47,748.

So if that’s something you’re looking to do, read this article till the end and have a bet with me!

How To Get More Email Subscribers For Your Blog

It’s no secret that the best way to make a person give you their email address is to create an irresistible opt-in freebie and promote it all around your blog.

But here’s an issue – a single opt-in freebie can’t possibly appeal to all of your visitors.

Here’s an example:

On the homepage of this blog, Matthew is offering you to “Steal His #1 Personal SEO Strategy”. So are you interested in it at this very moment?

how to get more email subscribers with a feature box

Not so much.

Right now you’re reading a post about growing your email list so a much more enticing bribe for you would be something like “Steal My #1 Personal List Building Strategy”.

In other words, you’re more likely to opt for a freebie that would be tailored to the content of the article that you’re reading.

I’ve experimented with “one-size-fits-all” freebies for quite a while but my conversion rate never went beyond 3% (actually 2.67% was my peak value).

But after creating a few opt-in bribes tailored to the content of my articles, I managed to improve my site-wide conversion rate by 300% in just a few weeks.

This hot new list building strategy is called “content upgrades”.

Introduction To Content Upgrades

When you’re writing an article, try to come up with a piece of bonus content that you can offer to your readers.

Make sure to let them know that the article has some bonus materials that they can opt for. Persuade them that your article is incomplete without these bonuses.

Then go ahead and put an opt-in form right within your article so that your readers could easily grab the bonus content.

That’s it! You’ve just created a “content upgrade”.


Check out this article by Michael Hyatt: “Literary Agents Who Represent Christian Authors”.

He’s offering his visitors an exclusive list of literary agents, but once you try to download it, he will ask you for your email address.

Go try it.

websites to find free images

I decided to reach out to Michael Hyatt on Twitter to ask about the conversion rate of this article.

Can you guess the number?

Impressed? Well, I should say that this kind of conversion rate is quite common for well executed content upgrades.

Speaking of execution…

Creating a dedicated opt-in bonus for each of your articles may seem like a ton of work, but that’s not always the case.

Some of the content upgrades on my own blog are simple two-page PDFs, which were automatically created from a Google Document. You can create such opt-in bonuses within 20-30 minutes.

I’ll talk more about simple ways to create opt-in bonuses later in this post, but first…

Why Content Upgrades Are The Best Tactic To Grow Your Email List

Let’s dive deeper into this strategy and discuss what makes content upgrades so incredibly effective:

1. Relevant Opt-In Bribe

The conversion rate of your opt-in bribe fully depends on how much people want it. We’ve already discussed that.

Well, tailoring the opt-in bribe to the content of your article is by far the best way to ensure that you’re offering your visitors something that they are looking for.

In fact, you can make your opt-in bribe such an integral part of your article, that the whole read will feel like a waste of time, unless you opt-in to get that extra content which completes it.

2. Easy To Pitch

Most opt-in forms consist of only 4 elements: a visual, a headline, some supporting text and a call-to-action.

matthew feature box elements

I mean that’s all the “real estate” you can use to persuade a random visitor to grab your opt-in bribe.

Content upgrade is a different thing.

You put your opt-in form right into the body of your article, which means that your whole article can be your sales pitch.

I mean you’re not limited in any way and you can use as many sentences and as many visuals as you need to make sure you will persuade your visitors to opt-in.

Think of your article as a landing page that pushes the readers towards downloading your bonus.

3. Not Intrusive

Once a person lands on your blog to read an article, you try to win their attention by using all these popups, feature boxes, slide-in forms and hellobars that promote your opt-in bribe.

Your visitor doesn’t want all that!

They visited your blog with the sole purpose of reading your article. And all your attempts to distract them with your freebie are nothing but examples of “interruption marketing(a term offered by Seth Godin).

But you already own their full attention – they came to read your article. Why would you want to interrupt them?

Just let them read your article and blend your opt-in bonus right into the content.

In other words, content upgrade is not interrupting your readers because it is an integral part of your article.

Things That Can Be Used As Your Content Upgrade

This strategy is amazingly versatile and there are no actual limits as to what can be your content upgrade.

Just to get you started, here’s a great article where Bryan Harris is offering you 11 different types of content upgrades with detailed instructions on how to create them.

Some are super easy to create, while others may require quite a bit of your time and maybe even a certain skillset.

But once you decide to create a content upgrade for your next article, I want you to remember one thing:

The conversion rate of your content upgrade does not depend on how sophisticated it is, it only depends on how much your readers want it.

