best free SEO tools & softwareA lot of SEO tools & internet marketing software can be quite expensive if you’re just starting out.

But if you’re ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available.

You can get everything from free email marketing services all the way through to free SEO software.

So I’ve decided to compile a list of all of the best free SEO tools and software in one place for your convenience!

Getting The Most Out Of Free SEO Tools & Software

If you are considering taking out any of the free SEO software below then you’ll want to make sure you squeeze the most out of the trial as possible.

So before you start any trial, take time to familiarise yourself with the service/software via tutorials on YouTube or from forum discussions etc.

If it is a link building software trial for example you should watch tutorials so you know how to use it before you start the trial.

You should also plan out your campaign and prepare all of the content you will need so you can make sure 100% of the trial period is spent building links and not figuring things out.

If you are smart about it you can make a list of all of the trials and design your own full scale marketing campaign around that. Prepare everything you need and sign up to each service as you work through your campaign/plan of attack.

You should never use a tool just for the sake of using a tool – always make sure the tool fits in with your plan of attack, don’t make your plan of attack fit the tool.

The Best Free SEO Tools & Software

I have highlighted all of the best SEO tools and trials at the top of this list.

I have also split them all into different categories to help you find what you need quickly-

Tiered Link Building On A Budget

Using the free SEO tools & software below you can setup, track and monitor a tiered link building campaign.

Remember the advice above about getting the most out of any of the trials!

Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.

GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! See it in action here & this case study.

Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. It has been featured in this tutorial, this one & this one.

DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.

SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. Check out my full review.

SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. Check out my SENuke XCR review.

Competitor Analysis

Ahrefs (Free Version) – They have the largest database of backlinks which you can use to conduct audits of your competitors link profiles to steal their best links. You can also use the data to conduct an analysis on your own backlink profile. You can read my case study here to learn more about Ahrefs.

SEMRush (Free Version) – This tool is really unique in the data it provides, even for free! You can learn your/your competitors top keywords, how much traffic they get, who their competitors are in search and much more! Be sure to check it out, use it to steal your competitors customers.

WebMeUp (Free Version) – The free account at WebMeUp will let you take a look at the backlink profile of your site or your competitors. It doesn’t have the largest database of links compared to Ahrefs – but it does have a different database that is worth checking out! See how it performed here.

Content Creation

WordAI (3 Day Trial) – These guys are the new kids on the block but claim to be able to automatically spin content without making it sound like garbage. Big claims but the trial is worth it!

TheBestSpinner (Full 7 Day Trial / $7) – It really is the best spinner and I have used it personally for the past few years on a nearly daily basis. The API is used in a lot of other link building tools. Check out my advanced spinning tutorial to see it in action.

Spin Rewriter (5 Day Trial) – Another piece of spinning software for you to consider. Spin Rewriter has a range of features and comes with a fully functioning 5 day trial.

Spinner Chief (Free Version) – A close rival to TheBestSpinner but it feels clunky in comparison. Either way they have a completely free version of the software for you to enjoy!

Email Marketing

Aweber (Full 30 Day Trial / $1) – I use Aweber right here on this blog and have done so for the past few years across all of my sites. It takes the pain out of email marketing and makes staying in touch with you guys easy!

GetResponse (Full 30 Day Trial) – The rival of Aweber, GetResponse offers a similar feature set. It really is just a matter of personal preference between the two of them!


Cloud Flare (Free) – The free Cloud Flare CDN service which help to speed up your sites load time which Google takes into consideration. It also provides added security & protection from bots/spam.

Uptime Robot (Free) – Use this to monitor your websites uptime and get instant notifications if your site goes down for any reason. Use this in combination with the free Pingdom Tools account & monitor.

Keyword Research

Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.

Long Tail Pro (Full 10 Day Trial) – A great tool for finding profitable keywords quickly. You can also use the tool to measure the competitiveness of the search results. Featured in this tutorial.

Keyword Researcher (Free Trial) – This is great for generating keyword ideas and is fantastic for coming up with Google Alerts to monitor. It doesn’t pull in any search volume numbers though.

Link Building

RankCracker (Free) – My personal SEO tool that is available 100% free. It will show you the quickest and easiest way to replicate your competitors backlink profile & rankings.

GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the Swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! See it in action here & this case study.

Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. It has been featured in this tutorial, this one & this one.

RankWyz (30 Day Trial) – Create & manage private blog networks easily with RankWyz. It offers a full range of tools to help you manage everything and publish updates easily.

Inspyder Backlink Monitor (Free Version) – The ultimate tool for monitoring your backlinks. Very easy to use and will automatically sort out all of your tiers for you. Check out my full review.

SEO SpyGlass (Free Version) – Use this to discover your competitors backlinks and breakdown key metrics such as anchor text usage. You can also use it to monitor your own sites backlink profile. Part of this review.

Link Assistant (Free Version) – This is part of the SEO Powersuite set of tools and is great for prospecting link partners. However I have hacked it a bit and use it to manage and automate guest posting.

SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. Check out my SENuke XCR review.

Magic Submitter (Full 30 Day Trial / $4.95) – This is really the main rival to SENuke XCR and offers very similar features. It can post everything from videos to press releases and is very diverse. However the user interface is a bit tricky to get to grips with at first.

On Site SEO

Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.

Website Auditor (Free Version) – Part of SEO Powersuite, you can use Website Auditor to spider your site and report any issues it finds. Part of this review.

Xenu Link Sleuth (Free) – A simple easy to use tool to spider your entire website and uncover potential problems like broken links. This is a great free tool!

Microsoft SEO Toolkit (Free) – Finally Microsoft have made a useful product! The SEO Toolkit will spider your site and report back on any issues.

Pingdom Tools (Free) – Test your sites speed from 3 locations with Pingdom Tools. If you sign up for a free account you can also use it as an uptime monitor.

WebPageTest (Free) – This site is detected to testing your websites load time from a huge choice of browsers & locations from around the world. It provides a huge range of data to help you optimise your site.

Rank Tracking

Rank Tracker (Free Version) – Part of SEO Powersuite this is the best rank tracking solution period. Unlike web based services this desktop application means you own the data and you can track an unlimited amount of keywords as well as your competitors. Part of this review.

SerpBook (14 Day Trial) – Monitor the rankings of all your keywords in the cloud. SerpBook will check the results for you 12 times per day along with other metrics like PR, Alexa rankings & full reports.

CuteRank (free version) – A desktop piece of software that allow you to monitor and check your rankings easily. There is even a version available for Apple Mac users!

TOP SECRET: Share My Success With My Personal Tools of The Trade List

SEO Multi Tools

These tools have a wide range of functions and don’t really fit in one category.

Market Samurai (Full 14 Day Trial) – My tool of choice for keyword and competition research but it also includes a rank tracker, domain finder, content finder, content publishing and link finder.

SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. Check out my full review.

Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.

SEO Tools For Excel (Free) – A great plugin for Excel that allows you to retrieve a range of SEO data & metrics. It can even hook up to your Analytics account to create powerful Excel dashboards.

SEO Spyder (Free version) – Built specifically for Mac users the software will spider your website and come back with a list of errors/suggestions of things for you to fix.

Social Media

BuzzBundle (Free Version) – Made by the same team behind SEO Powersuite, BuzzBundle makes it easier to identify & engage with your target audience online. I have grown traffic to this blog by manually doing a lot of what BuzzBundle can help to automate – read my full review here.

SociSynd ($1 Trial) – Not free, but close enough! The SociSynd system helps you drip feed social signals to any URL’s you want. This includes Facebook likes, Pinterest pins, Twitter shares & more!

DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.

HootSuite (Free Version) – This is my preferred tool for managing Twitter, Facebook and Google+. You can monitor a number of search terms as well as schedule updates to go out.

TweetDeck (Free Version) – Now owned by Twitter this is a great desktop client to manage your Twitter account.

Buffer (Free) – Connect your social accounts to Buffer and you can easily share/queue/schedule content to be published to them. Whether that’s sharing your new post with the browser extension or clicking a Buffer button on someones site.

TubeTool Box (Free Trial) – A desktop application to manage your YouTube account. You can do things like bulk follow/comment/message people to grow your audience & reach on YouTube. It was featured here.

TOP SECRET: Share My Success With My Personal Tools of The Trade List


Social Locker (Free Version) – This is the Social Locker I use on the blog to encourage social sharing. While I run the premium version you can get the free version right here!

WP Social SEO Pro (Free Version) – Previously known as Social SEO Booster I use the premium version on this which was featured in this post. There is a free version available here.

S2 Member (Free Version) – A very powerful membership plugin for WordPress, S2 Member is easy to use and was featured in this tutorial. The free version is feature rich!

WPRobot (Free Version) – This is widely regarded as the best auto blogging solution for WordPress. It can pull content from a ridiculous number of sources and when setup correctly can produce some high quality auto blogs. Perfect for tier 1 links 😉

Thirsty Affiliates (Free) – The tool I use to cloak and manage all of my affiliate links on the blog. Easy to use with stats and you can auto replace text with links.

Did I Miss Any?

If there are any free SEO tools or trials that I’ve missed then please let me know in the comments and I’ll add them to the post!

286 Responses

  1. Killer list! Hate to leave a "great post" comment, but had to here. This is such a great resource page.

    • December 13th, 2012 at 4:55 pm

      Haha thanks man =D

      • sumit vatsal
        April 7th, 2015 at 12:52 am

        i like your articles and try to update my knowledge, i have i have a pro version of seo power suit, but still trying to exploit it to the fullest, any suggestions?

  2. Alon Shuster

    Hey Matthew!
    Love your blog, it gives great information!
    But how does WPRobot is perfect for tier 1 links? I saw in your multi-tier guide that tier 1 should only have quality content, and with WPRobot I never managed to make the articles with good quality. not to mention it automatically spins the scraped content.
    Please give me a heads-up, Thanks!

