What I Have Read This Month – March 2013

What I Have Read This Month – March 2013

This is the fourth post in the What I have Read This Month series which shares all of my favourite articles over the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

What I Have Read This Month

Well another month has flown by and I have a bunch of new posts jam packed with golden information to keep you busy for the next couple of hours!

As usual we are going to kick things off with-

SEO & Link Building

Google have being very busy bee’s this month firstly by publishing this awesome HTML5 infographic that explains precisely how search works.

They’ve even given us a sneaky peak behind the scenes with live examples of spam they have removed from the index. I suggest you spend some time checking those out, they are updated regularly!

Matt Cutts announced that Panda updates are going to be real time in the future and not ‘refreshed’ on monthlyish intervals like we are used to.

I think its a good thing for the most part as recovering Pandarised sites should be easier now.

He also spoke about what he believes is necessary for SEO success in 2013.

As we all know Matt Cutts loves to beat around the bush instead of cutting to the chase. Luckily The Short Cutts is here to save the day and saves you nearly 16 hours of watching time.

They also launched some new Google image search features so you can search by transparent background or animated gifs.

There has being a lot of emphasis on AuthorRank recently and it is something I’m trying to build myself. There are some great tips on how to start building yours now.

Although this does build a certain dependency on Google – perhaps you should focus on building your authority instead.

What if you found out you were throwing away a lot of your link building efforts? Truth be told you probably are so learn how to reclaim those lost links with ease!

And while not directly tied to SEO you should watch this whiteboard video of why Google Analytics tagging is important!

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Social Media

Talking about the importance of analytics Pintrest have launched their own analytics tool for webmasters.

That would be great if I actually used Pintrest but after reading how recycling a blog post got half a million views it has my attention.

Luckily there is a great guide to help you get started with Pintrest – I’ll be needing that!

Facebook were also busy adding new analytical features with Open Graph search now passing keyword data in the URL. You need to perform a few tweaks to view it though.

Only a handful of companies really get social media marketing and the PetFlow guys managed to turn $200,000 of ads in $10,000,000 of sales.

Perhaps you should setup a Facebook page and a Fan Gate with this handy tutorial – doesn’t cost a penny either.

The success of my blog has mainly being built on knowing what my audience wants and giving it to them. Although I have never gone to this extreme to mine social data for content ideas!

Blogging / Content

If mining social data isn’t your thing you can always look at these 15 tools for content ideas from a variety of sources.

Having a solid content strategy is critical as it helps to generate leads for you business online. I don’t even advertise that I do consultation work but I’m constantly getting lead inquiries.

Don’t forget you can also use videos to generate leads but you better be making videos that are fun, engaging and persuasive.

Posting videos on your blog can help you steal clicks and increase conversion! So what are you waiting for?

I suppose it does help if you have a good blog to begin with though so apply these 17 tips to improve your blog and make a lasting impact on your visitors.

Conversion

While your tidying up your blog have you considered how you can optimise your contact page to generate sales?

Even changing just one word can affect conversion by 90% which I have personally experienced in the past with ‘Get Your’ & ‘Claim Your’.

Talking about conversion, why haven’t you subscribed to my blog yet?

General Bits

I generally find TV pretty boring and am always on the lookout for interesting documentaries – having an endless playlist of them is heaven!

Wish there were more internet marketing based ones though! Someone get that sorted eh? That’s a niche waiting to happen!

I also enjoy watching a lot of the TED talks and here are 8 great 5 minute TED talks you do not want to miss. Perfect for breaking up the working day!

If you are attending a conference or working on the road then you might want to consider these great mobile apps for bloggers, internet marketers and business owners.

There are also these fantastic Google Drive Apps that give you instant access to a range of applications like a photo editor, notepad, video editor and more! Zing!

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8 Responses

3.27.2013

Hi matt,

how do you get tge please share image at the end of the post. perhaps you can do 1 post on wordpress plugins and tweaks you made on this blog. wud be useful

Reply

Matthew Woodward Reply:

Hi,

Just made the graphic in photoshop then edited single.php and page.php to place it at the end of the posts :) View source to see the code.

Then I added a custom field check around it so I can decide if it displays or not by setting a custom field value.

Reply

3.28.2013

Matt

Came across your site when looking up information on MajesticSEO while attending class at Unverisity of San Francisco.

You have an incredible amount of great information….!

Reaching out to also try to contact you.

Respectfully

Steve Schellert

Reply

Matthew Woodward Reply:

Hi Steve,

Thanks very much – let me know if there are any particular topics you would like covered on the blog!

Reply

Steve Schellert Reply:

Matt

Thanks for responding back.

I am looking really how to better get traffic that converts. Still unsure whether it is better to draw from organic SEO or use PPC.

Have a lot of learning going on as I continue to read, attend night school and take a disaplined approach.

Many things that I am reviewing at the Unversity of San Francisco, you have knowledge based material on.

Starting to dig through your site and everything I have looked at is excellent and accurate.

Truly looking for answers and even possibly a mentor and to really make a living on-line. Still making small amount of money but I know I am improving my marketing skills and website.

Completely optimistic and see the world full of opportunity.

Respectfully,

Steve Schellert

Reply

Matthew Woodward Reply:

Hi,

Well a quick and easy way to do that is with Analytics event tracking which can be used to track certain sequences (such as an email sign up) or affiliate link clicks etc

All of that data is then available to you in a number of reports and you can build your own custom reports looking at the best performing traffic source for specific things. For example I track email sign ups, affiliate clicks, resource downloads and social shares.

You would love http://www.matthewwoodward.co.uk/experiments/john-chow-vs-search-engine-journal-fight/ to see how even similar traffic sources on the surface perform.

Reply

3.28.2013

Hi Matthew,

Just wanted to say thanks for sharing our post on link reclamation. Enjoyed the rest of the list, some great articles in there.

Charlie

Reply

Matthew Woodward Reply:

No worrys – thanks for writing a post worth reading!

Reply

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