For one of my latest articles I created a simple one-page PDF with a few extra tips.

This resulted in a 6.88 % conversion rate, which was two times better than my site-wide opt-in bribe.

But I’m sure you’re dying to find out how to create a content upgrade that will convert at 60%, like the one by Michael Hyatt.

Am I right?

Well, it’s awesome if you want it. Because I’m going to offer this section of my article as a “content upgrade”.

You should grab it for two reasons:

  1. You will learn how to create content upgrades that convert crazy well;
  2. You’ll be able to see how this content upgrade is setup on Matthew’s blog.

How To Setup Content Upgrades On Your Own Blog

I’ve seen many top bloggers create content upgrades on their blogs and as I’ve reached out to them I discovered that everyone had their own unique setup.

So I’m going to share some of the best solutions that you can use and from there it’s up to you to decide which one suits you best.

1. Online Service

There are only two online services that offer content upgrades as part of their package:

  1. LeadPages with their LeadBox feature;
  2. SumoMe with their Leads app.

(Actually the latter is disabled as of today, but by the time you’re going to read this article it may be back up, so I decided to mention SumoMe anyway)

Matthew is using LeadPages to create content upgrades on this blog (and for many other cool things too) and I can assure you that this service is a killer!

The price may seem a little steep to some people, but that’s because LeadPages offer many different features except for content upgrades.

2. WordPress Plugin

This time there are quite a few options to pick from

I can’t give you any recommendations here, because the only plugin I’ve ever used is Content Upgrades PRO although Matthew really loves Thrive Leads.

Disclosure: I’m actually the creator of that email subscribers WordPress plugin plugin. I use it on my own blog and every few weeks we try to improve it and add new features based on the feedback from our users.

I guess I won’t go on dissertating about how good my plugin is, because that will look too self promotional (and you probably won’t believe me anyways). However I’ll be happy to answer any of your questions in the comments.

Now despite the vast variety of options, the setup process is pretty much the same no matter which solution you pick. So I’ll share the basic setup steps real quick:

Step #1: Creating a popup form

First of all you need to create an email form specifically for the bonus that you’re going to pitch in your article.

Usually you have a list of pre-designed email form templates to choose from, and you can customize them to fit your needs:

This is how popup form editor looks in LeadPages

This is how popup form editor looks in LeadPages

Step #2: Configuring where new leads go

Once your form is ready, you need to connect it to your email service and pick a list where it will add your new subscribers.

Most tools I’ve mentioned above will easily integrate with MailChimp, Aweber, GetResponse and many other popular email services.

Step #3: Placing the form within your article

After you finish customizing and configuring your email form, you’ll get a simple embed code that you can use anywhere in your article to embed that form.

Now here’s one important thing to consider.

Some of the solutions that I’ve mentioned only allow to embed the actual form into the content of the article, while others will embed a button and the form will only appear after your visitors click on that button.

That second option is called the “2-Step Opt-In” – it means that your visitors don’t see the email form right away. They only see a download button (or link) and the opt-in form appears only after they click on that button.

Brian Dean is using a content upgrade with a 2-step opt-in in one of his articles

Brian Dean is using a content upgrade with a 2-step opt-in in one of his articles

Pat Flynn has recently redesigned his blog and implemented a 2-step opt-in strategy on all of his email forms. According to his own words this little change resulted in 25% increase of his site-wide email conversion rate.

Step #4: Delivering your bonuses

There are many different ways to deliver your bonuses, but the three most popular ones are:

  1. Put all your bonuses on the “thanks for subscribing” page, where all your new leads will eventually land (this is how Matthew does it here);
  2. Put your bonuses on dedicated pages and redirect people to a proper bonus after they submit their email;
  3. Automatically deliver a link to the bonus to the email address that was submitted into your email form.

If you’re just starting out with this strategy, I would suggest you to simply store all your bonuses on the “thanks for subscribing” page. From my experience this is the most convenient way to do it.

And before I wrap up this post, I want to remind you of an awesome content upgrade that I have for you.

Click below to grab it:

CHEAT SHEET: 4 Steps To Create A Content Upgrade That Converts At 60%

So… Are We Having A Bet?

So now you know how to get more email subscribers are we going to have a bet?

The sales page of my Content Upgrades PRO says that there’s a 60-day “no-questions-asked” money back guarantee.

But I’m so confident in this awesome new list building strategy that I want to go further.