    • December 13th, 2012 at 4:55 pm


      Thanks very much.

      Well perhaps perfect is the wrong word but you can use it to create reasonable quality sites that are constantly getting new content. A lot of people go overboard with WP Robot but keep it simple and it can be used on an aged domain as a tiered link safely – worst case scenario you just login and remove links ^^

  3. Miroslav Mazalica

    Great list Matt! Maybe you could add Traffic Travis and , which is a rank checker that automatically delivers ranking info to your e-mail.

    • December 13th, 2012 at 4:56 pm

      RankCheckerAce is pretty bland/uninformative so that won't make the list and I couldn't work out what the Traffic Travis trial actually offered so didn't include it

  4. Idan Shoukroun

    Nice how you are getting referrers… lol

    • December 13th, 2012 at 4:55 pm

      The hidden tutorial, how to spam a list of affiliate links while adding value to the user ^^

  5. Alex Cardinell

    I'd also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free:

  6. 12.11.2012

    awesome artcle! actually, people sometime only use only some functions of the expensive tools, trail is really good choice.

    • December 11th, 2012 at 6:47 am

      i saw facebook all inks are noflollow~

      • December 31st, 2012 at 1:39 pm

        Then you’ll be glad to know I moved it over to wordpress comments ^^

  7. Dustin Gomez

    Hey Matt you really think Spinnerchief is clunky in comparison to TBS? I've read on BHW that allot tend to give more credit to Spinnerchief for its updates and features.. I've been wanting to ask you about this since I found out about Spinnerchief. I haven't made up my mind on which one to get yet because of this. A post on this would be awesome.. I'm sure other BHer's would enjoy that also.

    • December 13th, 2012 at 4:57 pm


      Yes I just didn't like the general look/feel/usability of it – for the most part its personal preference but I've been a TBS user since it launched :)

    • Dustin Gomez
      December 13th, 2012 at 6:41 pm

      I'm getting TBS then.. It's cheaper anyway. haha Thanks Matt! :)

  8. 12.11.2012

    Hello Matt! Your list includes lots of valuable tools. There's hardly a SEO tool you missed!
    I'd like to show you one more app, that can be very useful for competition research, link prospecting and complex SERP analysis. The tool is called KeySR, you probably haven't heard of it yet, since it's been launched very recently. In order to see how it works, here's a report I generated using it:

  9. 12.12.2012

    So GSA is only for Tier 2 links and Ultimate Demon & SE Nuke are Tier1? What is it about GSA that relegates it to only Tier2?

    • December 13th, 2012 at 4:59 pm

      This question has been answered a number of times in comments across the tutorials

  10. 12.13.2012


    Thanks for your kind words :)

    I checked it out but I can't seem to find what you actually get with the Free Version? Any ideas?

  11. Karen Barr

    Nice article and thanks for the tipoff about Synnd, I didn't realise it had a free version.

    I'd also add SpinReWriter 3 since it has a free 5-day trial. I prefer it to TBS now.

  12. Katie P

    Great list of software thanks for putting it together!

  13. Doey Andi

    Finally, great and actual list of seo tools. Personally, i’m using ColibriTool and it’s worth to be mentioned as seo / internet marketing tool. They have competitor finder, keyword-research, Google Analytics integration and more.

    • January 2nd, 2013 at 5:23 pm

      Looks like a great tool to me, thanks for the share will add it when I update the post :)

      • Doey Andi
        January 3rd, 2013 at 10:46 am

        Oh, thanks for reply :) I’ll visit your blog more often :)

  14. Jay

    Matthew you are very good and give anyone learning seo a lot of very helpfull info. You are my No1 for seo. I am going to email you now, but jst wanted to leave a comment saying this is a list i have wanted for a while now.

    • January 12th, 2013 at 4:50 pm

      Cheers Jay glad you have enjoyed it.

      Please try and keep questions to the forum if possible so the answers are for everyone’s benefit! Obviously if it’s more personal then drop it in a mail but forum takes priority 😉

  15. Vikas

    Your blog is really full of information I think this will really help me in getting started with SEO :)

  16. fesada

    You said that it is important to be able to remove tier 1 link. But can’t we just use the google disavow tool to remove those that we don’t want?

    • February 18th, 2013 at 10:49 am


      It is always better to remove the actual link, better to remove the gun from your head entirely than still have it pointing at you with the safety on.

      Have a read of

      • Daniel Warren
        July 12th, 2013 at 3:45 pm

        Love your answer to this question Mathew! And lol Logic demands everyone should agree. I have spent the day going through your entire tutorial series, will be doing it again tomorrow as well, one question that comes to mind automatically is would you consider Press Releases individually created and posted on Google news as good tier 1 links?
        Ps. I also posted your links in a few groups I am a member of, very impressive and helpful info I will be returning to your site often I believe. Thanks for the great info.

