How To Steal Your Competitors Rankings

How To Steal Your Competitors Rankings

One of my favourite SEO tricks that has stood the test of time is to simply steal your competitors rankings.

With a bit of elbow grease, backlink checkers & competitor analysis it is easy to out rank your competition.

You can even do it with a combination of free tools!

What You Will Learn

  • How to steal competitors rankings
  • How to check competitor backlinks
  • How to perform competitor analysis
  • How to steal their best backlinks
  • How to build a links database

The Method To The Madness

Do a search for any keyword on Google.

Each of the sites in the top 10 search results have a backlink profile that pleases Google.

It is also likely they have fairly decent content and have taken care of the basics like on page SEO.

But for the most part each of the top 10 results backlink profile is powering the rankings.

Imagine what would happen if your site had the same backlinks as not just the #1 result, but every single page in the top 10 results!

Building The Perfect Foundation

Why spend time & money trying to figure things out when you can just steal your competitors best backlinks!

Performing competitor analysis like this allows you create a great foundation link profile to your site.

Replicating your competitors links takes a lot of the hard work out of link building & is very easy for anyone new to SEO to do.

This is a tactic I use all of the time with new sites before I do anything else. You build a very natural profile slowly but surely giving you a great foundation to leverage.

Step 1 – Get The Top 10 Results

The first thing you need to do is gather the top 10 organic results for the keyword you want to rank for.

Just do a quick Google Search and make a note of each URL.

We are going to run each of these URL’s through the backlink checkers below!

Step 2 – Finding All Of The Backlinks

To find all of the backlinks for each of the top 10 results we are going to use some backlink checkers.

There are a number of them to choose from both free & paid but each of them suffer from the same problem.

No 1 backlink checker can give you a complete overview of a URL’s backlink profile. They all have very different databases and offer a range of results.

So in order to do this properly, we need to combine the data from as many backlink checkers as possible!

Which Is The Best Backlink Checker?

I have published a couple of case studies on backlink checkers in the past. Ahrefs always offers the most results.

So for this tutorial I decided to see how many links each backlink checker returned for this blog.

These are ordered from the biggest to the least below-

(Note: I just use Ahrefs, Majestic SEO & SEO Spyglass for my analysis normally.)

Ahrefs (free/paid) – 11,227

Ahrefs has won every backlink checker test I have ran – including this one!

aherfs backlink checker results

The free account gives you quite a lot of backlink based data but you can only see the top 10 backlinks of each report.

Go to backlinks > external, then backlinks > new/lost to export as many as you can with the free account.

The paid account allows you to export all of them into a CSV file in one click. Check out my 1 million domain Ahrefs case study.

Majestic SEO (free/paid) – 8,500

I have a bit of a history with Majestic SEO but they are always one of the top performers in terms of the number of backlinks they provide.

majestic seo competitor analysis

If you sign up for a free account you can export all of the backlinks for sites you own & verify which is sweet!

But to check other people’s backlinks like Ahrefs it’s limited to the top 10 backlinks. Get more by going to the backlinks tab & the new tab!

The paid account gives you 1 click access to export everything into a CSV file. Check out my 1 million domain Majestic SEO case study.

SEO Spyglass (free/paid) – 5,599

In my earlier tests SEO Spyglass performed poorly but a recent update has added a database of 15,000,000,000,000 links. That is more than Ahrefs & Majestic SEO.

SEO Spy Glass

SEO Spyglass is different than other backlink checkers as it runs as a piece of desktop software rather than a web based tool.

It will go out and find backlinks, check if they are live, report on things like anchor text, PR, social shares & more. All of this data is retrieved in real time and is as fresh as you can get!

The free version of SEO Spyglass is limited to 1,100 backlinks per URL but you can’t export these links.

Where as the paid version goes all out allowing you to bulk check as many URL’s as you want without limits!

It is available for a onetime fee which makes it a great investment compared to the monthly fees of most paid backlink checkers.

Open Site Explorer (free/paid) – 2,129

Open Site Explorer comes as part of the Moz suite of SEO tools and as they don’t specialise in link checking the database isn’t anywhere near the size of others.

open site explorer

A free search will let you get the top 50 backlinks for each URL. Clicking on the just discovered tab will get you an extra 5!

The paid version gives you the export to CSV option as well as access to the rest of the Moz suite of tools!

BacklinkWatch (free) – 1,517

Backlink Watch is a great free tool and delivers a pretty decent size of results no strings attached!

backlink watch competitive analysis

While you can’t export the results easily you can copy them, then in excel right click > paste special > text > ok.

Backlink Watch actually uses Ahrefs to power its database so you can get some decent results.

As you can see in this test though Ahrefs actually returned 11,227 results where as Backlink Watch only returned 1,517 – 13% of those.

Small SEO Tools (free) – 599

The Small SEO Tools backlink checker is also completely free to use!

While it does return some good results it is hard to export them, you have to click through 10 result pages one at a time to copy them out.

But it is free to use so you get what you pay for I guess =D

Traffic Travis (free/paid) – 558

Traffic Travis is like SEO Spyglass in that it runs as a desktop application but it also has a bunch of other handy SEO tools & features.

traffic travis

The free version actually lets you do quite a lot of things not just checking backlinks!

It uses Open Site Explorer as its backlink data source but also looks up real time data like page rank.

It is a great free tool to have in your arsenal!

Link Diagnosis (free) – 250

Link Diagnosis is also a handy free backlink checker although it did deliver limited results.

link diagnosis link checker

On the upside though it uses the Open Site Explorer database and if you install the Firefox extension it is really handy!

You can even export all of the backlinks easily in one click!

Step 3 – Creating A Master List

Now you have collected as many backlinks as possible from as many sources as possible for each of the top 10 results we can move forward!

Open notepad and copy all of the links into one master .txt file and save it somewhere.

Next we need to remove all of the duplicates which you can do with the free DupeRemove tool.

Once you have done that we can move onto some backlink analysis.

Step 4 – Analysing The Backlinks

At this point your master list of competitor backlinks could be pretty large – so to make sure we are working efficiently we are going to do a bit of analysis to pick out the best backlinks.

In general all I look for are backlinks that are indexed in Google and have a PR value of some kind. These are the priority links.

You can make a separate list of links that are indexed in Google but don’t have a PR value as a secondary targets list.

Basically if its indexed in Google, it’s good enough to link to my site.

Method 1 – RankCracker

RankCracker is my private SEO tool that I developed for this exact process.

You can download your free copy of the software right here!

Method 2 – Excel / Scrapebox

If you have Scrapebox then you can use that to look up lots of different data.

Follow my backlink penalty analysis tutorial to check if links are still live, which anchor text they use, what PR they are and if they are indexed in Google.

Method 3 – SEO Tools For Excel

You can also use SEO Tools for Excel to build a spreadsheet to lookup a range of data.

The only problem is if you have a lot of links to process, this can be quite limiting.

However it is free to use and with a bit of elbow grease you can make a pretty good link prospecting sheet.

Method 4 – Inspyder Backlink Monitor

I use Inspyder Backlink Monitor to monitor all of my tiered link building campaigns. It is also a great tool to look up bulk data on backlinks.

inspyder backlink monitor

Just paste the list of links, hit go and it will check if they are still live, if they are indexed, what PR they have and a bunch of other things.

You can also export data in a range of formats making it easy to filter out the best links.

Method 5 – SEO Spyglass

SEO Spyglass is not just a backlink checker, it is also a complete backlink analysis tool.

