Today I am going to share one of my personal Fiverr success stories with you.
Truth be told, freelancing only sounds good until you get started.
You get lured in by the dream of working from the comfort of your home, setting your own work hours, sleeping as long as you want, etc.
But once you get started, you realize achieving all that freedom isn’t easy. You need to find clients, build a portfolio so, you could get higher paying clients, compete with other freelancers from countries like Philippines that can work for peanuts.
What if there was an easy way to find clients and build your portfolio to start charging reasonable rates for your services?
What You Will Learn
- What kind of skills are in-demand on Fiverr
- How to quickly start selling on Fiverr
- How to rank your gig at the top to start receiving clients
- The strategy for raising prices without risking of losing your clients
- My personal Fiverr success stories
The Underutilized Freelancing Platform – Fiverr
Several months ago I found this guest post on MatthewWoodward.co.uk by Eze John “Make Your First $1 Online Today With This Step By Step Case Study“. At that point, I was just learning about freelancing trying out sites like Odesk, Freelancer, Elance. I was getting very frustrated because getting a job was extremely difficult.
A typical scenario went like this, you find a job listing, usually there are 10 skill requirements and the pay is less than what you could get at McDonalds. You try to apply to that crappy job, but your chances of getting hired are slim because you don’t have reviews.
When I read the tutorial about Fiverr it immediately clicked with me. I knew that it is crucial to get reviews if you want to get a chance of getting orders and it was all covered in there.
I have used the tutorial as my roadmap for my freelancing journey and so far it is responsible for making me a modest $300. Yes, it’s nothing much, I would probably have earned so much more, if not some of the roadblocks that I hit, which I will cover later in this post.
The potential is there and it didn’t take me long to start receiving more orders than I can handle, but let’s start from the beginning.
Once I read about how to make serious money on Fiverr I started implementing, here’s how it all went and here’s what I learned.
Picking A Service To Offer
The first thing for any freelancer, either you are looking for jobs on Fiverr or not, is to pick a service that you can offer. The service has to have a huge demand and you need to have the skills and tools for delivering it.
Here’s a short list of in-demand services that you can start offering on Fiverr:
- Writing content
- Logo designing
- Ebook cover creation
- Video creation
- Voice over recording
- Search Engine Optimization
- WordPress help
- Coding help
- Web traffic
And there’s many more.
A good rule of thumb, if there’s a category on Fiverr, then there’s likely to be a demand for that skill. From this list you should find at least one service that you could offer.
If you don’t have an in-demand skill then spend several months developing a skill that you are interested in.
These days there are so much free information on the web that makes learning a new skill extremely easy.
If you have money to spend you can invest in a training course and shorten your learning curve. Learning from free information is like a jigsaw puzzle, you get all the pieces, but they are scrambled around and you need to put them into right places.
I won’t tell you what skill to develop, that’s up to you. It’s important that you would at least mildly enjoy doing it because you will need to start doing it daily.
What I chose was video creation, just like in the tutorial, to be more specific whiteboard animation. I purchased a software like this or this one that was selling at that moment, learned how to use it and got started.
Creating The Fiverr Gig
Once you have a skill that you are happy to offer as a service, you then need to create the Fiverr gig. It’s by far the easiest step.
Start out by searching for 5-7 top sellers, who are offering the services you want to offer. You might be amazed, but even some top sellers have pretty mediocre gig descriptions and titles, but they are still doing very well so, don’t overthink this.
You want to pick the parts that you like and craft your own Fiverr gig.
The title doesn’t need to be fancy, just tell them what you offer as clearly as possible.
This is pretty straight forward, find the category that best fits your gig.
You need to upload an image that’s 550 pixels wide and 370 pixels height. I wouldn’t put too much effort into it because once you upload the gig video the image becomes irrelevant. The video will be the main thing that people will pay attention to and it will also be your thumbnail.
I have seen gigs that have a couple lines of text and do pretty well, but I believe it’s better to write an elaborate description. State what are you offering, why should they order from you and write down your rates.
You can have 5 tags. They are important for ranking your gigs in the search results.
You want to look at the same top gigs in your niche, scroll down to the bottom and check what tags they are using.
You want to set the delivery time for 24 hours, it’s very important because that’s a huge factor for attracting clients.
Even if you aren’t able to deliver the gig in exactly 24 hours don’t worry too much, a buyer can only cancel an order after 3 days once it’s late.
So, in a sense you have 4 days to deliver an order. Sure, the faster the better, but if you see that you won’t be able to make it just let the buyer know. The worst thing you can do is ignore him.
Instructions For Buyer
Set up the details for the delivery. It’s nothing special just let the buyer know what you need from him to deliver your service.