So here’s the bet I was talking about from the start:

  1. Calculate your current email conversion rate;
  2. Purchase my plugin;
  3. Follow my tips from this article to add content upgrades to the next 5 articles on your blog;
  4. Calculate your email conversion rate once again.

My bet is that your conversion rate will significantly increase.

What if that doesn’t happen?

Not only will you get your money back, but I will also spend the exact same sum of money promoting your blog with Facebook Ads.

How does that sound?

63 Responses

  1. 8.13.2015

    This is a Great shoot – Tim
    Nice to see you at Mat’s Blog . . . You’re welcome!

    Have been away for a long time now. . Really missed Matthew’s Posts and Updates

    I have always hunger to Get a Content Upgrade for my Blog But i never make a move due to lack of fund .

    You should know how it works, being a university student and at the same time trying to earn a breakfast through Blogging .

    I’ll love to purchase your content Upgrade Pro Plugin, If only you’ll give me a discount Option

    BTW, Your Post was amazing
    Have a nice day and Cheer!

    • August 14th, 2015 at 8:41 am

      Well this is business and you must treat it like that :)

    • August 17th, 2015 at 10:37 pm

      Hey John!

      I’m glad you enjoyed my article and I would gladly give you a discount, but I’m afraid there’s no technical option to do so.

      And to be honest, the price is super cheap considering the pricing of competitor tools :)

  2. 8.13.2015

    Hi Tim!

    Great post on conversions!!

    I know Matthew is an incredible and smart guy when it comes to blog conversions. I think this is one of his best skills, actually! ;)

    You shared some powerful tips here. If implemented correctly, I can see them making a big difference in one’s blog.

    Right now, I’m using the OptinLinks Plugin and Opt-In Panda Plugin. I’m still playing around with them, and learning about blog conversions. Your post here, really came in handy!

    I have heard a lot of great things about LeadPages, and ThriveLeads. I will definitely look into them.

    I have to learn more on split-testing, as well. I know that testing different things (even colors), can make a difference in the conversion numbers.

    I have also learned that a “Basic 2 Step Opt In” process, tends to convert higher than the regular opt in process. The reason is because of the psychology behind it. Micro-commitments.

    The easier the commitment is, that you ask people to make, the more people you can get to make it. And once you get someone to make an easy commitment, the easier it will be for you to get them to make a harder commitment.

    This comes from the book Law of Influence. ;)

    Thank you, and Matthew, for sharing this knowledge!!

    Keep up the great work guys!


    • August 14th, 2015 at 8:40 am

      Sounds like your making all of the right steps in the right directions :)

    • August 17th, 2015 at 10:38 pm

      thanks for the comment, Freddy.. though I’m a bit discouraged that you’re looking into any list building solution but my own plugin :)

  3. Lewis

    It’s actually funny, I was looking at thrive leads today and it looks very powerful with the ability to implement content upgrades.

    You should have a video on your site showcasing your plugin, it’s something I’ve come to expect nowadays.

  4. Jim

    Another wonderful article from your guys :)
    My Que:

    >> Is your plugin ALL one need to implement this strategy?

    >> Can it also be used to set DIFFERENT forms on each page to suit the page contents?

    >> Does it support MadMini?

    • August 17th, 2015 at 10:39 pm



      And NO :) MadMini is not supported :(

      • August 18th, 2015 at 2:29 pm

        Neither is Infusionsoft :P

        • August 18th, 2015 at 7:15 pm

          …and many other email services :)

          But hey! we’re a “3 people” team! give us some time :)

  5. 8.13.2015

    I’m in the pet niche. Hard to think of a content upgrade when most people just come to my site for a list of breeders. Nice read though, thanks

    • August 14th, 2015 at 8:38 am

      Not really, write down the top 5 problems they have – that could then be turned into 1 upgrade or 5

    • Gabi
      August 15th, 2015 at 7:12 am


      Sorry to chime in here on your comment, I’m in the pet niche too so thought I could help.

      Actually, you could create a content upgrade detailing everything a customer needs to know when looking for a breeder. With all the BYB and puppy mills that could be a great angle to help your readers make the right choice of breeder and avoid costly mistakes.

      You could beef up the upgrade even more or offer a second upgrade by giving detailed advice on how to pick a puppy. What to look for, how to spot a sick puppy and how a puppy should act, depending on what kind of personality the person is looking for.

      If they’re coming to your site for info on breeders, they’re ready to buy a puppy. Your content upgrades will be like gold to them.

