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Just under a year ago, I put together my very first product launch for the blog and honestly at that time – I had no idea how to launch a product properly.

Even as an experienced digital marketer it was a daunting task with a lot of moving parts that left me feeling confused and pretty helpless.

I spent countless hours searching for the perfect product launch formula and boy did I find it because my very first product launch made $134,171 in just 6 days!

So today, for the first time ever – I am going to take you behind the scenes of my product launch. In fact, this is the first time I publicly revealed how much money it made.

What You Will Learn

  • How I made $134,671 in just 6 days
  • The exact product launch formula I used step by step
  • How to layer mental triggers to make people buy like crazy
  • A behind the scenes look at how I put it all together
  • And most importantly… how you can achieve the same success!

Putting My Money On The Table

Before we get into the meat of things, let’s talk about the money because I know that’s all anyone is really interested in.

In total the product launch generated $134,171 in sales in just 6 days which was broken down like this-

  • Day 1: $30,027
  • Day 2: $15,264
  • Day 3: $9,810
  • Day 4: $22,701
  • Day 5: $45,025
  • Day 6: $11,344

That is right! On day 5 alone, I made over $45,000!

It would have taken me a year to earn that in my previous corporate job, but I made that in just 1 day using the product launch formula I’m about to introduce you to.

product launch formula sales stats

Now I know you might be wondering why the sales spiked so hard on day 5 and that is because I took the product off the market to create scarcity.

The trickle of sales you see on day 6 is just the difference in global timezones.

So technically it made over $56,000 on the final day.

Only making the product available to buy for 5 days might seem crazy, but that is part of the bigger product launch formula that I am going to share with you later.

But What About The Product Itself?

Before I introduce you to the product launch formula I used to achieve those results, I want to tell you a little about the product I launched.

My regular readers have probably already figured this out – but the product was my Private Blog Network Specialist Certification.

private blog network specialist certification

I put the course together because I kept seeing the same questions/problems coming up about Private Blog Networks and I had wealth of experience to share on the topic.

In total the course is made up of-

  • 10 modules
  • 53 lessons
  • 39 videos
  • 6 printable cheat sheets
  • 6 exams

As you can appreciate that took some time to put together, which is why it was crucial that the product launch itself went well.

If you want to learn how to create your own product, you could read this, this or this.

The Tech Behind The Product

I know some of you will be wondering how I put the actual product together, so this is what I used-

  • LearnDash – This is the WordPress plugin I used to make the course itself and structure it. LearnDash has a bunch of awesome features & integrates with a range of payment processors and membership platforms.
  • SamCart – I used SamCart for the checkout as it integrated with lots of payment processors so I could switch them out in 1 click if I had a problem but it also made setting up payments plans and split testing the checkout design easy.

I may do a more detailed tutorial about the technical setup in the future, including how I automatically send out physical items like this postcard-

postcard

But for now, let’s focus on the product launch itself because that makes the difference between making no money and making a ton of money!

And you want to make a ton of money right?

The Perfect Product Launch Formula

I’m going to be honest with you.

Creating the product was easy, but when it came down to actually launching the product, I was like a deer caught in the headlights.

You see, I didn’t really know how to launch a product and I certainly didn’t know where to start!

On top of that as an experienced marketer I understood that trying to sell anything online these days is difficult because everyone is walking around with a super sensitive “BS Detector”.

But I was determined to break 6 figures with my first product launch and have the most profitable week of my life.

After making $134,171 in just 6 days, I’m pretty confident that I nailed it and that success was purely down to discovering the sideways sales letter.

Introducing The Sideways Sales Letter

After countless days of research, I decided to implement The Sideways Sales Letter technique which was created by Jeff Walker.

I highly recommend you watch his free training videos that explain it all step by step.

jeff walker training video

I remember when I first watched that video, it completely blew my mind and opened my eyes to the new world of selling & how to layer mental triggers to drive sales crazy.

And for those of you that are wondering who Jeff Walker is, he is the king of product launches. His strategy has been used to generate over $500 million dollars in niches like juggling, tennis coaching & internet marketing.

In fact, you have probably been the victim of his sales strategies over the past decade without even knowing it.

Essentially he took the traditional long form sales letter and turned it on it’s side.

Instead of having a single 10 page sales letter, he splits it up into a series of contacts over a number of days with individual pieces of prelaunch content which ends in a sales pitch.

Sounds complicated right?

