This is the sixth post in the What I have Read This Month series which shares all of my favourite articles over the past month.
There is an awful lot of junk to sort through every month so here are the best bits according to me!
What I Have Read This Month
Well this has certainly been a great month in terms of content. Plenty of actionable takeaway advice throughout!
We also saw the launch of the latest version of the Google Penguin algorithm. I’ll be covering this in detail in a separate post once the dust settles.
SEO & Link Building
First of all Google have released an update to the data highlighter which allows you to easily markup data for articles, movies, TV episodes, products, local business & software applications.
Make sure you mark your data up pronto as we are moving to a more structured web.
Google also updated their rich snippet markup so you can define a specific logo to use if it chooses to display it.
I’ve been trying to get the Knowledge Graph Box to appear for my name so I’ll be integrating this shortly to try and help with that!
They have also been busy experimenting with authorship even further in the SERPS. Interesting to see how just the word ‘by’ can affect things – wake up black hatters ;)
You could also diversify your link profile with these 5 great PR strategies that will also drive traffic. Some of you might have got an email from me last week to try one of these out with a slight twist :P
If you have been slapped with a manual penalty this Q&A with Matt Cutts might help you out.
Bear in mind a manual penalty is different to an algorithmic one like Panda or Penguin. If you have being hit with the latest Penguin update then start here and compare your site to the current top 3.
I’ll have a more detailed post for you soon though but that is a great starting point.
As I’ve been looking to find a better way to share my stats/data with you guys I came across this great little tool for Google Analytics users. Not fully tried it out yet but it looks the nuts!
SMX London 2013 also took place and Daniel has provided us with 217 key takeaways covering search, links, content and…
We also saw Social Media Marketing World 2013 take place and Patricia has us covered with 15 actionable takeaways.
Google got busy in the social arena as well this month adding 41 new features to the Google+ social network – it’s actually starting to shape up pretty nicely now!
With all of the focus on social at the moment, now might be a good time to spot check your Facebook page with all of the recent changes. I updated all of my social profiles last week with my shoddy Photoshop skills.
Once your profiles are looking slick you can start to look for ways to boost social sharing across your site, build your authority & create relationships.
If you are having a tough time generating leads & traffic with social media, the Sales Force team have 50 great ways you can change that!
And last but not least Twitter has launched the lead generation card. Just wish they would let people from the UK advertise to promote my tutorials!
A couple of good WordPress based posts cropped up on my radar this month.
The first one looks at a huge range of BBPress plugins to add new features and functionality to the forum.
The other was a look at gamification plugins.
Reader feedback suggests I should make this more of a community site than just a blog so I’m in brainstorm mode over that at the moment :)
Any ideas/suggestions on that front is much appreciated by the way!
Videos To Watch At Lunch
I’ve also caught a few interesting videos over lunch this month starting with Dana White talking at Stanford Business School.
The UFC have used the internet and social media to become the fastest growing sport in the world. Listen carefully.
Gary Vaynerchuk tells you to do what you love in life with no excuses. Great 15 minute talk – props to my Dad for sending that over!
General / Other Stuff
Check out the American government’s internet hacking tutorial and learn how to become your own spy agency NSA stylee!
Certainly some creative uses of advanced Google search operators right there!
I also came across a handy tool for anyone that watches a lot of video tutorials ^^ You can easily make notes on videos as you watch them – it’s pretty sweet!
And let’s not forget 10 everyday life hacks that take 10 seconds or less to do!