According to Fiverr, gigs with a video preview get 220% more orders. It would be silly not to have one.
I recommend taking your phone and shooting the video yourself, or create a short presentation and do a screen capture video.
What to remember when recording the video:
- Your video can’t be longer than 60 seconds
- Show of your expertise
- List out all your benefits
- Mention that this is available exclusively on Fiverr
If you cringe just thinking about the idea of shooting a video, then by all means hire someone on Fiverr to do it for you.
Setting it all up shouldn’t take you more than an hour. As I already said this is the easiest step, it sure is important to have a good gig page, but it’s not enough to start getting orders. Without reviews, you can promise people the sky and they still won’t buy from you.
How To Find Fiverr Success
There’s a huge paradox on Fiverr. You can’t get sales without reviews and you can’t get reviews without sales. Just like with jobs and experience.
In this fiverr tutorial by Eze John, it is advised to create dummy Fiverr accounts to buy your own gigs and send some traffic to promote your gig. To me, that sounds pretty extreme and very black hat.
To get the ball rolling, I thought of a different strategy. I contacted some friends and asked them to buy my Fiverr gig and I was giving them their money back.
Quickly I got tired of explaining to my friends what I’m up to so, I looked for a different way. However taking advantage of your friends might be enough for you to start receiving sales.
I searched for people who already know about Fiverr and have the same problem as I do. I found a topic on the Black Hat Forum, where people are exchanging reviews, ideally you want to get into one of the Skype groups because there’s where the action happens.
How the exchanges work? Well, there are two types of them. The direct exchange is when you find one person and you buy his gig and he buys yours.
A three-way exchange is when you find two people and person A buys from person B, person B from person C and person C from person A.
The direct exchange is considered risky though I didn’t have any problems using it. Still, the three-way exchange is becoming the standard.
It’s up to you what road do you want to take.
- Do you feel comfortable creating Fiverr acounts and buying your own gigs?
- Maybe you better do review exchanges.
- Or you can do it the white hat long and boring way by finding real clients.
Whatever you choose as long as you’re getting reviews you are golden.
After getting my 8 reviews, I started seeing some action. Slowly I started getting a sale once a week. Depending on the competition in your area, it might take a bit more reviews than that.
That one sale a week turned into two sales a week, then three and at one point I got seven sales in a day. I reached a breakthrough, all I needed was continue working, but then I made a mistake that set me back to square one…
How To Raise Your Prices Without Losing Your Clients
I was over booked, I was getting an average of 3 orders per day, tons of messages asking me about my services.
It was clear that it’s time to raise my prices because I couldn’t keep up anymore. This all happened before Christmas, I thought I will take two weeks off and after that I will raise my prices.
Those two weeks, turned into three, because I had some health issues. After I went back I ramped up my rates and increased delivery time to five days.
The result, I stopped getting orders. Only my previous clients were ordering, I hoped that it will help me to slowly get back on track.
At that point I was very close to reaching Level 2 Seller rank on Fiverr. I have heard stories that once you reach Level 2 the revenue increases. So, I just waited until I finally got it, but sadly I didn’t start getting more orders.
I started looking for some answers and lucky enough I got in contact with Eze John, the author of the tutorial. He pointed out that my problem is that I increased my delivery time. That’s all.
I should have left it to 24 hours instead of 5 days. So, right now because of that mistake I’m not getting many orders, I’m waiting for my gig to get picked up again.
So, how to properly act when you reach a point when you get too many orders?
If you are already a level 1 seller, I recommend starting out by adding some extras. For example, in the beginning I synchronized videos with voice overs for free. Now, it’s a $5 extra.
I would go about introducing these gig extras one by one and see what effect it has on the amount of orders you are getting.
Once you have the gig extras and still too many orders, then you start raising your prices. For example, I was charging $5 for a 3-minute video. Now, I charge $5 for a 1-minute video. If you write content, then you go from 1000 words for $5 to 800 words for $5.
Obviously for every service the process will be a bit different, but don’t make the mistake like I did to immediately jump to the rates you would like to be getting.
Increase your prices very gradually and soon you will reach the level where you start getting paid the big bucks. Remember to not increase the delivery time and don’t do that after a vacation when you are expected to get far fewer orders than usual.
Also, I wouldn’t recommend using the 24-hour delivery as a gig extra, at least at the beginning.
Wrapping It Up
Fiverr is a powerful system, even though the name can sound like there’s a limited earning potential, but that couldn’t be further from the truth.
There are more and more serious freelancers choosing to start their career on Fiverr.
If you subscribe to the Fiverr newsletter, you will find that a ton of people start out with Fiverr success stories and end up opening businesses later on.
So the potential is there, you just need to take advantage of the platform.
As with anything, it takes time to get started but it’s completely worth it.