This is the fifth post in the What I have Read This Month series which shares all of my favourite articles over the past month.
There is an awful lot of junk to sort through every month so here are the best bits according to me!
What I Have Read This Month
I’ve got lots of gems for you this month from SEO, link building & community all the way through to some great freebies!
Lets get a wiggle on-
SEO & Link Building
Who knows? You might be creating some new f****** swear words when Google release the rumoured Zebra update aka the Merchant Quality Update.
99.9% of e-commerce sites are nothing but duplicate content & thin waste of spaces.
The product page is usually a duplicate description, the category pages list the duplicate content and the home page list the categories which list the duplicate content.
Even if its a unique product description the sites still doesn’t deserve to rank.
Basically if you run an e-commerce store, evolve or die.
Matt Cutt’s answers the question of why pages rank really well initially and the ranking drops over time. Makes sense!
I R DATA SCIENTIST!!!!111oneone
Did you see that Google+ has launched their own commenting system to rival Facebook?
It’s pretty sweet because if someone shares your post on Google+ and someone comments on it, that comment shows up right on the post itself!
This is only officially available for Blogger at the moment but Brandon has hacked together a wordpress plugin already! Hit that link to see it in action!
Jeff Sauer went balls deep with this superb case study measuring the impact of Google+ Authorship on your rankings. You need to read that right now.
Not convinced? He followed up with 8 reasons you need to establish your Google+ authority.
Since then the service has degraded but luckily TalkWalker is here to save the day!
But ProBlogger hit back with a great series of posts with their own take on how to build a community.
Readers have suggested I make this more of a community site than a blog – what do you guys think?
In fact it was because of the community that I was featured in this reputation management post as well as the continued growth of this blog – without the community, its nothing!
But once you have a great community are you engaging them in the right way?
Learn the difference between visual, auditory and kinaesthetic learns and how to combine learning styles for maximum engagement & conversion.
A couple of nice conversion case studies this month including a long landing page getting 220% better conversion than an above the fold call to action.
The same guys also published this great video explaining why navigation isn’t always necessary.
If you want to setup your own split test then check out these 10 plugins that make it super easy to do!
My next split test is going to test if the sidebar is better on the left or the right, stay tuned!
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It is a fantastic read and allows you to get into the mindset and approach that Jeremy not only takes to life, but business as well.
There were a surprising amount of things I could relate to throughout which kept me thoroughly hooked end to end.
Buy it now, read it immediately. Not even using an affiliate link ^^
Fancy writing and publishing your own book? Jeremy tells you how.
General / In The Office
I’ve spent a fair bit of time making my office truly portable and security is a key concern. So this article helped me out which links to lots of other helpful encryption based articles.
If you’re looking to upgrade your office you might want to buy a sweet office chair on the cheap.
Trust me back pain is, well – painful & hard to cure. Investing in a decent chair can save you a lot of pain and money in the long run.
If you’re going to be truly mobile then you’ll probably need at least 1 of these 26 business mobile apps.
Who doesn’t like free stuff right? Did you know about all the free Amazon web services you can take advantage of?
There is also this sweet new site that creates amazing infographics from custom data.
I haven’t had time to play with it properly yet, but I can see the income reports getting another upgrade pretty soon!
If you’ve ever needed to save a video from the web to watch later or even just rip the audio and save it as an MP3 then you need this. Handy for anyone, especially us internet marketer types!
Last but not least Google launched their version of Evernote called Google Keep.
Looks pretty cool but Evernote snapped back with a fantastic update.
It’s unlikely I will ever move away from Evernote – I use it to organise my entire life using this system.
If you’re not currently using a ‘Getting Things Done’ system then check out TheSecretWeapon immediately. I get an awful lot more done in much less time thanks to that.