You can paste in a list of URL’s and it will first retrieve all of the backlinks for each URL.

You can then go a step further and get it to do a deeper analysis on each backlink to determine the quality of each of them.

If you have found backlinks from other tools it is easy to import those as well. SEO Spyglass doubles up as a great link finder and analyser in one!

Step 5 – Replicating The Links

Now it is just a case of going through each of the links one at a time and using your head.

Open each link in your browser and see how your competitor got their link on that page.

Sometimes it might be a blog comment, so you just need to post your own comment.

Sometimes it’s a forum post so you just need to register and get involved in the discussion.

Sometimes it will be a guest post and you will have to send an email to submit your own guest post.

As you work through the list replicating links you’ll get a good feel for this process.

While you’re doing this not only will you be uncovering great links you wouldn’t have gotten otherwise. You’ll also build your understanding of link building & SEO in general.

Step 6 – Creating A Golden Links Database

Getting as much value out of your time as possible is important.

So as you go through the list replicating links, make sure you keep track of everything and make a note of which you have replicated/submitted.

Once you have finished replicating your competitors backlinks you can then bulk check which ones you now have a live backlink from.

These backlinks are gold!

Create a separate links database spread sheet which lists all of the backlinks that have stuck!

As you do this over time you will build a huge list of powerful links that are helping to drive the top 10 results.

In the future you can come back to this spread sheet and use it for other projects over and over again.

This is a highly valuable business asset to have.

I also add a column called Niche with options like Technology, Business, Finance, General to make it easy to filter them by topic.

Wrapping It Up

So there you have it – one of my favourite link building tactics that has stood the test of time & algorithm updates.

It is easy for anyone to do and you can take advantage of free tools to get you started.

No need to learn spinning or any complicated software – it’s perfect for anyone new to SEO & link building.

The end result will be that you will have all of the backlinks your top 10 competitors do pointing to your 1 site.

This is the link building strategy I usually use on new sites before doing anything else and if that doesn’t get you first page rankings then you have the perfect natural foundation to leverage further.

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293 Responses

10.4.2013

This is a really great post Matthew. I am a big fan of ripping off competitor backlinks when launching a project (it’s just too much of a quick win not to).

For those new to SEO it teaches what makes a good profile and gives them actions that they can follow to actually start getting off their arse and building links!!

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Matthew Woodward Reply:

Its win win win =D

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Kostas Pap Reply:

Always Extremely Valuable Information from you Matthew! You are doing great job!

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Matthew Woodward Reply:

Thanks :)

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10.4.2013

What a great post mat!

Thumbs up

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Matthew Woodward Reply:

Thanks Bashoo!

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Febro
10.4.2013

What?!?! This is a crazy cool tutorial. It’s so nice that you show different methods! :D

You just once more outranked your self ;)

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Matthew Woodward Reply:

Hahaha nice pun ^^

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10.4.2013

Awesome,

Although my competitor in the top spot has a lot of viagra related anchor text back links from arabic looking sites… might have to pass up on those opportunities! Good to see a number of methods for those who may not have scrapebox also.

Great methods thought Matthew. Thanks

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Matthew Woodward Reply:

Yeah you need to use a small amount of common sense but it sounds more like your competitor is under a negative SEO attack more than anything

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10.4.2013

I literally published my own article on this same topic last night… But yours is in much more detail and much more thorough while mine skims the surface!

What do you think about Open Site Explorer? I’ve read it is a bit slow to pick up new links – AHREFS is apparently more accurate and up to date. Thinking about switching

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Matthew Woodward Reply:

Hi Seb,

You got a link for it?

This is what I think about open site explorer – http://www.matthewwoodward.co.uk/experiments/backlink-checkers-compared-ahrefs-majestic-seo-seomoz-raven-tools-seo-spyglass/

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Akbar Sheikh
10.4.2013

Take a bow sir! You have, yet again, produced a gem of a post! It’s becoming a habit now!!!!

Thanks,

Akbar

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Matthew Woodward Reply:

Haha thanks Akbar!

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10.4.2013

Very good post Matt !! Perhaps one easy way to get ranked is to follow what your competitor is doing :)

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Matthew Woodward Reply:

If it works for them… ^^

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10.4.2013

As you know Matt I respect you, however in this one… I am going to have to disagree with you on this one. As we all know these techniques mastered the days of being able to fake out Google and other Engines and still does on most engines. However if you really dig deep into those links you guys are building you may see depending on the industry of course that you are NOT GETTING much ROI out of those leads. So WHY do it?

If you ask most successful marketers where do you get most of your leads from? I would suspect many would say Organic + PPC and WELL Link Building is the death of most sites since May 22nd of 2013 with the monster release of the Killer Penguins.

If anything I would be looking at how bad are your competitors links and figure out how NOT do do that since we have seen Google is going away from Trusting Links and or Going at things with another logical way but with machine learning and knowledge graph developing a VR Type “Ask it any Question” and it seems to know type Algo.

Just as links so are Keywords and OLD way to Market. You can take the Yellow Brick Road to somewhere in Kansas or maybe go directly to OZ… Your Choice! Ok, that is my 2 Cents.

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Matthew Woodward Reply:

Hi William,

What on earth are you talking about?

On one hand you say there is no ROI out of the leads and on the other your saying most get leads from organic + PPC.

The bottom line is if you want good search rankings, you need backlinks. Well you need a lot of things, but backlinks is one of the main ones!

Link building isn’t the death of sites, inexperienced link builders are.

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Art Vandelay Reply:

Fuckyeah!

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Shawn Reply:

Hello William, I think you may be a little confused. If you are replicating the back links of the top 10 organic searches. Google has already deemed these as worthy back links no mater what stage of the Google algorithm we are under.

I may not be an expert. People go on and on about this strategy and that strategy and Google’s latest changes but there is really ONLY 2 factors in ranking high with Google yes in my opinion there is only 2 factors.

1. Content – be it blog post, article writing, social media or videos. Google is always a fan of good useful content. And then within everything you post or write just include a link back to a page on your domain.

2. Back links it has in my opinion been a simple plan. Get more links then your competitor and you will rank as high or higher depending on these 2 factors.

My winning plan – Replicate the back links of the top competitors for your website and keywords. See who is linking to them and why. Is it blog post, forum post, mention on social media just do what they did and then increase it by 30%

Now look at these post your competitor made, his articles, his content and write better articles. Don’t steal what he did on this part just expand on what they did. It will make better more relevant content and will boost your rankings.

In fact mention your competitors article or post and add content they failed to mention it will give you better content and with the new way google is doing with hummingbird changes it will boost your ranking also.

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Matthew Woodward Reply:

What Shawn said.

1) content – see what your competitors are doing, do it better
2) backlinks – do what your competitors are doing, do it better

Also linking out to the top 10 will increase your rankings, it makes you more relevant and your page becomes the discovery hub for that topic at hand.

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Simon Reply:

Hi Matt,

Why does linking out to the Top Ten increase the worth of your site in the eyes of google?

Nofollow links?

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Matthew Woodward Reply:

Because your page becomes the gateway drug, dofollow links.

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Susan Rose Reply:

Amen! Great Post TY for this info- Really appreciate!!!

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Matthew Woodward Reply:

No worrys :)

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Tim Reply:

That is truly not the case. As you pointed out – leads come from organic and PPC.

Link building is essential to SEO, it’s just a fact.