Well don’t worry because it’s super simple and Jeff does a much better job of explaining it in these free training videos.

how to launch a product with Jeff Walker

In essence it’s just 3 pieces of compelling, valuable pieces of content that is followed by a sales message.

The idea is that you deliver so much value across the 3 pieces of prelaunch content that people are ready to hand over their money by the time you make the actual sales pitch.

Before you continue you must watch Jeff’s free videos or the rest of what I’m going to share with you won’t make any sense.

And trust me when I tell you that he knows what he is talking about, his last launch made over a million dollars in a single hour!

Behind The Scenes Of My Prelaunch Content

So now you’ve watched the videos & understand the entire sideways sales letter concept & how to take advantage of the mental triggers that make us buy things.

Now I am going to take you behind the scenes of my own prelaunch content to give you a tangible real world example.

In the videos Jeff explained the different types of content we can use. I chose to use 4 videos to deliver the content and sales message.

video recording

As you can see, I used an iPad as a teleprompter, a GoPro and a lavalier microphone to record the videos. These videos are also the only time you’ll ever see me in a shirt.

What really counts though, is how the videos were structured as part of the sideways sales letter.

Each video introduces a problem, a solution and then another problem through story telling, education & TV like cliff hangers.

All of which eventually leads into the final video & sales pitch.

This is how I structured my sideways sales letter-

Prelaunch Content Video #1

The first piece of prelaunch content is critical because it has to grab peoples attention and answer “why”.

Why should people listen to you, why should they pay attention to you, why should they care?

product launch video 1

To do that you need to focus on the opportunity for transformation or change.

Essentially you are communicating how someones life will change for the better if they listen to you & what you have to say.

This is how I structured it-

  • Title: “How To Increase Traffic & Rankings With The Most Powerful Backlink On The Planet”
  • Mental Triggers: Authority, Reciprocity, Credibility, Proof, Anticipation
  • Launch Story Theme: Reluctant hero
  • The Problem: Viewers have no traffic, no search engine rankings & confused by SEO
  • The Solution: Introduce private blog networks
  • Introduce The Next Problem: How do you build a private blog network?

If you don’t know what mental triggers are, then you need to go back and watch Jeff’s free training videos.

Prelaunch Content Video #2

The first piece of prelaunch content focused on the “why”. The second piece of content is all about the “what”.

What is the transformation or opportunity that will change the viewers life?

product launch formula video 2

This video has a heavy focus on teaching and I really went overboard with what I taught in this video.

This is how I structured it-

  • Title: “How To Create As Many Authoritative Links As You Want To Seriously Increase Your Websites Traffic”
  • Mental Triggers: Community, Relatable, Proof, Controversy, Emotion
  • Launch Story Theme: Loss & Redemption combined with The Underdog
  • The Problem: How do you build a private blog network?
  • The Solution: Show people a top down view of the process over my shoulder
  • Introduce The Next Problem: Getting caught by Google & how to avoid detection

As you can see, in each video I am introducing a problem, the solution to that problem and then closing with the next problem.

That creates an “open loop” which keeps people in suspense for the next video, much like your favorite TV series always leaves you on a cliff hanger.

Prelaunch Content Video #3

The last 2 videos answered the “why” and the “what” – the third video shifts focus to the “how”.

It is also designed to shift into the product ownership experience and really dial down exactly how it will change the viewers life.

product launch video 3

At this point I’ve already introduced people to private blog networks with a top down view of how to build them.

This video shows them how to avoid getting caught, but it doesn’t show them how to put all of the pieces of puzzle together.

This is how it was structured-

  • Title: “My Secret Strategies To Fly Under The Radar & Remain Undetected For Complete Ranking Domination”
  • Mental Triggers: Social proof, Proof, Simplicity
  • Launch Story Theme: Discovery
  • The Problem: Getting caught by Google & how to avoid detection
  • The Solution: Understanding footprints
  • Introduce The Next Problem: How to put all of the pieces of the puzzle together

The Sales Video

The last 3 videos were designed to take people on an educational journey by delivering huge amounts of value through story telling while simultaneously touching on key mental triggers.

You might not realise it by reading through these notes, but I can’t stress enough just how much value I delivered in the first 3 videos.

I ensured that I delivered actual tangible content with real substance that would change peoples lives if implemented.

product launch sales video

That is where the true power of the sideways sales letter comes into play and with this power, we can now safely pivot into the sales pitch.

