What I Have Read This Month – June 2013


This is the 7th post in the What I have Read This Month series which shares all of my favourite articles over the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

What I Have Read This Month

The content gods have been kind to us throughout June with some fantastic posts covering advanced SEO experiments all the way through to a 3 million visitor guest post.

SEO & Link Building

I’m going to jump straight into some great content here with 31 SEO experiments you should know about.

Once you’ve read through all of those be sure to brush up on your SEO periodic table as well!

Matt Cutts discussed the future of Google+ Authorship while Janet conducted a bunch of tests proving that authorship has other uses beyond webpages.

We also saw the launch of Penguin 2.0 and there have been a bunch of posts with detailed analysis of high profile victims to see what is going on!

You can use this free spreadsheet to help analyse and uncover potential Penguin problems in your link profile as well as these tips to avoid it in the future.

If you were thinking about using the Disavow tool check out these secrets but don’t forget to consider my Google link disavow tool advice.

Mr. Cutts was also kind enough to explain the impact of using stock images on your search engine rankings.

The upcoming merchant quality update (Zebra) is going to give business owners a hard time so make sure you start claiming local profiles.

If you run an international site now might be a good time to start considering the use of the HrefLang tag as well.

It’s not all doom and gloom though with this great post about building links to your blog step by step!

Last but not least have you ever considered turbo charging your meta data for conversions?

Content & Blogging

A lot of people struggle with content creation but here are 26 ways to create engaging content with ease.

But what do you do after you have created engaging content? Finding the balance between content creation & content promotion is tricky!

Once you nail it though you will be able to write guest posts that attracts 3 million visitors and 150,000 social shares.

Although with that amount of traffic you better have your blogs income streams set up and ready to rock!

Once you have fantastic content you can leverage social media to build high quality links or by engaging your target audience directly online!

Social Media

It’s been quiet in the realm of social media this month although Twitter made a bit of noise with the launch of its analytics service.

While you’re at it you might as well double up on your traffic from Twitter.

I still haven’t cracked Pintrest or worked out if this blog is even suitable for it (any advice!?) but its great to see some brands using Pintrest creatively.

WordPress Bits n Bobs

Not a lot in the way of WordPress this month really. I’ve been looking into new monetisation options for the blog and donations seem like a good option.

I have also noticed a lot of people using the search function on the blog so will be improving the default WordPress search which sucks by the way.

Oh yeah I nearly forgot – a reader (Serge Marchuk) gave me a heads up about this plugin which I’ve integrated on the blog, pretty sweet right?

General / Other Stuff

I also took a look at how to be more productive working from home and setup SnapPea so I don’t have to switch between my keyboard/mouse & phone in the day!

If you are setting up a new web site then check out these 3 tools to choose the perfect colour scheme – it took me days to settle on the blue/pink/black of this blog ^^

Watch This Before You Go

One of my favourite TED talks by Gary Vaynerchuk.


Don’t think you can make money doing what you love?

Sounds like another excuse.

So quit b******’ & start your blogging career today!

30 Responses

  1. alexleigh

    I clicked it… but I aint gonna read it…. yet. But I will ;)

    • June 25th, 2013 at 10:31 am

      Do you ever do any work :P

      • alexleigh
        June 25th, 2013 at 2:11 pm

        Well you’ve saved me some research, so I’ve got some free time

  2. 6.25.2013

    i love to read your content..i also enjoy the external links you put in this content..bookmarked it. thx.!

  3. 6.25.2013

    For those testing Pinterest here is my link. http://pinterest.com/UBotBuddy/

    I have created a board to track blogs that I enjoy being a part of. Matt, do you have a Pinterest presence?

    My goal is to add some videos now that they have opened that up.


    • June 25th, 2013 at 4:40 pm


      I have no presence at all and have no idea how to use it to push traffic back to the blog :P

  4. :) A great month for everyone. I Love these posts that you do; allows us to see if there’s anything that we’ve missed.