As Mathew put it, inexperienced link builders are the death of sites.

SEO and linkbuilding aren’t going anywhere anytime soon.

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10.4.2013

Hi Matt,

How about those backlinks which are mini-sites? Should I replicate them?

I noticed that my competitor is using minisites to rank.

Same with paid directories and sponsor links. Most sites rank well using it.

Your thoughts?

Thanks!

Tony

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Matthew Woodward Reply:

Hi,

By mini sites do you mean their own private network?

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Tony Reply:

Yes, exactly. Their own private network. What do you think?

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Matthew Woodward Reply:

Then its likely you’ll need to build your own private network to compete!

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10.4.2013

When reusing the link spreadsheet, overtime wouldn’t you dilute the PR that is flowing through to each site?

cd :O)

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Matthew Woodward Reply:

Not really you would have to use it an awful lot ^^

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the rookie Reply:

Even if you were diluting the PR, your competitors (at least the original top ten back link profiles you copied) would get diluted equally the same so your rank -assuming you got to number one– would stay number one. The links would still benefit all your other sites, and you wouldn’t be hurting your ranked sites

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10.4.2013

Thanks Matt for another great tutorial and showing that it is not always necessary to get the latest, greatest SEO tool or service out there to get started in building quality backlinks.

All we need is a little bit of elbow grease, some smarts and lots of good help from you!

Like you said… its a win win win. (:

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Matthew Woodward Reply:

Cheers Gordon hope it helps some people out!

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10.4.2013

Freakin awesome once again! I have 2 quick questions:

1. I have a local client and local.yahoo.com and a local yelp listing is outranking his site. I put out great content and decent backlinks. My next step is to follow your tiered backlink strategy to see if I can bump it up and give juice to the links that he already has. Any ideas on how to outrank local directories?

2. The way SEO is going I know it’s not so much quantity and it’s quality but if my clients site has 55 links and his competitor has 110 should I try to get more?

Thanks again man! You rock!

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Matthew Woodward Reply:

Hi,

1) is it out ranking his site for his own brand?

2) Your question counters itself :P

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Stephen Alberts Reply:

Thanks for the response!

1. His own website is ranking around the bottom of the page. The top 2 listings are general “Plumbers Austin TX” yelp, angies list and yahoo directory listings. I’m looking at his competitors on page 1 and will copy their backlinks. But I just can’t seem to outrank the generic yahoo, yelp and angies list rankings. Any ideas?

2. Sorry my question kind of sucked. What I meant to say is it still important to get more links than a competitor? I plan on researching their backlinks and then replicating.

Thanks again!

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Matthew Woodward Reply:

Hi Stephen,

I would replicate links and then see where the land lies – sites like yelp get a nice natural boost from Google when it comes to local.

I certainly wouldn’t shy away from getting more local citations and social signals.

Forget about backlink numbers so much, its hard to measure in that way

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Stephen Alberts Reply:

Cool man sounds great, thanks!

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Matthew Woodward Reply:

No worrys!

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the rookie Reply:

Exactly what Matt said. Id also consider trying to get a yelp listing and local.yahoo listing of your clients to rank, that will possibly beat the competition for the local searches. They point to your clients info anyways and if a searcher sees great reviews they will likely go to your clients site or even call them from the listing.

This will typically give your clients another bump in the results. You could end up being the top local listings and get the site to rank top underneath that.

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10.4.2013

Just so I am clear, do you use all these backlink checkers each time you do a campaign? Seems very time consuming however you cannot argue with the results.

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Matthew Woodward Reply:

Using the backlink checkers isn’t the time consuming part, going through it all and replicating is :)

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10.4.2013

Is it just the links to the specific page that ranks in the top 10 that we are after or the links for the main domain?

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Matthew Woodward Reply:

Ranking to your top 5 competitors will increase your rankings

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Simon Reply:

Sorry mate I don’t understand your response to this question.

Could you clarify?

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Matthew Woodward Reply:

Ooops *linking

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10.4.2013

Another spot on post Matt

Personally i have got better results over the years by doing this than using any automated tool.

Only problem i find is when alot of the top 10 have lots of links from PR domains, But hey you can combat that by having your own little network

Keep up the great work :)

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Matthew Woodward Reply:

Thats true and by doing this you will have learnt exactly what it takes to rank and if you need a network etc

Although even if they have a network you can still get links from it if your creative, trackbacks for example ^^

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Pauli Reply:

Hi Matt,

Sometimes I cannot get links when I do this, As a previous poster said they have lots of links from PR domains, but at least you can see how they are ranking and just copy what they are doing. (Nice tip on trackbacks ;)

Also Inspyder Backlink Monitor a nice little tool, but you can use Sleuth Xenu which is free to check for live links and it does it a lot faster.

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Matthew Woodward Reply:

Hi,

Yeah that is sometimes the cases but then you know what you need to do :P

I’m not using Inspyder to check if the links are still live, I’m using it to pull back indexed status/PR values etc

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10.4.2013

This is great information but also how do you stop people attacking your own site I have gone from being position 1, 1 and 8 to 50 + on all my Keywords?
http://screencast.com/t/nc5K8F9Hxk but great information allround Matt

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10.4.2013

Also, you may see some of my friends from Web Pro World coming over for a visit. Hopefully, they will find the info valuable and want to be your friend, too. :O)

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Matthew Woodward Reply:

Thanks for the share Chris much appreciated!

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10.4.2013

Thanks for this post!

When talking about stealing the backlinks – would this only pertain to web 2.0 type sites? For instance if the competitors have back links from newspapers and legitimate (ie not link wheel) blogs – how would you add your link to those?

Ps became an email subscriber yest – glad I did!

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Matthew Woodward Reply:

Hi,

Well from a newspaper site it could be from a comment or a user generated content area.

If its from an actual article, well just pick up the phone and speak to the paper.

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10.4.2013

Great walk-through. I’ve done this a few times but didn’t know about the DupeRemover tool. You just saved me a whole heap of time. Thanks. Owe you a pint :)

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Matthew Woodward Reply:

Haha no worrys, cheers Rudy!

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10.4.2013

Nice Tute Matt, you devil!! I had the general idea of this, but your explanations fill in a few gaps.

Very nice – can’t wait to apply it.

Will just have to work nights ^.^

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Matthew Woodward Reply:

Hustle hustle malc :P

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10.4.2013

Matt,

A very good post. This reminded of an instance in the past when a competition of our business came crying in a meeting we had with a major supplier because they complain that their customers phone us instead of them when their customers use Google or Yahoo in searching for their company name.

The customers could not find their contact info anywhere on the web – instead our contact info dominated at least 3 pages on search.

I know it is wicked of me to have done that but if they did not steal our customers by offering them a big cut on our quote to the clients, I could not have done it. I just got even and taught them a good lesson on playing fair.

Keep up with sharing your knowledge, bro.

Manuel

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Matthew Woodward Reply:

Thats the beauty of the web! evolve or die!

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Ed
10.4.2013

Would you advise replicating the links even if your top competitors are using some ultra spammy links? In my field some of my competitors are pointing a ton of spammy links direct to their money site. I would really like to know what criteria you use when replicating the links? Do you simply try to replicate as many links as possible or do you target ones you see as particularly high value.

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Matthew Woodward Reply:

Hi Ed,

Thats why we do the analysis and everyone will have their own definition/feeling for what a spammy link is.