        • July 15th, 2013 at 11:28 am


          Haha its true though :)

          Yes PR’s are fine for tier 1, please see the first video in the series and follow the theory a bit closer and put your own thoughts/spin to it :)

          Thanks for the share!

  17. Steve

    Where did Ultimate Demon go? I don’t see it on this page anymore. Did you stop using it?

  18. 3.6.2013

    Thanks Matthew for this list, i’ll be sure to bookmark this.

  19. 3.7.2013

    Many Of this are new to me

    Thanks for sharing

  20. 3.9.2013

    Very usefull list , i have bookmarked it ..i would like to know if you would build any TIER system for youtube video to rank it higher on BIG G ?

  21. Chris

    Which WordPress theme do you use or recommend? I hear Genesis and DIYThemes are good but I want to get your recommendations.


    Great list Matt,
    Just wondering what your thoughts are on SEOpressor plug-in for the onsite stuff??


    • April 10th, 2013 at 2:05 pm


      I wouldnt bothher with it, as long as you have your keyword or variation of in the title, meta desc, a header tag and in the copy somewhere you are good to go.

      Google are much better at understanding what a page is about and can even make pages relevant to words that aren’t even on the page such as the terms deals/offers

  23. Chris

    Which tool do you use to get your links indexed?

  24. 4.26.2013

    Hi Matt,

    A good selection of internet marketing tools!

  25. 4.26.2013

    Nice post, thank you for sharing this. and i know another free online backlinks checker:, this tool is similar with ahrefs, they are so good at checking backlinks, but the difference is that the one i said is free and no limit, it is just like a perfect ahrefs.

  26. 5.17.2013

    Jimmy and Matt,
    With in the recent comment, do you have any comparison of its “rank” algorithm with the Citation Flow/Trust Flow of Majestic SEO or the URL Rank/Domain Rank found in

    Also, is there discuss of how these ranking algorithms compare to the SEOMoz authority score?

    Many thanks for your ideas on which are better to use or any combination of them!

    • May 18th, 2013 at 8:42 am

      Hi Matt,

      Great questions and unfortunately not ones I can answer because I have always ignored these metrics. In my opinion they bear no relevance to Google and as such are worthless.

      Could be wrong but its not something I personally use =\

  27. 5.24.2013

    I literally stumbled across your website. Thankfully I did.

    Keywords: Impressed. Awed. Amazed. Appreciative.

    Thanks again.

  28. Jens

    I must say i’m impressed! I saw someone mentioning your website on the warriorforum because of the experiment you did and it’s really amazing how well you can do with just writing quality content.

    About this list, my favorite is seospyglass along with the other tools in the powersuite, mainly because they offer great value for free products.

    • May 28th, 2013 at 8:39 am

      Hi Jens,

      Thanks very much :)

      Content is king, whether its the web or TV. There is always a reason one tv series is more popular than another, the same on the web :)

  29. 5.29.2013

    Great stuff Matt. This list is huge! An excellent place for those just starting out to pick up and try some excellent new tools.

    By the way you might want to consider adding ChimpRewriter. ( Previously Spin Chimp ). I’ve heard many good things about it on the forum. It’s not free though :)

    Thanks again and do have a great week!

    • May 29th, 2013 at 8:55 am

      Thanks :)

      I can’t add a not free piece of software to the list of free software ^^

  30. Jacob Suhr

    Another awesome post, Matt. Thank you.

    If I was to make a video tutorial like those you make in this blog, I would make an example campaign where I prepared all the content, used the seo tools for submission and used the tracking software for monitoring the effects of the campaign in the search engines. If I… well. Maybe a blueprint would do the trick as well. Would you publish such a blue print on your site, if *somebody* made it?

    Another tutorial I would like to see would be a “online marketing for Mac-users”. I know that it would be easier to just install Parallels or some windows software on a Mac and just get over it and on with my campaigns. However, I have talked to some fellow marketers who, like me, hate working with Windows os. Would you be willing to make such a curated post on sep tools for mac-fanboys? Would any of you, my fellow readers of this awesome up-and-coming seo blog, like to see Matthew make a tutorial like this as well?

    Best regards


    ps. Ooooh – and the 30th is coming up. The drawing for the Licorne AIO is almost up on us!!!!

    • May 29th, 2013 at 7:31 am

      By the “make an example campaign” I meant an example campaign on a shoe string. And the blueprint would be more of a time schedule where I showed day-by-day when to active the trials on which tools to get the maximum out of them. Hope that made a little more sense. I realised that the Ultimate Guide to Tiered Backlinking shows an example campaign. But the On-A-Shoestring-campaign would be great ;o)



    • May 29th, 2013 at 8:51 am

      Hi Jacob,

      Sounds good to me – kind of ‘what you need to get started’ type thing and the day to day backend management of it all?

      If someone made that though I wouldn’t publish it here because if someones going to go to that effort to create content, its better off on their own site.

      A Mac post has been requested a couple of times and in my post ideas notebook so expect that at some point :)

  31. zdoox

    Nice List!!