At this point people have a thorough understanding of private blog networks, how to build them and how to avoid the common pitfalls – but they don’t understand the wider strategy which is where the pivot into the sale comes in.

This is how I structured the sales video-

  • Title: “How To Take Full Control Of Your Websites Traffic & Search Engine Rankings”
  • Mental Triggers: Social Proof, Credibility, Scarcity, Proof, Reason/Why
  • Launch Story Theme: Reluctant hero, loss & redemption, the underdog and discovery.
  • The Problem: How to put all of the pieces of the puzzle together
  • The Solution: Buy the full course

You should notice one significant change in the structure of this video.

Instead of introducing a new problem like the first 3 videos, this video delivers the full course as the final solution with a call to action to buy.

And people bought like wildfire!

The Results Speak For Themselves

The sideways sales letter technique took me from clueless to 6 figure product launch step by step.

Without it, I don’t know where I would be!

But what I do know is that the product launch formula Jeff teaches WORKS and it not only works, it works VERY VERY WELL.

Whether you have a new product to launch or want to re-launch a product you already made, his product launch formula is a license to print money.

I mean just look at these outrageous numbers-

product launch sales

Just to recap, that is $134,171 in 6 days!!!! It really is the perfect product launch formula.

So if you only do one thing today, make sure you watch these free training videos.

You might just regret it if you don’t.

88 Responses

  1. 11.2.2016

    O**!!! Really great. $56,000 in just 7 days. I can dream this only. Great marketing tips. Thanks for sharing your valuable tips with us.

    • November 2nd, 2016 at 11:08 am

      I think you misread the post :) It was much more than that!

      • November 2nd, 2016 at 11:16 am

        Saved to Pocket for offline reading. Will be clear next time. Thank you.

  2. 11.2.2016

    Amazing, Matt!

    Just one question: how many email subscribers did you launch this to?

    • November 2nd, 2016 at 11:21 am

      Thanks Josh,

      That was to 4,000 people but Jeff also teaches in the free videos how to do a ‘Seed Launch’ which shows you the strategy to use if you have no list and no product, when you use that strategy you can get paid before you even made the product. You can watch that video here http://www.matthewwoodward.co.uk/get/sideways-sales-letter/

      • November 2nd, 2016 at 11:30 am

        Just checked your income report for September last year (which I’m guessing is roughly when you launched the product?) and it shows 66k+ email subscribers.

        Was the launch to 4K people the “seed launch”? If not, how exactly did you segment those subscribers and decide upon the 4,000 subs to launch the product to?

        ^^ If the answer is in Jeffs video, just say :) – I’m planning to watch that later either way.

        • November 2nd, 2016 at 11:40 am

          The product was launched in November, and only to a specific segment of the list based on interests, activity and responsiveness. The reason for that is if I made a mess of things, I didn’t want to have blown it all on the first shot.

          Since that initial launch, I have updated the course twice and I’m working on the 3rd update ready to re-launch it all guns blazing in Feb or March which is when I expect the big numbers will come in.

          I did not use the seed launch strategy because I already had a product and a list. The seed launch is strictly for people with no product and no list that want to make money before they have even made the product.

          Jeff talks about both approaches in the videos though.

  3. 11.2.2016

    Wow, really Impress the way you describe the process

  4. john
    11.2.2016

    the links to the Jeff Walker videos only has 1 intro video with the rest coming soon. Its not much info, am I missing something?

    • November 2nd, 2016 at 12:33 pm

      After you watch the first 3 minute intro video, it automatically plays the next video.

  5. Anon
    11.2.2016

    So that remarkable amount of money you made in such a short time is really the result of years of work to create the product, and probably marketed to thousands of existing contacts.
    No one else can achieve this, suggesting they can is extremely disingenuous, really this is nothing more than click-bait.
    I used to really like this blog, you provided some great resources over the years, but now you seem to be doing nothing more than trying to rip-off people by giving them entirely unreasonable expectations.

    • November 2nd, 2016 at 11:45 am

      You can create a product in a few days if you wish and Jeff teaches a very specific strategy for people with zero list and no product that would like to get paid before they have made the product. That is called the ‘seed launch’ which is taught in his free training videos.

      You are wrong when you say that no one else can achieve this, that is a very limiting mindset to hold. Anyone can achieve this, but it takes work and I can only share my own personal results of the method along with how I implemented it – the hard work is down to you.