For me, if a backlink is good enough to be in googles index its good enough to point at my site.

Some people make it a lot more complicated but I just keep it simple :)

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10.4.2013

Wow Matthew,
I’m speechless. I’ve been doing SEO and Internet Marketing for the last 2 years and I wonder why I didn’t thought like this. Awesome idea + well put article mate. Way to go. Hats off to you.

Thanks a lot :)

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Matthew Woodward Reply:

Its an age old technique that often gets lost in the quest for ranking :)

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Amal Rafeeq Reply:

But that really was something new to me!

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Matthew Woodward Reply:

Keep learning =D

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10.4.2013

This is a really detailed tutorial. I wanted something like this and its good to have it bookmarked for future reference. I don’t think anything else needs to be done besides this. It’s like taking the best from the best to create the new best in the serps. Thanks Matt!

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Matthew Woodward Reply:

Thats a very good way of looking at it!

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10.4.2013

Matthew,

Thanks for the awesome resource you’ve put together (and congratulations on this month’s earnings :-)

What program are you using for the social media like gate?

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Matthew Woodward Reply:

Hi,

I’m using http://www.matthewwoodward.co.uk/get/sociallocker/ for that :)

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10.4.2013

Thanks for the article. I got my work cut out for me. My biggest competitor basically owns the first page of 2 of the big 3 search engines. I think Google has been generous to me because I use their products all the time and do little favors. The problem I have is my competitor’s url is one letter off from mine and it seems he knows what he’s doing. Although our content is in the same general niche they are completely opposite and I don’t want to associate my brand with his. I’m going to take a look at his stuff but that’s it. If you ran a quick search you would see what I mean. It might just take time and hard work to out do him. What do you suggest? Thanks. I follow you on twitter @trdvdind

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Matthew Woodward Reply:

I suggest you step your game up if you want to compete :)

Take a look at how he is doing it, then do it better :P

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Manuel Reply:

If you’re a local business, try dominating the local directories (Google local, Yahoo local, Map Quest) with your links. That’s basically what I did. I created some tiered layers which directs to all my local information and bombarded them with spam. Worked great for me, I just can’t guarantee that it will work for you too.

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10.4.2013

Hey Matt, you stated this about SEO Spyglass:
“You can paste in a list of URL’s and it will first retrieve all of the backlinks for each URL.”

Could you tell me where can I paste the top 10 list? Currently when starting a project I just can enter the keyword or adding 1 single competitor’s URL.
Thanks.

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Matthew Woodward Reply:

File > New Project Expert Options > Create Numerous Projects

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10.4.2013

I see I have my homework for the weekend.I am such a beginner that SEO and traffic kind of confuses me but I hope this really helps.Thanks now I am going to go bookmark this

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Matthew Woodward Reply:

Let me know if you get stuck/need help!

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10.5.2013

It’s nice to see I’m not the only one that still uses Link Diagnosis lol. That thing has been around since forever.

Overall great article – I think you’re spot on.

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Matthew Woodward Reply:

Hahah yeah its pretty old school just a shame it only returns limited results

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10.5.2013

Your article very interesting, I learned a lot from you.
thank you

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Matthew Woodward Reply:

Cheers Steve!

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10.5.2013

Great backlink checker tools… can spy competitors… then beat them!

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Matthew Woodward Reply:

Thats the plan ^^

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10.5.2013

Thank you very much for your great post. I cann’t believe that SEO is so simple and easy to start like the method you write in this article.

I am new to SEO but I can understand how effective it can be.

Best regards

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Matthew Woodward Reply:

Thanks Kev – good luck =D

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10.5.2013

After you have gone through this process, how long does it take before you begin to move up in the serps and how long do you stay there?

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Matthew Woodward Reply:

Thats not really a question that can be answered accurately

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Ileane Reply:

You might be right about that but the answer makes a huge difference. After all this is a lot of work to do and it might not be worth the time investment in the end.

As more people use this strategy – and if they are going after the same keywords – their rankings will go up and down like a roller coaster.

I think they call it the Google Dance. Happens a lot in my niche, probably not so much with others.

Any advice for folks on the other side of the coin? In other words, what do you suggest to someone when they find that everyone else is using this strategy to steal their top rankings for keywords?

Reply

Matthew Woodward Reply:

Hi,

Well I can be 99.9% confident that most of your competitors wont be using this tactic as people are generally fixated on using tools/networks they can’t see the wood for the trees.

Is this a lot of work compared to manually spinning a bunch of content to use with software? This is the easy shortcut ;)

I would first use this to create a competitive foundation then depending on where you sit on the risk scale leverage that with additional link building which might be gentle guest posting or all out blog network spam.

Reply

Ileane Reply:

Matthew,

If I were anyone else I would totally agree with you. But I think I’m a special case.

I’m in a niche of blogging about blogging and my friend Ana Hoffman has been teaching this strategy for a couple of years now. Since most of my “competitors” follow her and they follow me as well – I know that they are using this strategy. Because they are ranking for the exact keywords that she and I talk about all the time.

Pat Flynn has been on the other side of the coin and so has my other friend Lisa Irby. That’s why they learned to be a little transparent about some of their newer niche site ideas.

As far as any kind of “spinning” is concerned, that’s not something I would even consider.

Thanks for all your advice and I’ll be sure to share this post with my networks.

Reply

Matthew Woodward Reply:

Hi,

So in essence what you have is a bunch of people doing the exact same thing as a bunch of other people?

There is some serious risk there!

Reply

Iain Reply:

That does make it a bit hard to differentiate yourself.

I guess that’s why they say carving out your niche is important.

Reply

Matthew Woodward Reply:

Then again I’m not doing anything different to most – its just HOW I do it that seperates.

Reply

Iain Reply:

As Matthew said, the idea is to create a solid foundation, so that you have the chance to rank.

Also, many people won’t go through this rigorous process unless they have an SEO doing it specifically.

That’s my two cents.

Reply

10.5.2013

Hey Matt, a waste of time in my opinion. Why would you spent time doing such a boring and useless job when you could be making quality content that people naturally link to? Make good content and you don’t have to beg for links…

Reply

Matthew Woodward Reply:

What if you made good quality content and it only ranks #7?

Reply

Matt B Reply:

One of the biggest lies in internet marketing/SEO “Just build quality content and people will come…blah blah blah.”

Making money while making the internet a better place is not a waste of time in my opinion.

You know what is? Writing bits of brilliance that are lost in a sea of 42 MILLION + blogs (and that’s just wordpress).

Reply

Simon Reply:

Nice two footed tackle there Matt B (studs up!)

I share your angst with the concept that cracking content will save the day and see you effortlessly sail past your competitors to take your deserved position at #1 in SERPS. And with the NEW SEO mantra of ‘links are dead’

Clearly Matt has proved that quality content and promoting the shit out of it every day gets traffic.

And if you take any interest in your own or your competitors links or if you read between the lines in Matt’s blog you will know that links are not dead and do work.

Great method of assessing the amount of work you need to do in order to rank in SERPS but I would suggest just because your competitor build 5,000 blog comments you might consider a better use of your time/money in building fewer more powerful links.

Matt, thoughts?

Reply

Matthew Woodward Reply:

My thoughts are in the data I’ve already published rather than my opinion. data > opinion :)

Reply

10.5.2013

Very good post, something all newbies should know how to do.