      Just my thoughts…

      • August 17th, 2015 at 10:40 pm

        Gabi, you rock! :)

        • Gabi
          August 26th, 2015 at 2:43 am

          Thanks Tim! But actually you’re the one who rocks for putting out this fantastic info.

          I had to come back and just update on my implementation of your advice…

          Truth is I’ve always tried to build a list, but it was haphazard because conversions were always crappy. I knew it was essential but never really got what I wanted.

          I took my most popular post and added a 12 page e-book. Next will be my second most popular post and so on. At least for the top 5 posts.

          After implementing your strategy my conversion has increased 3 fold. Granted overall it a small increase considering that my conversion before was more than poor – but improving daily. I’m doing an A/B test comparing conversions between my global signup and content upgrade and so far the global signup is not converting at all!

          Engagement is easier because I know exactly what their problem is and tailor my follow up emails to help solve more of the problem. Later after I’ve built trust it’s just a matter of offering my own product for sale.

          Interestingly, after reading your post I watched a presentation by John Chow. He shared that for 3 years he was banned from Google and it was his email list that carried him through and made his money. Just another testament to the importance of list building.

          Really, I can’t thank you enough!

          • August 26th, 2015 at 10:53 am

            Great to see your having success with the post Gabi :) I remember that era of John Chow’s blog way back when, the golden days and he is the reason income reports exist on this blog :)

  6. R.Rogerson


    For starters, the download-email switch is something that makes me walk away – instantly.
    I find it irritating and lame.
    If you want me to signup, ask me – don’t try to switch-bait me.

    Content Relevant offers isn’t exactly rocket science … that said, the obvious often eludes us (woods for tree’s and all that).
    Selling shoes on a page about shirts is hardly going to work. Selling trainers on a page about running … more likely.
    Common sense really (which explains why we often miss it :D).

    Then there’s the converting the converted.
    Getting email signups is problematic.
    Getting email signupee’s (yes I made it up) to purchase, that’ another issue (5% of 5% of traffic and all that).
    Most people will signup solely to get the “free” bits, and then walk away.

    Which leaves you with a problem … or … if smart, an opportunity!
    (Spot the person who attended sales training courses)
    You get that email address – you need to hit them instantly with something else of worth – without a hook!
    That did something nice for you, even with that hook in it. So you do something in return, without a hook.
    They signup for that pdf, give them the download … then email them with a 2nd download absolutely free.

    Keep them reeled in – make it a short series of emails with a freebie in each. You don’t have to give that one away – you can make them go to a page to signup for it (you already have their email, so you are simply getting their permission … and hitting them with a CPM ad or two :D).

    And the killer bit is … in each bit of content you hand them (free or hooked), you reference your primary pitch – every time.
    Whether it’s stats obtained from it, the quality of the data, the easy and time saving features … just make sure you reference a related feature and the benefit.
    Over each piece, you are programming them. Including the product/service name, the relevant features and how it could benefit them.

    On the 3rd+ piece, you can start including a link to the sales page.
    It’s a slow sales pitch, and you have unconsciously started to remove their objections, built up their expectations, increased their trust over time … and then go for the close :D
    No mass-sales, no huge discounts, no rushing for a decision, no pressure.
    Think about it – you don’t stand there screaming at the fish about how good that juicy worm is, do you?
    No, you throw a bit of bait out and let them eat it.
    Throw a bit more out, a bit nearer – and let them eat that to.
    Then you bait your hook and throw that out there … and they automatically bit……………

    What’s the point of all that?
    I hate pushy sales.
    That simple.
    Gas, Electric, Windows, Credit Cards, Insurance – sold all of it.
    And found that the non-pressure way may result in a lower initial conversion rate … but it comes with a much higher later-conversion rate and/or retention rate.
    So go on .. throw some bait out, then dangle that hook :D

    • August 14th, 2015 at 8:37 am

      Interesting line of thought that I’m following right now.

      My data tells me welcome popups perform better than anything else when it comes to conversion but I have ended up choosing a lower converting option that pops after the user has engaged with my content.

      Regardless of the difference in income, I prefer the new setup :)

      • R.Rogerson
        August 15th, 2015 at 10:16 am

        Yes, you may find the initial conversion is higher with immediate pop-ups … but, what does it do to the rest of your stats?
        Things like Retention (return visits etc.), and do those immediate conversions convert for secondary offers, or only the initial (they then ditch),
        or do you see them engaging/returning?
        (I’ve seen this with sales so many times – it’s easy to walk over and convince them to buy XYZ … but they don’t come back for other things, as they felt pressured etc. Where as the softer sales approach tend to encourage them back (being helpful rather than pushy etc.).)