      But if you are in a position of no list and no product (which is not my responsibility) then you should learn about the seed launch in his free videos, which will in turn set you up for a much bigger product launch.

      Not all of my audience is in that position though – some have established sites, others don’t even have a site yet – all I can do is share what has worked for me along with the real results of that.

  6. 11.2.2016

    Hey Matt,
    So glad yo made BANK on the VPN course .. it was worth the money, well deserved – I highly recommend it. When you didn’t include this revenue in your monthly report, secretly I was hoping “holy f*ck, he made a ton of dough” .. hehe, and it looks like I was right! Good Job, happy for you!
    Cheers! Keith

    • November 2nd, 2016 at 11:37 am

      Hahaha yeah you were right Keith, honestly I didn’t feel comfortable revealing it at the time

  7. 11.2.2016

    Hi Matt,

    Great post once again! :)

    Just one question though, how come the price per sale reduces from around $389 on days 1, 2 & 3 to $276 day 4, $247 day 5 and $246 day 6…

    • November 2nd, 2016 at 11:37 am

      Thanks Dave!

      That is because there are also upsells/downsells and refunds – that is the final figure once everything was said and done.

  8. 11.2.2016

    Wow! Incredible story Matt and great tips shared here for others. Keep on inspiring others! :)

    Kindly,
    Justin

    • November 2nd, 2016 at 12:35 pm

      No worrys Justin, thanks for making LearnDash awesome :)

  9. 11.2.2016

    Holly s*** that a success in every way, even $45000 would had been an accomplishment for the first time launch

    • November 2nd, 2016 at 12:34 pm

      Between me and you, my personal goal was to hit $30,000 – so you can imagine how I felt when it did +$100k of my goal!

  10. 11.2.2016

    My eyes can’t believe it. Did you just earn 6-figure income in 6 days flat?

    First your monthly income report and now this.

    Inspiring Matt. Unknowingly you may have changed many people’s New Year Resolution to “Quit Work and Start Blogging”. lol.

  11. Tony Omary
    11.2.2016

    Hey Matthew,

    Most affiliates don’t like the idea of creating products because they fear dealing with negative reviews.

    With your tutorial, it mean Emotion Triggers + Scarcity + Value= $ales.

    Cheers

    • November 2nd, 2016 at 12:33 pm

      Well you only get negative reviews it you create poor products!

  12. Donald Francis
    11.2.2016

    Matt, Thanks for this great info. Can you share the videos with us? I would love to see them. Thanks

  13. Simon
    11.2.2016

    Well done Matt, great results. Though I hope you put that money to good use and invest in a better camera than a gopro, the quality of the pitch videos actually put me off buying. Just my 2 cents :)

    • November 2nd, 2016 at 3:45 pm

      Thanks for your input Simon! The raw files on my PC are flawless, but I think Wistia/Vimeo compression damaged the quality of them

  14. 11.2.2016

    Cool Matt as always,

    The images seem compressed in this article, you may want to have a look at them (i.e. about 20px high and the full post width).

    • November 2nd, 2016 at 3:44 pm

      Are you looking from a mobile device or tablet?

      • November 2nd, 2016 at 3:50 pm

        Desktop (Microsoft Edge seems to the issue – I normally view Facebook in that, seems fine in Firefox/Chrome) –

        Interestingly this was ONLY 451 sales….

        • November 3rd, 2016 at 9:45 am

          Urghhh yucky Microsoft browsers, no wonder it doesn’t work :P

          Yes I feel like when I do a full scale relaunch it could do a lot more than that but I am currently focused on the 3rd update to the course material before doing that.

  15. 11.2.2016

    I have been watching Jeff’s career for a few years now, he is one of those quiet achievers who pioneered a lot of approaches by being among the first to recognize the potential of mass connected marketing – interesting project mate and a generous share.

  16. 11.2.2016

    Holy moly… That is impressive!

  17. Munir Nathoo
    11.2.2016

    This was an amazing course! Still refer to it all the time! Great job as usual Matt!

  18. Bala murali
    11.2.2016

    Mind blowing income reports , But why you take one year to tell this formula ?

    • November 3rd, 2016 at 9:42 am

      I have had more important things to focus on

    • Arthur
      November 5th, 2016 at 4:28 pm

      Because Jeff Walker has just started promoting his new launch list workshop.