    Also, good to see you using the plugin :) I’m still curious to see what that did (statistically) for you :P

    • June 25th, 2013 at 2:56 pm

      Also, thanks for that link to Janet’s article, it has some AMAZING stuff on it and makes me want to do a few test with various different file types to see what ranking power they have; this opens up whole new areas of marketing for niches that were not really possible in the past…

      • June 29th, 2013 at 8:59 am

        Yeah that was a great one – slowly starting to see how its going to change things in the future!

    • June 25th, 2013 at 4:42 pm

      Here you go http://i.imgur.com/Yby7d0m.jpg

      See the sidebar stick bit

      • June 25th, 2013 at 5:06 pm

        Nice; is that reset after the sticky plugin? I shot you an email on this, trying to figure out exactly what the difference is.

        My own blog saw about a 50% rise in signups over a week. My though is that now that it’s more visible, people are more likely to sign up… ESPECIALLY since the widget is far enough down the page that if they finally see it scrolling, it’s obvious that they’ve read through a good deal of your content which (unless they’re literally being forced to read it) they enjoy reading.

        • June 29th, 2013 at 8:58 am


          No I didn’t actually reset stats but I might do so, will put some thought into it.

          I also have a lot more points of conversion than your site which maybe why it hasn’t had the same impact as its already highly optimsied.

  5. Charles Floate

    Another great list of sites Matthew, thanks for telling me about Zebra! Haven’t been keeping up as much as I should with recent events.
    Also Matthew Barby (the link building to a blog case study writer) is a friend of mine, infact he’s sitting on the other side of the room as I type (Unfortunately on the phone so I can’t yell at him that he’s been featured.. I will do soon though)
    Right, got some reading to do!

    • June 25th, 2013 at 10:32 am

      Hahah cheers Charles =D Get him to shoot over with a comment!

      • June 25th, 2013 at 11:28 am

        Hey Matthew,

        Thanks for including a mention of my Moz blog post :) Glad you enjoyed it! Been reading a lot of your stuff recently and it’s all great stuff. If you’re ever looking to collaborate on some content or write a guest post on one of my blogs then feel free to drop me an email!


        • June 29th, 2013 at 9:00 am

          Hi Matt,

          No thank you for putting the time and effort in to create it!

          I’m not so hot on guest posting but I’ve added you to my shortlist for the future if I do =D Thanks for the offer!

  6. I always look forward to your roundup Matthew. Great collection of relevant articles that I would have missed if it wasn’t for you. Cheers!

  7. 6.26.2013

    That is quite a list. Anyway, we have 30-31 days a month, so I guess you’ve read a lot. I say, you arranged it in a very nice order. I’m still on your SEO and link building list. I hope to finish it by tomorrow. Thanks for the share, Matthew!

    Riza, Kingged.com contributor

    • June 27th, 2013 at 11:44 am

      Hi Riza,

      Thanks very much – yeah I read a lot but only the best bits make it to the post :P

  8. Brendan

    Is always a great read over coffee (or three!) – thanks for sharing – am learning that no matter how confident in one area get there is always more evolving.

  9. Hey Matthew, I left a comment the other day and it doesn’t seem to be showing. Hope you didn’t mark me as a spammer? =)

    Anyway, I’ll assume there was some sort of an error and just tell you again that I appreciate you doing these article roundup posts. I always find a ton of value in the posts and would most likely miss most of these articles without you.

    • June 29th, 2013 at 8:56 am

      Hi Ryan,

      Sorry theres a queue of comments for me to work through :)

  10. Iain

    SnapPea seems pretty cool.

    I have been thinking about that a lot lately.

    It’s just one of things that’s on the list of things to do.

    One of the downsides of doing that is that it’s one more thing to distract you from being productive.

    • June 28th, 2013 at 2:03 pm


      Well it depends, if you have business related things coming through your phone all day then you will save time by not having to pickup your phone/use stupid touchscreen keyboards.

      But if your just chatting to mates all day, bah!

      • Iain
        June 28th, 2013 at 2:10 pm

        Yeah I guess that is the debate eh.

        I am trying it out now. So far. Very slick

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