Throughout the last month I have started to tag articles that I find interesting to compile into a post.
This is the first post of its kind on the blog and if you guys enjoy it I will make this a monthly series – please let me know in the comments if you want to see another post like this next month.
What I Have Read This Month
Wouldn’t it be cool if you could just hack Google? Well now you can! Two of the most interesting posts I have read this month describe how to do exactly that!
Did you know you can hijack any search result you want with nothing more than duplicate content? That’s some pretty interesting stuff right there and really highlights some of the inner workings of the algorithm.
The second Google hack also come from Dan Petrovic but this time he is telling you how to use Webmaster Tools to access all of your competitors backlinks! That is some mind blowing stuff – be sure to check it out and props to Dan for bringing this to a wider audience!
On Page SEO Tid Bits
Matt Cutts speaks out about quoting other sources. If you have ever wondered how to quote other sources without getting penalised then this video is for you.
In fact you should subscribe to the Google Webmaster channel for regular updates.
It is also worth knowing that you can flip your entire site to use the secure HTTPS protocol without any problem. Matt Cutts made a public comment stating that it is fine to move over to HTTPS at this time. If you store any personal data then you might want to consider the added level of security! If you use WordPress then this plugin will help you get started.
Bing also released their own Webmaster Guidelines which covers a range of topics. I suggest you go ahead and download this more detailed PDF though. They will also be hosting a series of free webinars covering a range of topics, don’t worry if you miss them they will be available to download in the future.
I also came across this handy post that teaches you how to research keywords and check your posts on the fly. It uses the SEO Blogger Firefox plugin. You can use this to leverage your post content for squeezing as much related traffic from search as possible just by sprinkling in a few words here and there.
Off Page SEO Bits n Bobs
The new Penguin update has caused a bit of a frenzy in the search world. The LinkResearchTools team have produced a fantastic 42 page report based on their own data analysis. It is certainly worth downloading and reading through and goes into a lot more detail than your average blog post.
If you have got a penalty then it’s worthwhile completing an SEO audit on your site. The LinkAssistant team posted up a great tutorial on how to use SEO Spyglass (click here for free trial) to diagnose link based penalties.
You should also check out this great guide on how to conduct an enterprise quality side audit. I’m loving the part about using excel to find duplicate content.
If guest blogging is more your thing then have a look at these 9 guest blogging networks you can join to either submit high quality guest posts or receive them to publish on your site.
I don’t use these networks personally and have my own automated approach to guest posting but these networks are a great start point.
If you’re not using my process then make sure you stay organised with your blogger outreach. The SEOptimise team will teach you how to track it all easily with the free Trello service.
But if you are going to submit guest posts, whatever you do – don’t forget the real benefits of guest blogging. It’s not all about the link ya know!
Let’s Forget About SEO For A Moment
I’m always thinking about new ways to improve my blog and one of the ways I’m doing that is with my own product. In the next month or two I will be releasing a completely free piece of software for my readers.
With that in mind I have struggled to come up with a name so a tutorial covering that very topic hit the spot – although I still don’t have a final name! Here is a hint, it’s to do with your competitors backlinks – name suggestions in the comments please!
I would be pretty gutted if no one downloaded or used the software. Even though I’m giving it away for free, ShoeMoney posted some great advice on why no one buys your product or service which I’ll be taking on board.
He does keep waffling on about this PAR Program though – I’m tempted to find out what it could do for a blog like this with a free product.
Last month I stealth launched advertising on the blog and haven’t really promoted it that much. I’ve put a bit of thought into creating a dedicated advertising page and John Burnside posted a great tutorial on how to work with advertisers to keep them coming back.
In fact the whole menu system on the blog needs a revamp in effort to achieve a zero bounce rate across the blog. Stay tuned for those changes and I’ll publish a case study sharing exactly what I did and what the results of that were.
I am thinking that a new logo will help me out with that, I suck at Photoshop but I have employed 3 designers to create a logo so far and not one has produced one I like. I might take Zac Johnson’s advice and setup a content on 48HoursLogo.com/ to increase the chances of finding a design I like.
While we are showing Zac Johnson some love I also quite enjoyed his post about why ugly banners work so well. As I grow the blog I intend to get involved with some media buying (remember no SEO allowed here) and banner ads will be a big part of that.
If you saw my tutorial on how not to launch a website then you won’t be surprised to hear the featured company Everything Everywhere are taking a huge bashing online from their customers. Check out the latest posts by users on the Facebook wall. Every time EE update the page it attracts a slew of negative comments – they could certainly do with some online reputation management advice.
Did you know that YouTube also updated it’s ranking algorithm? For the first time they will now take the amount of time watched into consideration when ranking videos. Great news for someone like me that produces tutorials, bad news for people that produce those awful text based slideshows with cheesy music over the top. Time to up your game guys!
Money Making Inspiration
I also wanted to share 2 threads from the BlackHatWorld forums where people are reporting on their successes online along with providing full details of what they are doing to achieve that success.
The first one is by BHW admin 7878 and tells the story of how he sent out 22 letters to earn $17,000 in just 3 weeks. Its quite an interesting thread and he doesn’t hold back on the details either! Be sure to check out part 2 and part 3 as well.
The second thread comes from KamBhai who is making money by reselling Fiverr gigs and SEO services. He invested $197.57 to setup the site and less than a month later made a profit of $1035.43 and that is just his first month of business, fantastic stuff!
One of the most enjoyable reads this month though comes from the owner of a $1,000,000 per month product. Mike Geary is the guy behind TruthAboutAbs and reveals lots of info in this interview.
He generally keeps a low profile but he is one of the smartest online marketers out there, it’s worth buying his products just to experience the sales funnel.
Want More Like This?
So that wraps up my very first ‘What I Have Read This Month’ post.
Do you want to see more posts like this? If you do leave a comment and I’ll make this a regular monthly feature.
If feedback is poor then this will be the first and last one in the series!What I Have Read This Month - October 2012 by Matthew Woodward