  19. Wokka
    11.3.2016

    Thanks for this Matthew.

    I have to watch Jeff’s videos over the coming week and then come back to this post – am I right?

    • November 3rd, 2016 at 9:41 am

      No you just need to watch the 1st video that is available then come back to this post and you’ll see a real world example of what he is talking about

      • Wokka
        November 4th, 2016 at 2:13 am

        Gottcha – Thanks!

  20. Robert
    11.3.2016

    Hi Matthew,

    I’ve read your blog for a while and I’m impressed with some of your posts, you’ve done well to build a blog that makes you a nice income.

    However I find it ridiculous that anyone, let alone a little known blogger could create a pbn course with a fake/worthless/bullshit certificate. The only people that have bought this c*** must be newbies or people who have no idea about seo.

    PBN’s are nothing new, nor are they something to brag about to potential clients. A quick search on private blog networks from a client who is impressed by this “certificate” will quickly realise “oh you have a certificate in a strategy that is completely against Google’s guidlines and can potentially ruin my business?”

    Now I’m not saying pbns don’t work, I use them myself and they work great. But no matter how good your pbns look, they are, and always will be a strategy that comes with a risk. How you can sell a course with a “certificate” in pbns that means absolutely nothing is crazy.

    Can you tell us about this “marketers seal” certificate? What use is it to anyone? And can you disclose at least one person who has bought your pbn course that found any use whatsoever with this certificate?

    I think you should have stuck to the course without the need to add that.

    • November 3rd, 2016 at 9:40 am

      Hey Robert,

      I accept your point, however can you please provide a list of link building methods that are “safe” and approved by Google?

      The certification was an added extra so that people can demonstrate they have a certain skill and they have actually demonstrated that skill in order to gain the certification. Rather than just all of the people that say they know how to build a PBN, now people can actually prove it beyond any doubt.

      They also get sent out some physical items in the snail mail which is a nice value add in comparison to the normal courses they would buy that yes you right, is not needed – but it’s a touch I like to add at my own expense.

      Plus I’ve not seen anyone speak about or teach building PBN’s in the way I do, they are light years ahead of anything else I’ve seen.

    • November 3rd, 2016 at 6:58 pm

      Hi Robert-

      I hope you don’t mind me leaving a reply re: your comment. I can’t speak to the course subject or its content, so I’ll leave that to Matt. But, I can speak to the certificate piece.

      I have seen “no name” businesses offer certificates with tremendous success. To the tune of hundreds of thousands of dollars (similar to what Matt has demonstrated).

      By way of example, Digital Marketer offers certifications with their training for a variety of subjects (some of which include SEO). Does it mean anything in terms of an accredited agency? No. Do people enroll and print the certificates? Yes.

      Online courses do well to provide a “carrot” – something to work towards. There are a good number of people that like to print something off at the end of the course. Whether that’s something you like to do or not is a personal preference. Point is, many people do like it and are motivated by it.

      If at some point you create a course, and if you do I’d recommend creating a certificate for it. You may feel silly at first but you’d be surprised. I recall talking to Troy Dean from WPElevation about the exact same thing actually. He couldn’t believe how people were so into the certificates for his “little online course”. Today it’s different, his course is super popular. Still, the certificate itself doesn’t carry any “weight” in the traditional sense.

      Anyhow, just thought I’d lend a little insight. Again, I don’t know much about the course content so I can’t really comment on that. But when it comes to certificates for an online course… do it.

      Kindly,
      Justin

      • November 3rd, 2016 at 7:57 pm

        I should also highlight, that to earn the certification people have to go through 6 module specific exams first and it’s not possible to progress to the next module without completing the end of module exam first.

        This means that people can’t just skim through the course which is important in a world of so many distractions, you have to be focused and actually learn the material in order to progress.

        And that is before they get to the final exam which tests everything they have learned, teaches them to solve problem with their new knowledge and I throw in a bunch of red herrings to teach people how to avoid mistakes which are easy to make but could be critical to the survival of your network.

        The exams would be pretty useless if you didn’t get a certification at the end of it as there would be no goal.

        I’ve also sacked more people with actual expensive 3 year long digital marketing degrees and university education than I can count on my fingers, the best guys are always the ones with zero qualifications that learned in the trenches.

      • Robert
        November 11th, 2016 at 5:54 am

        Hi Justin,

        The guys at digital marketer are similar. Although I’d say Ryan Deiss has much more experience in the internet marketing space. Again though I’m of the opinion that the courses/certificates from those guys are also pointless.