        You obviously have stats.
        Try different approaches, and tag them in analytics.
        You want to note;
        1) Conversions
        2) Return visits
        3) Bounces
        4) Multi Conversions
        5) Engagement (those that comment)
        6) Repeat Engagement

        Normally, there is a trade off between initial conversions (front-loading overlays, in-your-face CTAs etc.), and Retention (repeat visits/repeat engagement).

        It’s the only way I know to measure the true value of your content.
        If it’s highly sort after, you can get away with pushier approaches and get only a minor decrease in retention (CR and Retention have a up:down ratio).
        If your content is naff, you’ll find the retention and CR drop.

        Audience type also plays a massive factor.
        You’ll find the less knowledgeable will rate content much higher than more knowledgeable (perspective scale of value).
        So it’s technically easier to convert the ignorant (I know, a little harsh, but true).
        So you can tailor how pushy you are based on your target audience too :D

        Be a very interesting study for you to do – not only with improving conversions/retention ratio’s and rates, but also as a write-up (I don’t think anyone else has done it?).

  7. 8.13.2015

    Hi Tim,

    Makes a lot of sense! I’ve heard of strategies involving multiple opt-in pages with targeted headlines, but this seems more efficient. LeadPages makes it easy.

    As a copywriter, I see the challenge to make sure the title of your content upgrade really pops, especially as you don’t have a lead page to do some selling with bullet points.


    • August 14th, 2015 at 8:36 am

      Well you can just make it simple without any trickery language :)

    • August 17th, 2015 at 10:45 pm

      it’s all about the value that your content upgrade adds to the article that a person have just read.

      so save your most awesome tips for the content upgrade and everyone will opt for it ;)

  8. 8.13.2015

    WOW 60% that’s just unbelievable thank you Tim definitely gonna try that on my blog :)

    • August 14th, 2015 at 8:35 am

      Please let us know how you get on :)

    • August 17th, 2015 at 10:46 pm

      agree with Matthew! would love to see how it works for you ;)

  9. 8.13.2015

    I definitely understand the benefits of content upgrades. Where I have issue is how to handle those different leads with auto-responders since the topics vary so greatly.

    Do you have different follow up sequences for every post type, or do you just lump them all in on one newsletter which might not be in line with their interests?

    Do you have a few different sequences and just try to categorize them based on the post type?

    Or do you not have a follow up sequence at all and just send offers?

    Thanks in advance.

    • August 14th, 2015 at 8:35 am

      Right now I dont have different sequences, but I am migrating over to Infusionsoft which will have when its done :)

      • August 16th, 2015 at 4:58 am

        You don’t need to wait until you move to Infusionsoft (though you may be for other reasons) Awever and AWProTools can do what you’ve talked about here.

        I’ve recently started up individual lists for each category based lead magnet where they go straight into a list with only relevant messages based on what they signed up for (traffic lead magnet gets traffic topic, blogging gets blogging etc) and through a sales funnel targeted to the lead magnet too.

        Open and click rates are higher. Sales have shot through the roof. Higher profits. Happier audience members. It’s all good.

        Segmentation based around the lead magnet 100% makes sense and I wish I’d done it sooner.

        • August 17th, 2015 at 9:27 am

          Yes you could do it with Aweber, but I want a more robust system that incorporates CRM, Email, Ecommerce and the ability to automatically dispatch physical items etc

          But right now my all lead magnets lead to one funnel approach is pretty terrible :)

          • Stuart Walker
            August 17th, 2015 at 10:41 am

            I agree, not a smart way to do it but I was doing it this way until recently too.

            If you haven’t already consider putting your opt ins straight through a sales funnel when they opt in.

            Opt in for lead magnet > sales page for related product > OTO > OTO type thing.

            i’m converting 5% of subscribers into customers instantly on opt in.

          • August 18th, 2015 at 2:31 pm

            My choice in CRM should reveal some of my future plans ;)

        • August 17th, 2015 at 10:56 pm

          Hey Stuart! Would love to read a detailed post about this! With examples and numbers :)

  10. 8.13.2015

    Hi Tim,
    I love the idea of relevant content upgrades because it makes the immediate article link seamlessly with the opt-in bribe – and it also neatly sidesteps the any sense of begging for a subscription. The visitor is already keen and adding an email just seems like a fair exchange of payment.

    Nice work.

