The Very Best Of Internet Marketing February 2015


This is the 27th post in the series which shares all of my favourite internet marketing posts from the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

The Best Posts Of February 2015

There have been some awesome tutorials throughout the past month covering a range of topics.

We are also seeing a few twists and turns in the Google tale that you should be paying attention to if your an SEO!

Let’s get stuck in!

SEO & Link Building

Let’s kick off with the ‘news’ that Google says link building does more harm than good. This story caused a bit of a spark but I don’t understand why – they’ve being towing that line for years.

Interestingly Google & Twitter have reached a deal that will see Google have full access to Twitters data to display in search results further baking social media into the algorithm.

If you are struggling to get ranked this short summary of my more detailed posts.

Google might take another hit if Apple drops Google as the default search.

It had a big impact when Firefox did it so be sure to pay attention to the biggest opportunity in SEO today!

Blogging & Content

A lot of people don’t even think about this when they are working on their blog – it’s something I pay particular attention to and you should as well.

If you are struggling to gain traction you can always get featured in Mashable (can anyone hook me up??) or take a look at how to put together an awesome content strategy for growth.

Have you made it easy for journalists to say yes?

Social Media

Social media management doesn’t have to be hard work if you have an efficient workflow in place.

You can also take advantage of some of these great IFTTT recipes to automate some of your social tasks.

Although if you are working with Twitter you can do some very cool things with IFTTT. Perhaps you could automate the asking of questions during Twitter chats.

I bet you don’t know this Twitter pinning trick to get more retweets.

Out of all of my traffic sources YouTube delivers the best quality traffic so why not try and get even more leads from YouTube?

21 Responses

  1. bropinion

    Can’t open social locker… weird

    • February 24th, 2015 at 9:40 am

      Working on it, think the Twitter API is having issues sorry

      • Bropinion
        February 24th, 2015 at 9:50 am

        It’s okay Matt. S**t happens

  2. 2.24.2015

    Hey Matt what’s up?
    I tweeted, entered my email to join 238,154 other readers but an error welcomed me ;) Something like “API unavailable”

  3. Hi Matt,
    I’m now in the process of stepping up my marketing efforts after a year of drifting through them. It’s too early to tell if I’m having any effect yet although my email open rates are creeping up, albeit slowly.
    How much effort should go into SEO (I’m in the product creation & list building niches) should I do. I know I’m in a crowded market, so do you think it’s worth it at all or should I just go directly to potential subscribers rather than hope they find me?

    Steven Lucas

    • February 24th, 2015 at 9:59 am

      I would look at your current metrics and try to improve those before moving anywhere else

  4. 2.24.2015

    How about a round up for local?

    • February 24th, 2015 at 8:28 pm

      If I find a good local article it will be included in the roundup

  5. Eric Beard

    Hey Matt I noticed you changed your social share plugin to just twitter..

    I just noticed with all my recent social signals that tweets had a noticable impact on my serps more then anything else.

    Are you seeing that same thing as well?

    • February 24th, 2015 at 8:28 pm

      I’ve seen Tweets have affect on rankings for around 2 years, also Google have just done a deal with Twitter that I expect to see more of the same.

      But most importantly beyond all of that why I chose to focus on Twitter is that is where I believe the majority of my audience lives, so instead of diluting influence across 3-4 networks I’m going all in on one.

  6. 2.24.2015

    Hi Matt,
    Do you usually add rel=”nofollow” attributes to all your affiliate link?
    If yes, do you recommend to use rel=”nofollow” with affiliate links.

  7. KLWO

    Hey Matt,

    I’m getting an error after I clicked the twitter b***… :[

  8. christy A

    You’re Awesome, Matthew. You’ve covered a lot here, great references to get us off the ground in 2015. It’s already March! This will be a fantastic year in marketing. Especially digital and social media outlets. Always enjoy your post, thanks!

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