        I know university/college degress mean nothing compared to guys in the trenches doing seo/digital marketing all day however I think they look much better to potential clients than a certificate from another im guru.

        It’s one thing to say on paper you have the knowledge to do something, it’s another to actually be doing it.

        My initial concern is that PBN’s are not what I’d consider and marketing strategy that you should be boasting about let alone owning an exam certificate.

        I know (even though I use pbns) that some of my potential clients were to ask about a certificate on pbns, they would look it up and run a mile as soon as they read about what they are and how they can potentially harm a business.

        @ Matthew on your comment “I accept your point, however can you please provide a list of link building methods that are “safe” and approved by Google?

        Creating great content and genuine outreach to real sites, with real social followers, real traffic etc is safer than pbns. Getting newsworthy content in front of millions (which generates links) is safer. Both strategies I’ve used for my current clients and past employer. The results were so good it makes me wonder why pbns are still used. The time it takes me to find a good domain, build the site,fill with content etc I could have put in place a strategy to acquire 20-30 links of the same/similar quality.

  21. 11.3.2016

    This is excellent for sales, but what do you do if you do not already have an audience when your launching your first product?

  22. Mohammad Umair
    11.4.2016

    That is really cool and something new that I learnt from this post.

    BTW, I have set your your monthly income report mails as “Jealousy Alerts”. That’s how I feel seeing those income figures.

    • November 4th, 2016 at 10:17 am

      As long as that jealousy is converted into hard work and sheer determination to succeed – that’s ok :)

  23. Simon
    11.4.2016

    Hi Matthew,

    Incredible results and thanks for posting your story and overview…

    Can I just ask about the approx length of your training modules/lessons and videos and the timescale for someone to go through the product?

    I’m sure it took some time to produce!
    Regards,
    Simon

    • November 4th, 2016 at 10:13 am

      Well it depends because some people are entirely new and others are coming with some experience already, but it would take someone entirely new around 12-16 hours to complete it but then again, it depends if the pass the tests, have to retake them etc etc etc

  24. Terry Mason
    11.5.2016

    You the man!

  25. 11.6.2016

    Very interesting article – made me think a little differently about what I’m doing.

    Do you have any idea how long it will take for Jeff to unlock video 2 ? I loved video 1 and the next video (2) is the one I really want to see.

    Thanks

  26. 11.6.2016

    Remarkable! I hope to be where you are one day!

    • November 8th, 2016 at 10:18 am

      No such thing as hope, you either do – or you don’t.

  27. Rahul
    11.9.2016

    Wow, really Impress the way you describe the process.That is really cool and something new that I learnt from this post.Thanks for this great info.

  28. 11.10.2016

    May be I need to learnt lots h*** here Lolz… I’ve product & website but unable to sell :(

  29. 11.11.2016

    it such like my mind advanced to the next level.i get only 24 list but without sales while I have learned in one month online course.So that i know to my first sales soon. Both are give me great feelings:).Thank you !

  30. 11.12.2016

    Thanks for sharing. Matthew is an amazing man.

  31. 11.13.2016

    Very Good income reports..

  32. 11.18.2016

    Thanks for sharing this inspiring tutorial. Now a days, many people are entering in the world of Internet Marketing. It will inspire them.

  33. Samuel
    11.19.2016

    this is epic of the year :D
    i can only expect this :P

  34. 11.19.2016

    Thanks for the great tips that’s really helps be to motivate my myself .

  35. 11.20.2016

    Wow..
    awesome formula..
    wish i could do..

    • November 21st, 2016 at 8:40 pm

      Theres no such thing as ‘wish’ just ‘choices’

  36. 11.26.2016

    Hi there Matthew,

    This formula is rocking, thanks for this.

    Cheers

    • November 27th, 2016 at 5:52 pm

      No problem Clay although I can’t take credit for it :)

  37. John
    11.26.2016

    Hi Matt
    What did the funnel look like? How many upsells, downsells etc. and at what prices? How about frontend price?

    • November 27th, 2016 at 5:52 pm

      I had upsells priced at $497/$597 and downsells priced at $297/$397.

      I created a few different funnels to test and these are the results of that testing – http://imgur.com/a/aqLPp

      • John
        November 27th, 2016 at 6:20 pm

        Nice! What was the frontend price though?

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