    • August 14th, 2015 at 8:33 am

      Yes I agree non obtrusive is the way forward :)

    • August 18th, 2015 at 12:15 am

      exactly! this is why they work so well! :)

  11. 8.13.2015

    A very wonderful article Tim,
    I also knows the benefits of using content upgrades on a blog because I’ve seen a lot of people using it and for that fact, i know that its a very successful way of building an email list.

    This is something I’m still planning to implement on my own blog which i will do very soon. Its just that Leadpages is very expensive so, I’m still trying to figure out a more affordable alternative.

    Thanks for sharing Tim.

    • August 14th, 2015 at 8:33 am

      Did you look at the link at the end of Tim’s article?

    • August 18th, 2015 at 2:58 am

      well.. I guess I’ve just shared “a more affordable alternative” in the article that you’ve just read ;)

  12. Gabi


    This is a super post! I thought about doing something like this but had no idea how to implement it. After reading your post, I downloaded the free version of your plugin and got it all set up. Thanks for pointing me in the right direction.

    As a side note, your plugin rocks! The free version still gives a professional look.

    I’ll be upgrading at some point but sticking to the free version as part of my experiment in building a site from scratch with no money and only free resources.

    Cheers for the post and the cool plugin!

    • August 17th, 2015 at 9:50 am

      Onwards and upwards Gabi :)

    • August 18th, 2015 at 5:12 am

      yeah! free version is a great way to start and test this strategy on your blog.. once you feel that you need more features – you can go pro :)

  13. 8.16.2015

    Pretty impressive Tim!

    Definitely going to apply this on my blog soon!



  14. 8.17.2015

    I’ve heard good things about LeadPages and SumoMe. I like the example of having a link to download a freebie and then prompting the reader to input their email. Clever!

  15. 8.18.2015

    Hi Tim,

    I like your confidence and great explanations. I have started blogging before months and i don’t have form of email subscribers then how it is possible to get more conversations? which plugins are the best for email subscribers?


  16. 8.18.2015

    Content upgrade – simple idea but as usual the ‘devil is in the detail’ – execution is all. Thanks muchly for this great post Tim. Thanks also to Matthew for featuring Tim!

  17. 8.29.2015

    Phew! That was a BIG day reading, buying, creating and publishing the content upgrade to my site!
    I really enjoyed this post Matthew and Tim. I’ve been thoroughly enjoying your posts and this one was so practical and well documented I had to give it a try. My list is really small right now( <100) and I have bought your pluging, enabled my Content Upgrade and embedded it into several posts. Can't wait to publish something new and send it out to my list to see who opts in!
    Here is a post with an embedded Content Upgrade, would really appreciate if you could tell me if I have missed anything :)

  18. 9.15.2015

    Quite beneficial post for me. Especially being a newbie, it is a great secret for me to attract converts readers to subscribers. Thanks a lot for sharing such a nice post.

    • September 15th, 2015 at 9:15 am

      No problem – let us know if you get stuck or need a hand!

  19. Jeff Audibert

    Hi Mathew. Your content would be awesome for my closed FB group, Inner Circle of Wealth + you would get email subscribers.
    Can I post your article, “How To Get 60% Email Conversion Rate On Your Next Article” or your web link in my group?
    Thanks. Jeff

  20. Stéphanie


    I’ve been working on my Leadmagnet / Content upgrades and I am confused with Step #2: Configuring where new leads go (“Once your form is ready, you need to connect it to your email service and pick a list where it will add your new subscribers”).

    I’ve read a few articles on this. Some people recommend to create a different list for each LeadMagnet, so you can know where subscribers come from. I tested this and it works well for delivering my freebie as I am using the “Welcome email” in Mailchimp after they have confirmed their email. I don’t have a paying account yet, so I can’t use automated sequences.

    Other people recommend to have only one list per business and that you should use Fields (hidden) to keep track of the source of your subscribers. I haven’t try this yet as I am not sure how to deliver different content (not sure if I can create different forms in Mailchimp this way). I also read that one issue for this method is that MailChimp limits you to 30 Fields per Subscriber. Some people also experienced that when they submit a new form it wipes out the list merge field data from the other form they filled out before….

    Was wondering how you do it for multiple content upgrades. One liste? Groups? Multiple lists?

    I am very new to this. I would like to start it the right way.

    Thank you!

    • January 15th, 2016 at 9:54 am

      You should use whatever configuration works best for your business needs, there is not a right or wrong answer to this.

What are your thoughts?

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