    Do you have tutorial on how to setup an autoblog with WPRobot, made wright.? I tried on many webhosting this plugin, but im gettin a different errors, never managed to make it workt.

    I`d really appreciate that.


  32. 6.16.2013

    Excellent Post………..

  33. 6.21.2013

    Great collection of tools.

    I will have to check out a couple of them.

    I holding off on the SEOmoz trial until it changes to the new system.

    I know you did the review and they changed it right after.

    • June 24th, 2013 at 9:17 am

      Cheers Iain – yeah I’m waiting to hear when they have fully relaunched

  34. 6.21.2013

    Why isn’t Scrapebox on this list?

  35. beskal buruk

    hi matt..

    good info for the new comer like me..

    thank a lot..

  36. 7.9.2013

    Hi Bro,

    This is really useful blog and keeping going.

    Thanks a lot

    • July 10th, 2013 at 8:25 am

      No worrys – let me know if there is any topics you would like to see covered!

  37. Gardener

    Great list. I downloaded 3 programs and cant wait to test them. Thanks

  38. AnonyDev

    The Market samurai trial is now 40 days, Great List by the way.


  39. 7.18.2013

    Thank You Matt, You’re the Best!

  40. 8.3.2013

    free SEO software

  41. 8.10.2013

    Great article Matt, full of useful information. what software do you use to create your logo’s and cartoon?

  42. 8.14.2013

    I hate Market Samurai. Its keyword research just doesnt work. Always hangs at “logging in to google account” message.

    • August 14th, 2013 at 8:37 am

      Google shut down the keyword tool, we are waiting for an update :)

  43. 8.19.2013

    Thank you so much, it’s all I need

  44. 8.28.2013

    Matty boy, you forgot ThirstyAffiliates! :) Our core plugin is now free on (

    f******* fantastic list by the way, bookmarked!


    • September 3rd, 2013 at 9:54 pm

      This post is due an update when I return so I will include it then :)

  45. 9.5.2013

    I feel and truely mean that you are one of the best seos out there. I have some questions about tired linkbuilding with gsa to german tier links – how can i does this perfectly – can we skpye togehter – i am your biggest fan in austria. i gave up my job just to become a seo like you. I am allredy doing well but i have problem with tier 2 and tier 3 linkbuilding for my german speaking clients. Maybe you can teach me how to set up GSA right for this.

    Best Regards

    Wolfgang form Austria

    • September 8th, 2013 at 2:42 pm


      Thanks for your kind words.

      Unfortunately I have little to no experience in this respect so any advice would just be educated guesses at best.

      From what I understand english content/sites for the backlinks are fine for ranking german sites however I would expect that to change in the future as Google develops.

      Hopefully someone with more experience can jump in and provide some advice

  46. 9.9.2013

    Thanks Matt, you have one of the best tutorials and blogs!

  47. Raymond

    The SEOMoz (Full 30 Day Trial) link is not working :(

    Keep up the good work! :)

  48. 9.27.2013

    Great List… Thanks for the effort in putting it all together. Here are a few more to perhaps add to the list..

    SERPIQ – has a few day trial..
    RankRanger has 30 day trial
    myseotool – 30 day trial
    spydermate – 30 day trial
    seolytics – free limited version


    Keep the great news coming!!

    • September 28th, 2013 at 9:57 am


      Thanks for the suggestions – added them to the updates list :)

  49. 10.17.2013

    i dont know about use of seo tools. i am new user, but it is so good seo marketing.

  50. 10.23.2013

    Hello Matt, Thanks for sharing the best SEO tools with us. I think with these tools in place, It’s not going to be a problem to make my blog search engine friendly. Thanks again.

  51. 10.29.2013

    just cope your tools to my blog with your [aff]link remained.
    Hope you don’t mind or I’ll keep it private. 😉

    • October 29th, 2013 at 12:22 pm

      No worrys although I bet your readers would like to know what you use rather than me :)

  52. 11.11.2013

    Which one is the best tool and do you know which one works with foreign languages for instance greek? Thank you

  53. 11.22.2013

    This is a great list of free/trial based SEO tools. Thanks so much!

  54. 12.2.2013

    Hi Matthew Woodward,
    I love this post. Thanks for your writing. I am a blogger and I always want to have good traffic for my blog. After reading your writing today, I realize that I will have to change some points for my blog in order not to create an attractive niche. I hope that after I created my onw niche, more readers will join it.

  55. 12.6.2013

    Hey Matthew, great list here! I have a very noobish question that i’m hoping you might answer. I’m in the very early planning stage to starting out in IM and i’m wondering where these tools should be installed. If i’m using a hosting company, can i install the tools directly to that server and work off of it via remote desktop?

    • December 8th, 2013 at 3:07 pm

      You can use a windows based VPS which you remote into or just your local windows machine

  56. 12.17.2013

    I saw you did not mention Magic Submitter may I ask why?

    • December 17th, 2013 at 10:26 am

      I tried to use it for a while, one of the worst pieces of software I have ever used =\

      • December 17th, 2013 at 11:38 am

        I am using the $5 trial as of now and I agree with you Mat.