It might be a bit disheartening though if you are going for something juicy and profitable, because most of the links will be paid and will set you back tens of thousands of dollars. At least in the iGaming industry in which i operate, that appears to be the case. When things like this happen you have to either have a lot of money, or start your way from the bottom targeting noncompetitive longtails.

Anyway, good little tutorial :-)

Reply

Matthew Woodward Reply:

If by igaming you mean casino, well a newbie could never compete there. ever.

Reply

10.5.2013

Hey matt, as always, great post. No matter what others say, backlinks are still the way to go (oh, and hey, thanks for getting out of business and being no longer a competitor, if you think backlinks are no longer working)

However, backlinkwatch.com didn’t work for me as the abbreviated the link most of the times with “…..” which doesn’t get me the complete backlink.

Nevertheless, I will dive deep into this amazing technique, thanks for sharing.

Reply

Matthew Woodward Reply:

Hi Phil,

Yeah thats the problem with free tools, better just firing up an ahrefs sub!

Reply

10.5.2013

Wow, as I did this, I was amazed at how the number of links from sites on page 2 and beyond fell off considerably. I thought I would have to do so much work to even crack the Top 10, but now it looks way more attainable.

Of course, your niche will determine this, and your results may vary.

Awesome tip!

Reply

Matthew Woodward Reply:

Thanks Kazura – its surprising what you find when you dig :)

Reply

10.5.2013

One word for this post – “IMPRESSIVE”

Reply

Matthew Woodward Reply:

Thanks Lalit!

Reply

10.5.2013

This is a great idea. I actually use it when I create a niche site. It give the site a great base as you pointed out.

Doing it on the level you’re talking about here would really help build an extremely solid foundation.

Reply

Matthew Woodward Reply:

Easy to give to an outsourcer as well :)

Reply

Iain Reply:

That’s a good point.

I wonder how much something like this would cost.

I imagine that you would have to put a candidate through a vetting process to make sure that they knew what they were doing as well.

Reply

Matthew Woodward Reply:

Depends which country you hire from ^^ Personally I always go to the Philippines

Reply

10.5.2013

Matt,

Wow very nice! I now have a couple of weekend projects! Very timely because I just launched a new niche blog and since I am new to IM and SEO was wondering were to start. Now I have a roadmap.

BTW I pimped my social networks for the PDF and didn’t get a download link?

Reply

Matthew Woodward Reply:

Hi James,

Send me an email and I’ll get it over to you!

Reply

10.5.2013

So I reviewed my competitors in ahrefs and it looks like about 6-7 of the top 10 use purchased links. Several of them show most of the links coming from Russia…and these are large, U.S. based sites. Interesting.

Reply

Matthew Woodward Reply:

Then you know what to do to be #1 ;)

Reply

10.6.2013

Is it just me or does anyone else just love the shady guy in the mask in the featured image?

Reply

Matthew Woodward Reply:

You love him? ^^

Reply

Chris potter Reply:

Well maybe that’s a little overboard. But the image is so spot on.

Reply

Matthew Woodward Reply:

Haha ;)

Reply

10.6.2013

I love what i just read and i bookmark your site to visit again nice one their Mathew.

Reply

Matthew Woodward Reply:

Thanks oludare!

Reply

10.6.2013

This is indeed one of the best researched post about ripping off your competitor Ii have ever read.

Thanks a lot!

Reply

Matthew Woodward Reply:

Thanks Jasmine :) But researched post suggests I researched it, this is my process ^^

Reply

10.6.2013

Great article. Thank you for sharing these links and the strategy of how to apply them to analyze the top rated sites.

After a quick run-through with just one or two URLs I do notice a pattern. Much of the content is paid posts, links, or content (e.g. linkspam). No wonder I can’t find anything useful using google :P

As Catherine mentioned, .ru sites seem to be pretty popular. So does link spamming and then removing the backlinks.

Reply

Matthew Woodward Reply:

Hi Jay,

Its what you do with that information that counts ;)

Reply

axyz
10.7.2013

When you say finding all of the backlinks for each of the top 10 results are you talking about the actual pages or the corresponding domains ?
I am asking because i tried with ahref and majestic seo to find backlinks for a particular url and they found nothing.

Reply

Matthew Woodward Reply:

The actual pages :)

Sometimes you will find nothing – are you finding nothing for the entire top 10 though?

If you are, well you are more than onto a winner there!

Reply

AJ
10.7.2013

I understand this post is for unranked keyword pushes and affiliate linkage as you’ve produced similar in the past, however no gripe, just a query.

What if your competition has no back links on the landing page?

I have a customer with a niche product that has always ranked well and for a long time, everything is optimised discretely and gets good general back links and social media. However over the last 8 months it has gradually been over taken by rubbish info sites and old content. In fact all the eCommerce sites have dropped for the niche keyword (some rightly so).

None of the competition have back links (except the Wikipedia) or produces much social media for their pages, even though their site homepages generally do. It almost seems that doing nothing on the site is better than something.. or my customer is getting dropped so they spend adwords cash :)

Reply

Matthew Woodward Reply:

Hi,

Actually its the first part of something much bigger but you’ll see in time :)

Fire me over some more details in an email

Reply

10.8.2013

hey matthew not a place to discuss. But i need your advice for something. I pmed you on the forum.

And this tutorial of yours is awesome. I always wondered how these seo guys talk about high pr links.. I used to wonder how they get these high pr links and then do seo.

You are BETTER then matt cutts in seo!.

Reply

Matthew Woodward Reply:

Hahaha don’t tell him that :P

Reply

10.8.2013

Backlinkwatch does allow you to copy and past into excel like you mentioned. What if the URL is to long and it ends with ‘…’ just scrape it? Or is there a way to get it w/o a ahrefs account?

Reply

Matthew Woodward Reply:

Not that I’m aware of sorry =\

Reply

Pete
10.9.2013

I see a lot of “deleted” links in Majestic SEO for my competitor. Is it not worth going after these?

Also if my competitor has 600 links do I go after all of them (which would take a while) or should I start with 5-10 a week and see where it takes me?

Thanks!

Reply

Matthew Woodward Reply:

Hi,

I would still try and get them if they look worth the punt but would but them on a lower priority.

Just go after them as hard as you can :)

Reply

10.9.2013

Hmm, I just checked yours. You have some nice ideas, I should steal some. Just joking.
I’m more for creating something unique. I love to discover new sources so I don’t usually steal from others. But stealing competitors rankings can be good for newbies.
Nice post!

Reply

Matthew Woodward Reply:

Hi,

I’ll be honest I’ve never looked at the link profile of this site because of http://www.matthewwoodward.co.uk/experiments/google-webmaster-guidelines-experiment/

Anyway its not stealing, its more investigating :P

Reply

10.11.2013

Hi Matthew, how’s there? This is Jerry from Malaysia and I just want to say thank you for blowing my mind away ;)

I am new for SEO and always tempted from those SEO tools out there like Senuke, Magic S… Do you think is a good idea to use these kind of softwares for our own money making site?

Many thanks and catch up soon :)

Reply

Ruthanne Crosby
10.12.2013

Hi Matthew,

Very useful guide indeed, will surely try this method. Thanks a lot for sharing all the details.

Cheers,
Ruthanne

Reply

Matthew Woodward Reply:

Hope it helps you out Ruthanne!

Reply

10.13.2013

Check out the free trial at Ontolo too. You get “25 Instant Prospector reports, plus weekly competitor reporting”.

https://ontolo.com/user/register

Reply

Matthew Woodward Reply:

Thats for the heads up!