  57. 12.27.2013

    Very nice collection. I’ll be using them right away. Many thanks!

  58. 1.2.2014

    Hi Matthew

    I love your blog and have watched and watched and …. all the videos . (its driving my wife crazy lol) and now I’m in information overload. I probably suffer from analysis paralysis. I’m confused and keep jumping from one thing to another without actually accomplishing anything concrete. So I thought I would ask here Do you need all the tools in this list? or could you give me a list of what I need in my toolbox for maximum results. Thanks in advance


  59. 1.5.2014

    Thanks a lot, now i can focus on what i really need to get into.

  60. 1.8.2014

    Great selection of sites Matthew. Working my way through the list.

    Just out of interest do you know why the demo version of kontent machine is no longer available as i’m at that point in the tiered link building tutorial

    Do you have any suggestions for alternatives?


    • January 10th, 2014 at 12:10 pm


      They pulled it since sorry – you can buy it and refund if you dont like it though.

  61. mindlesswizard

    Between what is the social plugin you are using here ?

  62. 2.9.2014

    Hi, thank you a for this list.
    I’m using SpyGlass too and the free version is pretty good.

  63. 2.11.2014

    So this is your definition of free? Most of these aren’t free at all – just free trials. I’m really surprised no one else took you to task on this. In fact, there are a lot of very good and genuinely free tools out there and almost none of them are mentioned here.

    • February 13th, 2014 at 9:19 am

      Did you see the big section about how to squeeze as much as possible out of free trials?

      Eg. if you have an onsite penalty, take the Moz trial to crawl your site and help find the problem. There is no comparable free tool for that. Thats a premium solution 100% free of charge.

  64. 2.13.2014

    i wish to know more about SENuke XCR?

    anyone using here?

  65. 3.4.2014

    Your website is treasure for me. Personally big fan of your SEO Tools review. Thanks for bringing these tools for us.

    I have a little query please suggest me SEO tool that full fill my demand.
    I want a SEO tools that tell me which niche is popular in which country. For example i put query in SEO tool “Call of Duty” then SEO tool tell me in which country this game is famous most according to descending order and how many monthly searches for particular game. Right now i use Google Trend.
    I want build some gaming review site and want to target some major country like AU, UK, FR, US so i want to know before writing article on games that if this game is famous in this country. How many local searched per month.

  66. 3.8.2014

    Hey Matt,
    You may be interested to know that your SEOmoz affiliate link appears to be broken. It was for me at any rate. Just a heads up. Keep up the great work man!

  67. 3.19.2014

    Hey Matthew,

    I’ve only recently starting following you – this is a really awesome list you have put together. Would you say these are for churn and burn sites only, or when used carefully, can they be utilized for a long term SEO campaign?

    • March 20th, 2014 at 7:43 am

      Depends on which tool, how you use it and the goals of your campaign.

  68. 3.26.2014

    Thank you for providing me the great free tool. The current trend of visitors to the website is Marketing online indispensable.

  69. 3.26.2014

    Hi Matthew,

    All the tools you have mention are great, I am already using many of them, they are great. Thank you for sharing these interesting tools with us.

  70. 3.26.2014

    When I read good article I like to make sure I thank the writer, so thank you. Your article is well-written (of course) and just what I like to read. Thanks for sharing such a nice list of free tools.

  71. 4.13.2014

    you are a great way to seo

    I will implement the link building software “nohand no seo”
    better “no no hand seo” or “demon Bokmarking”

    What services are there to index backlinks quickly

  72. Tausif

    You missed this free plagiarism checker

    • May 9th, 2014 at 4:23 pm

      Nice tip thanks

      • May 9th, 2014 at 6:49 pm

        One question Matt. Is it a good idea to post a article to multiple directories or just add unique articles ?

        • May 9th, 2014 at 10:28 pm

          There is nothing wrong with syndication just be picky about where it is syndicated to

  73. 6.25.2014

    Thanks for these information.

    Whenever I need new software I read again your blog :)

  74. 7.8.2014

    Killer Post Matt! Deliver us a completely free tools list someday! 😀

    • July 8th, 2014 at 10:01 pm

      Some of the tools are but for the most part to get the most bang for buck you can live off trials and get all the premium stuff for free to kick start things.

  75. 7.8.2014

    driprevolution got a lot of negative reviews on BHW.
    what is your recently experience?

    • July 8th, 2014 at 10:00 pm

      I haven’t had any problems with them at the moment, couple of glitches with the initial campaign setup but that was quickly sorted!

  76. 7.9.2014

    It’s a shame with WPRobot. There are alot of addons you have to buy to make the plugin functional.

    For example: article builder account, big content search account etc.

    Thanks for the post though

  77. Andy

    Your RankCracker work well and enough, I think so :)

  78. 7.9.2014

    thanks for sharing the tools matt, i got a few questions hope you don’t mind answering it.
    1)how come you don’t recommend Ultimate demon? is it because it does not come with a free trial?
    2)Do you have any plan to make a case study in regarding perhaps ranking a website?

    Sorry i didnt ask in the forum as it seems you don’t frequent there..


  79. John

    I dont see ultimate demon listed??

  80. 7.9.2014

    Can you include mine SEOSpyder? There is forever free version limited with number of crawled URLs.

    Bad news – only for Macs.

  81. KHer0

    Cuterank is an amazing program to add. I have no relation with it but I use it to track my website ranking. It’s free version allows you to track all the KW’s for one website

  82. Harga Hp Android

    Now I know about the Best Free SEO Tool internet marketing software. thanks for the information very useful for me

  83. 8.6.2014

    hey bro i have a credit card so some of the tools u r saying need it to even offer me trial so can u make a list of tools that can help me out totally free in link building and other things. Please man help me out .
    I expect u would understand my condition as adsense is also not active on my website so have no income source . if u can tell me any other meathod for ads and income .
    please bro help me out. littrely begging the greatest genious on internet about these things

    • August 12th, 2014 at 8:34 pm


      Yes because they automatically bill you at the end of the trial if you don’t cancel. Just setup a calendar reminder sorted :)

  84. 8.28.2014

    Hey Matt thanks for this little resource page. There are so many tools out there for ranking & back links, the main thing is finding one that is accurate!

    • August 29th, 2014 at 1:47 am

      I don’t believe there is 1 single tool you can use to find backlinks accurately

  85. 9.6.2014

    Hi Matt. Greatings from a French speaking marketer.

    First time on your and I’m hooked. So many great infos about SEO. Thanks for this list of tools.

    Keyword Researcher is a tool I knew existed and stumbled upon months ago but I completly lost track of it and could not remember nor its URL nor how it’s names.

    Wanted to find it back and today I’m glad to finally get my hand on it again thanks to your post. Grateful.

    Now, you may have missed “Keyword Canine”.
    What I like best with them is their color coded selection of easy to rank keywords. Keywords are completely algorythmically analysed and color coded as RED (difficult), YELLOW (intermediate) and GREEN (Easy) to rank for.

    And it also has competition analysis. It’s really that good in my opinion. And it’s made by noone else than Mr Jonathan Leger :)

    It’s $7 3 days trial, then $47 per month.

    Wow! There’s a lot to read here on your blog. I’m back at it again. Thanks again for all the great info and for making me find back Keyword researcher again. I’m so glad for that.

    By the way, what about a review of how you use Keyword Researcher? And do you use it often?

    • September 7th, 2014 at 9:57 pm


      Thanks for the suggestion but this is for free tools!

  86. lova


    Nice list as I said yesterday. (I see no trace of my long comment I did yesterday. It’s bizarre).

    I said an addition to this list would be keyword Canine, made by jonathan leger.
    Easy color based keyword selection (green= easy, yellow= intermediate, red= Hard don’t pursue).

    That’s it. Let’s see if this comment is going through this time.

    Thanks for this list again, especially for keyword researcher. Google autofill queries scraping is golden.

    • September 7th, 2014 at 9:54 pm


      Comments must be approved first!

      Is it a free tool?

  87. 9.29.2014

    Hello Matt,

    Quick question, is WP Robot good for a regular blog? Won’t the blog be penalized by google because of duplicate content?


    • September 30th, 2014 at 1:59 pm

      You can use WPEngine to create auto blogs no problems

  88. 10.29.2014

    Thanks for your writing.
    I have tried Drip Revolution and it is much better than the rest, I can see the positive reaction having the social signals spread over a period of time, this is a fantastic idea and I would recommend it to everyone!

  89. 11.10.2014


    Thanks very much :)

    In terms of what other programs well, it depends on the goals of your business and what you are trying to achieve with your current strategy.

    • November 10th, 2014 at 6:17 pm

      Hi Matthew,

      Thanks for the response! That’s a difficult question as it varies from website to website. But we have always combined SEO, Social Media, traditional link building and Google Ads with success in smaller markets such as the Caribbean. It’s been a bit ‘intuitive’ having done it many years to be honest. But we also have some larger websites in Europe with many pages and keywords and it’s becoming difficult keep up hence buying SEO PowerSuite. Also some of those websites don’t want to have any links on their website as they are ngo’s or large companies so we’re thinking of expanding our strategy. Therefore any techniques and programs to buy (through your website) you think would suit a step up even if it’s spinning articles, tiered link building, private blogs or anything would be much appreciated. Also if your answer is – it’s up to you – surf my site then no worries!

      Thanks again mate,
      Blue Oceans

  90. 11.13.2014

    Well this list is too long. Would please tell me the best tools out of the ones you mentioned above Matthew?

    Thanks & Regards,
    Sahil Arora

  91. 12.9.2014

    Hello Matthew,
    Congratulation for this great collection of tools!

    We’ve just published a free Citation Discovery tool on

    Will love to hear your feedback on it,


  92. 12.13.2014

    Hi Matthew

    I noticed while searching for the term internet marketing software, you are currently on page 1 of Google ….