Reply

10.14.2013

Hey Matthew,

Wow, that’s a heck of a lot of work.

I was a little concerned as well if this is still as effective as in the past and then like Ileane had shared, how long does it take but reading through the comments and your responses I got my questions answered.

I’m not that big on SEO but I will have a product launch coming up and would love to be able to rank pretty well for that so I’m keeping this in mind for that.

Wow, I know I appreciate having read this so thank you for that. Great share…

~Adrienne

Reply

Matthew Woodward Reply:

Hi,

Yes its a lot of work and pretty manual but its low risk and no cost :)

Reply

10.15.2013

Hello Matthew,

I give this post a 5 star rating. It has taught me so many things I did not know of, thanks so much for sharing this post.

Have a wonderful and successful week

Reply

Matthew Woodward Reply:

Hope it helps you out :) I’m having a poorly sick week so far =\

Reply

10.15.2013

Hey Matthew,

Great post. I used to use SEO Spyglass myself a few years ago until it started to really suck after Yahoo stopped offering up it’s backlink info.

Now that you have recommended it I am tempted to give it another try.

What do you think about the other software they provide in the full SEO Powersuite package they offer?

I am currently using Advanced Web Ranking to track ranking which I’m happy with, but I’m wondering if it’s worth getting the full SEO Powersuite package that includes Rank Tracker, LinkAssistant and WebSite Auditor at £229.

I doubt I’ll use the WebSite auditor, but wondered what you thought of the other tools.

Thanks!

Reply

Matthew Woodward Reply:

Hi,

Well SEO Powersuite is one of the age old tried and tested tools and is a great suite for anyone. IMO the RankTracker is the best in the business!

I also use link assistant for some out of the box stuff like http://www.matthewwoodward.co.uk/tutorials/how-to-automate-manage-guest-posting-video-tutorial/

Reply

10.17.2013

In your Ahrefs screenshot I can’t see what setting you used for Ahrefs. It looks like you compared Ahrefs default domain counts with Majestic SEO and Opensiteexplorer default URL counts.

This results I get for both settings:

URL: http://www.matthewwoodward.co.uk

Mjseo:
External Backlinks 2,832
Referring Domains 324
Referring IPs: 165
Referring Subnets: 147

Ahrefs:
Referring Pages 1,904
Total Backlinks 1,904
Referring Domains 218
Referring IPs 174
Referring Subnets 151

Opensiteexplorer:
Total External Links: 885
Total Linking Root Domains: 212
Linking C Blocks: 109

Domains: matthewwoodward.co.uk

Mjseo:
External Backlinks 24,650
Referring Domains 1,003
Referring IPs: 737
Referring Subnets: 640

Ahrefs:
Referring Pages 10,067
Total Backlinks 13,908
Referring Domains 1,091
Referring IPs 997
Referring Subnets 847

Opensiteexplorer:
Total External Links 3,649
Total Linking Root Domains 403
Linking C Blocks 218

Reply

Matthew Woodward Reply:

Hi,

I just used the default settings

Reply

10.17.2013

If Mr. William Rock disagrees with you on this one, which does he agree with you on? Tiered linking? One less competitor I guess

Reply

Matthew Woodward Reply:

I think we’ll have to agree to disagree :)

Reply

10.17.2013

That was a freaking awesome article Matthew.
I am trying to learn SEO and ranking my websites and today I learned a lot about stealing my competitors ranking and moving up the SERPs.
Great work mate :)

Reply

Matthew Woodward Reply:

Glad it helped you out =D

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Hey Matt,

Amazing post as usual.I do this too for new sites and its working wonders.This is something that is really good for peoples who are new to seo.

Reply

Matthew Woodward Reply:

Its a nice way to begin learning the ropes with low risk :)

Reply

Very Good.

I use linkresearchtools for search bad links and the best links of other companys

Reply

Matthew Woodward Reply:

How do you find it?

Reply

10.18.2013

Hey Matthew,

First of all, I’m a big fan of your blog!

How many proxies do you use for scrapebox? I have made a list of 8.000 links going to my competition. But when I try to check if they are indexed my (private)proxies get blocked. Even if I set scrapebox at 5 sec interval.

Thank for your help.

Reply

Matthew Woodward Reply:

Hi,

Who is your proxy provider?

Reply

10.18.2013

This is a great and insightful post, full of information that anyone new to SEO should be reading and doing over and over again.

Reply

Matthew Woodward Reply:

Cheers Matt :)

Reply

10.19.2013

Hi Matthew,

Great post, but sometimes if your competitor use spam links or the website quality is basically sh*t there is no need to get the backlink from the same website, and sometimes it is easier to make your own list of topic related websites where you can publish guestpost or something.

Look for Trustflow 15+ guys!

Reply

Matthew Woodward Reply:

Hi,

Thats true which is why we spend time looking at that before creating the link

Reply

Ben
10.19.2013

Small SEO tools are free online backlink checker and also providing more services which are also free. I am using it and would recommend it.

Reply

Matthew Woodward Reply:

They have pretty limited results in the test above though

Reply

10.20.2013

Why I did’t come to your site earlier?

So much time was wasted and for sure I am going to read each of your posts carefully.

Thanks for all of your good work.

Reply

Matthew Woodward Reply:

Hahaha thanks :) Let me know if you have any questions!

Reply

10.20.2013

My proxies are from Nick Crow an newipnow. Could it be that other people use the proxies as well or do I abuse em to much?

Reply

Matthew Woodward Reply:

Yeah it could be that, or that the proxies suck in the first place.

Reply

10.21.2013

Hi,

Been following you for a long time now. I will be developing a link checker + monitor software myself. Let’s see if i can achieve those numbers (should try to atleast match spyglass as our sources are almost same). Anywho probably i will be posting my own income journey very soon. Hope to be featured on your blog.

Regards,

Reply

Matthew Woodward Reply:

Sounds great! Drop me a mail once you have got some income reports done!

Reply

10.23.2013

simply amazing! thanks a lot!!

Reply

Matthew Woodward Reply:

No worrys :)

Reply

headeulogy
10.23.2013

Matt,

I go up against large franchise companies that have tons of PR announcement back links. What do you suggest against these? Also what do you suggest about the david vs goliath task of being a local little guy against the big franchises.

Reply

Matthew Woodward Reply:

Well thats the beauty of the internet, there is no david/goliath battle. Most large companies hire clueless SEO agencies so its fair game.

But if your competition has lot of PR and press mentions – then you can do the same!

Reply

Casper
10.25.2013

Hi Matt,

Thanks for all those great tuts on online marketing, always keeps me ahead of the game :). Just one question what software do you use for making these awesome video’s?

Thanks again Matt!

Have a great weekend!

Reply

Matthew Woodward Reply:

Hi Casper,

I’m using camtasia studio and adobe after effects

Reply

10.25.2013

Hi Matt, another great post (as usual!)

have you got any tips/suggestions of the best way to analyse the hundreds (or even thousands) of competitor backlinks for posting/backlinking opportunities (other than manually trawling through each one!)

Reply

Matthew Woodward Reply:

Hi,

Not just yet :)

Reply

Casper Reply:

Hi Rich,

I think I found the solution, copy and paste all backlinks in SEO spyglass, then update the linkfactors for each link. This can take a while and some private proxies are recommended. When this is finished you can see the link strenght for each link and you can prioritize your link building efforts.

Reply

Rich Reply:

Thanks Casper, I’ll give that a go

Reply

10.26.2013

Hi Matt

Thanks a million for this amazing bit of information. It’s currently 1.20am and I have already started analysing my competitors back links. Fingers crossed this helps my laptop computer repair business. Out of interest is there anywhere where I can find a golden links database that’s already created…

Regards
AAComputerZone

Reply

Matthew Woodward Reply:

You should sleep :P

Yeah that golden links database is on the shelf right next to the stock market prices for the next year ;)

Reply

AAComputerZone Reply:

Haha thanks for the tip.

Reply

Matthew Woodward Reply:

No worrys :)

Reply

chff
10.28.2013

very helpful and super post. Thanx my dear.

Reply

Matthew Woodward Reply:

No worrys :)

Reply

headeulogy
11.1.2013

I seem not to get the dup remover working. It says it takes only ANSI text files when I add my notepad files.

Reply

headeulogy Reply:

For those with the same issue I used this non-download tool here

http://textmechanic.com/Remove-Duplicate-Lines.html

Reply

Matthew Woodward Reply:

I use excel for this but great little web tool!

Reply

Matthew Woodward Reply:

Save them in ANSI format in notepad

Reply

Leo
11.2.2013

Hey Matt, awesome ideas. Just wondering. Would you recommend us paying the algo updates of SEO SpyGlass?

Reply

Matthew Woodward Reply:

Hi,

Yes that helps keep it all upto date :)

Reply

11.10.2013

I’ve been using Open Site Explorer up until now, but thanks to this article, I’m exploring Ahrefs and Majestic, and it’s already looking like an improvement! Thank you for taking an in-depth approach to this article, it’s helped fill in a lot of the blanks in my backlink analysis!

Reply

Matthew Woodward Reply:

No worrys :) I’ll be publishing a more indepth test of them all shortly!

Reply

11.12.2013

Hi Matt, I just discovered your blog and it’s amazing! Your backlink checker roundup made me switch to Ahrefs. Good job!

Reply

Matthew Woodward Reply:

Thanks Andrea :)

Reply

11.22.2013

Is Link Diagnosis still working… For a long time its not working in my Firefox browser. Thanks a ton.. Matthew you are our hero, who gives out your knowledge for the betterment of the entire seo Professionals and marketing community… :)

Reply

Matthew Woodward Reply:

Seems to be ok here, give cache a clear!

Reply

11.23.2013

Excellent Post.
Thanks for posting. Will read your blog regularly

Reply

Matthew Woodward Reply:

Thanks for reading!

Reply

11.24.2013

thanks for sharing, majestic is my favorite + link-assistant.com

Regards

Reply

Matthew Woodward Reply:

No worrys :)

Reply

11.25.2013

Hi mat,

as you said:
“Sometimes it might be a blog comment, so you just need to post your own comment.
Sometimes it’s a forum post so you just need to register and get involved in the discussion.”

So, do you have any tips how to build safe backlink for blog comment and forum post after penguin 2.1 ?

Best Regards

Reply

Matthew Woodward Reply:

Yeah, just look at how your competitor has done it. Do that.

Reply

12.2.2013

Hi mat,
as you said:
“Sometimes it might be a blog comment, so you just need to post your own comment.
Sometimes it’s a forum post so you just need to register and get involved in the discussion.”
So, do you have any tips how to build safe backlink for blog comment and forum post after penguin 2.1 ?
Best Regards

Reply

Matthew Woodward Reply:

Well take a look at how your competition is doing it :)

Reply

12.5.2013

Hi Matt and thanks for the great post.
I have been busy doing what you have suggested
and, although for me it has been a lot of work, it seems to be
working out quite nicely.
I will check back in and let you know my results.
Thanks again!

Reply

Matthew Woodward Reply:

Good luck with your ventures Jillian :)

Reply

12.8.2013

Hi Matt:
Great post – thanks.
In my space the competitors that outrank me are guys like Amazon, Ebay, etc. You get the idea – super big giants. I’m in e-commerce space, and its getting quite obvious that Google is pushing lot of love towards the big, big enterprises.

How do you compete with that?

Reply

Matthew Woodward Reply:

Hi,

Make your pages better, drive social signals through after sales relationships, replicate backlinks and well… you should be selling on amazon & ebay anyway :)

Reply

12.10.2013

Hi Matthew, just starting this task, awesome tutorial!! Just wondered, when I enter my domains into ahrefs to get the back links from my top 10 google results, shall I put the main domain that comes up in google or the subdomain that comes up too?

The 1st result I get is a large department store but I am only interested in competing against their sub domain that comes up, but other competitors I want to compete site wide if that makes sense?

Also when using paid ahrefs I extracted ‘back links’ and ‘external’ is this correct? I didn’t tick the ‘one link per domain’. Is this correct also?

Thanks

Anna

Reply

Matthew Woodward Reply:

Hi,

The exact URL that is ranking in the SERPS!

Reply

12.10.2013

I give this post a 10/10 rating. It has taught me so many things I did not know of, thanks so much for sharing this post.
This is a really great post

Reply

Matthew Woodward Reply:

Thanks :)

Reply

12.15.2013

This is one of the best articles that i`ve ever read! You posted some verry important information my friend. Thx for sharing. You just won a new fan. Me! :)

Reply

Matthew Woodward Reply:

Hehe thanks :)

Reply

Aayush Maggo
12.20.2013

This is hands down the best article I’ve read on Link Building. I am a newbie in SEO and the general link building strategies prescribed by the “experts” seemed elusive to me.

Thanks for sharing.

Reply

Matthew Woodward Reply:

Thanks :)

Reply

1.17.2014

Dead chuffed I found this page! Thank you so much for the clear cut approach you took. Can’t wait to get started now I know what I am doing!

Reply

Matthew Woodward Reply:

Glad it helped you out!

Reply

1.19.2014

Yes your advice works, it takes time but i’m now on page 1 for my chosen keyword from page 10, to 4, to 1 im ranked result 10 on page 1 and still working on this.

Great tip matty

Reply

Matthew Woodward Reply:

Glad it helped, feel free to submit a testimonial at http://www.matthewwoodward.co.uk/submit-your-testimonial/

Reply

1.23.2014

There is one more site called ranksignals, in ahrefs i think you cant check more than five websites,it will ask you to signup fo further checking.

Reply

Matthew Woodward Reply:

Thanks for the share ^^

Reply

1.25.2014

Hi, Matthew

I wanna ask a question that can i know the content of competitors which who publish on any article, blog, press etc. when content is not indexed anywhere. Can we get it?

Reply

Matthew Woodward Reply:

So you want to find content online that has not been indexed in Google, so you can re-use it?

Try your local library and a scanner.

Reply

Tanvir
1.31.2014

Thanks you sooooo much Matthew for giving us a great list to analysis competitors backlink.

Really helped me a lot. I am gonna start following your tips aright away.

Reply

Matthew Woodward Reply:

No worrys – good luck :)

Reply

2.7.2014

Thumb up.. You have done a great job. i took 2 hour to understand and to deep study of your post. Now i am confident that i can make a list of my competitor backlink.

Reply

Matthew Woodward Reply:

Let me know if you have any questions!

Reply

Haroon Reply:

Yes i have many question and i will ask later.
But here is my one question, that if i able to find the one of competitors backlinks website, then what to do if there is no option of comment over there or no option of guest posting. Then what should i do??

Reply

Matthew Woodward Reply:

Well work out how they got the link, perhaps their is a paid advertising option they used, perhaps they just sent an email to the site owner etc

Reply

2.7.2014

Thans for this

Reply

Matthew Woodward Reply:

No worrys Alan!

Reply

2.14.2014

Nice post ,i also use SEM rush ,how do you rate semrush with Ahref ?

Reply

Matthew Woodward Reply:

They aren’t comparable tools

Reply

Kat
2.16.2014

Hi Matt,

Thanks for your great posts, I love discovering really in-depth articles – they are few and far between!

I’ve been following this process and am up to analysing the backlinks and have tried unsuccessfully several times to download your rankcracker, but every time I put in my details, it doesn’t download – nothing happens!

I’ve been able to login to http://www.rankcracker.co.uk/ but it keeps telling me “Sorry, it appears that you do not have access to this content.”

I’ve signed up for it, I’ve “clicked heer”, I’ve done everything but I keep going in circles. Can you help please?

Reply

Matthew Woodward Reply:

Your login details are emailed to you (check spam)

Reply

Kat Reply:

Thanks for your reply Matthew. I have the login details and can log in, that’s not the problem. When I log in all I see is a way to update my contact details, and at some point in trying to get to the program, I came across a different page with some strange news headlines (?) or something… but at no point did my computer download any program nor could I see a way to start using a program.

I’m pretty computer savvy, and none of the signs are pointing to ‘go’ so far!

Reply

2.20.2014

This is so awesome. Thank you a lot.

Reply

Matthew Woodward Reply:

No worrys :)

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2.20.2014

Discovered this article on The Next Web. Excellent tips for SEO. I’ve just launched my first web hosting business and your tips have come in very handy.

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Matthew Woodward Reply:

No worrys hope it has helped you out :)

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2.21.2014

Great idea, only thing is each of these backlink check sites only let you put in 2-3 web URLs and only let you see 5 backlinks per site searched. They all want you to join and pay about $80 per month. :(

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Matthew Woodward Reply:

You get what you pay for =/

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2.24.2014

Amzing tactic
Thanks

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Matthew Woodward Reply:

Yoink!

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3.3.2014

Matt, how do you know that these links have not been disavowed by the webmaster because they were considered Spam from the last Penguin update or the sites they came from were hit by Panda… They will still show up on link finding tools. This would be a risk on a long term basis. Doing what competitors did worked for me or 7 years, but Google is now fighting links with a vengeance and I paid the price in the last 8 months.

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Matthew Woodward Reply:

You could apply that logic to every link you build.

Plus, you only scrape the links of people who are ranking right now, eg not penalised by Penguin

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Alan
3.5.2014

Only 2 issues I see with this are:

1) Comp has tons of PBN links which are the meat of their ranking success

2) Hopefully the top 10 sites are algo proofed, in lower comp niches this could potentially kill you.

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Matthew Woodward Reply:

Hi,

I agree with point 1, but this does tell you if you need them to rank – when replicating links use your common sense. If the page is in korean with 3,000 outbound links, avoid ^^

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3.7.2014

Great info to someone new to the SEO world trying to get a jump start on my competitors in real estate.

Reply

Matthew Woodward Reply:

No worrys :)

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Himanshu Jain
3.7.2014

I know these all tricks. Share if you have other trick.

Reply

Matthew Woodward Reply:

Maybe you should teach us some tricks :)

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Jabon
3.9.2014

thank matt for your advice tools

Reply

Matthew Woodward Reply:

No worrys :)

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Ankit Gupta
3.11.2014

Hey Matthew, 1st I salute you for your all posts, You are a real Mentor for me.
But I have a query regarding my experience on linkbuilding,,,,
I found My competitors backlinks on twitter, pinterest, google+ too and but when I create my own baclink there it does not count as my backlink. I waited for 1 month and but I don’t find any backlink through these platforms.
I have submitted my blog to many places but still It has not got any backlink or link juice. hel me please????
and I am thinking to use your tier link building method to increase my SERPs, I want to know how much tier 1 backlinks should I create per week to not hit by any google update. ?????

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Matthew Woodward Reply:

Hi,

Just create a profile with a link to your site, the link exists. What makes you think it doesn’t ‘count’ ?

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3.19.2014

Hi Matthew, this probably out of topic question. But my site just got slapped by google.. my friend already sent me my backlink profile through his ahrefs account.. do you have any idea/tips to define/detect what probably consider as bad links ? coz i’m about to use disavow tools

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3.20.2014

Thank Matt,

An inspired article and a bog help for our own seo! Much appreciated :)

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Matthew Woodward Reply:

No worrys :)

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Kevin Reply:

Big help! Hit the wrong key. LOL :)

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3.26.2014

Extremely Helpful. I use ahref and backlinkwatch. I gonna try ur free rankchecker. thnx for the useful info

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Matthew Woodward Reply:

No worrys ^^

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3.28.2014

Great tutorial! Can you tell me which software you use for making professional video tutorial and adding animation??

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Matthew Woodward Reply:

Adobe After Effects

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3.29.2014

hey buddy,

would you recommend nofollowing the links to competitor sites and would there ever be a point when you’d consider removing them (as your rankings mature/improve).

cracking blog btw!

cheers,

mb

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Matthew Woodward Reply:

No that would only hurt you – linking to your competitors is a great way to boost your rankings.

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3.30.2014

Thanx for these tip, I just used the backlinks checker and wanted to know that does it matter that a backlink should be a dofollow one to increase ranking or it could be nofollow one also.

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Matthew Woodward Reply:

Some people will say yes, but personally I don’t care about that.

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4.3.2014

Hi Matthew,

I really liked your post, I gone through the post above & it was what I was looking for. I am new to SEO and this kind of articles help us improve our knowlegde. I didn’t had any idea that Backlinks can be built by this way too. Tools you mentioned and the free one’s ;) look compelling. I’ll also try the ranktracker and let you know my experience. Keep sharing your ideas, and thank you for sharing this incredible ideas.

Tanveer Kazi

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Matthew Woodward Reply:

Thanks Tanveer :)

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4.4.2014

Thanks for these free tools!!!
You saved a lot of my time which would have otherwise got wasted in geting first hand experience on those tools

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Matthew Woodward Reply:

No worrys :)

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4.5.2014

Hey Matthew i had tried to download the rank cracker Seo tool for my blog http://worldtechbuzz.com but it shows one problem saying that it required .net upgradation but when i tried to update it get hanged no tell me any other way to overcome this

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Matthew Woodward Reply:

Just be patient it takes a long time to complete the .net install

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4.12.2014

Hi Matt, great article indeed. Going to use your strategy on more than one projects. I’ve one question. What anchor text ratio should I use? As in, what should be the percentage amount of anchor text for my chosen primary keyword and the same for secondary and generic keywords? I am sorry if this is a repeat question; I did search the site but could not find what I am looking for. Thanks

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Matthew Woodward Reply:

Look at the current top 10 to see how they break down

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4.12.2014

One more question: should I go after mining the backlinks of the exact URL of competitor (www.brand.com/cheap-running-shoes) or should I download all backlinks of the TLD (www.brand.com)? I will also appreciate if you can share the reason for choosing whichever of these two options you opt for. Thanks :)

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Matthew Woodward Reply:

Both ^^

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Hemophilia
4.13.2014

Huge information..
Thanks for you free excel too :)

Reply

Matthew Woodward Reply:

No worrys :)

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