  93. 12.16.2014

    I like All in one seo tool. Not Free but worth the cost, imo.

  94. 12.17.2014

    Thanks for this great post and tools list, i like your blog because you never hide anything to your readers like other bloggers do.

  95. 1.24.2015

    Have you tried ?
    Its a great free rank tracking tool – surprised its not on the list

    • January 25th, 2015 at 4:55 pm

      Not played with it personally – thanks for the extra suggestion!

  96. 2.5.2015

    Does Rank Cracker still work? Ive tried it a few times and it doesn’t seem to do much.


    • February 5th, 2015 at 3:51 pm

      Yeah I use it on Friday – what problems are you having?

      • Jude
        February 10th, 2015 at 8:39 pm

        Sorry! Its working fine now. Great tool. Thanks!

  97. 2.8.2015

    Hi Matt,

    I have a quick question for you: What tool do you use to cloak the affiliate links you add on this website?

    Thanks and keep it up with the great tips & trick you provide here!


  98. 2.11.2015

    Thanks for compiling the list! Love your site, please do not change a thing

    • February 11th, 2015 at 9:49 am

      Actually I will be making some serious changes in the next 2-3 months but they are for the best I promise :)

  99. Marla

    I love what you’re doing. I am actually overwhelmed by it all. I am a bit of a novice and want to drive people to my business using Facebook and my web site- oh where to start!!!!!

  100. 2.20.2015

    Nice Post! Very Helpful SEO Tools.
    Thanks A Lot Matthew

  101. 3.4.2015

    hello mattew,
    i must say i always value and enjoy all your post. keep it up. please do you have any video tutorial for widening website width bcos am having problem with myteamshop theme that you are using on your site, my images are overflowing to my widget area.
    please check it out

  102. 3.12.2015

    Awesome tool set . Lot of tools now i am using for my own blog.

    Thank for sharing!!!

  103. boogie

    thanks for sharing.. but i like tool moz pro by
    this tool very powerfull spy backlink and analyze site..
    good information

  104. Tangki Fiber

    very usefull, thank for sharing and link

  105. avi


    You forgot a great too that I use

    Thank you this is amazing list

  106. Wandering Carol


  107. Buy Nice Things

    As an SEO and internet marketing noob, this is the perfect list. I will inspect it in depth and squeeze all the value from the resources you have so kindly shared here. In time I hope to invest in all the tools you recommend in your video tutorials both paid and free but we all have to start someplace and being resourceful is essential.

  108. jonh

    I suggest more seo tool to check seo onpage of any webpage very easy is

  109. 5.12.2015

    I was using Pingdom to test loading speed but found its not really that reliable. GMetrix looks like a great tool so I’m glad I found your article.

    • May 13th, 2015 at 4:08 am

      Yes I use a combination of tools to get a better view of things

  110. Jon

    Nice List . Good work Matt :-)

    Any Ideas about any softwares/plugins for creating Images for wordpress blogs . Like the ones you used here
    looks very professional .

  111. Mark

    Thanks for sharing the most useful tools …. however i prefer moz as a professional. This tool terribly powerful to spy backlink and analyze website..

    • June 4th, 2015 at 2:20 pm

      Yes but has the smallest database when compared to Ahrefs and Majestic

  112. 7.2.2015

    I am interested to use this free seo tools but also little confused after see long list of seo tools and still thinking which one use or not

  113. taifur


    i am honest and hard seo worker . can i help me for blogging ?

  114. venkat

    Hi Matthew,

    You are Rocking .

    Thanks very much

  115. Lenny Rowell

    Could you use the autoblogger to keep content updated on your PBN sites?

    • August 7th, 2015 at 7:24 am

      Yes if you wish – personally I don’t add content to my PBN sites once built

      • August 7th, 2015 at 7:52 am

        How can you link out to your sites if you do not have relevant content? Are you saying you put up let’s say 30 articles one time and link out to your sites, then once you have linked out using each article you move on to the next PBN site?

        • August 10th, 2015 at 12:53 pm

          Yup, but I only like to my money site once from each PBN domain

  116. brian

    Hi matt found this tool pretty useful curious of your opinion.Here is my set of tools that i the use internet business promoter,Inspyder Backlink Monitor,long tail pro and buzz your blog keep up the work.

  117. 8.21.2015

    That’s a great detailed listing, will certainly try some of the suggestions.

  118. Sagor Ahamed

    Wonderfull post like it

  119. Source Cars

    Thank Brow

  120. 9.1.2015

    masterpieces !!!!

  121. Kumar Vivek

    Great Content ! I have never seen Free SEO Tools that are working so great. I thought there are no Free Tools like Rank Cracker. But Thanks to this site

  122. 9.10.2015

    Love your posts and your style Matthew.

  123. 9.12.2015

    This is a great list of SEO tools. In particular, I’m a big fan of Google Analytics and Moz.

    I actually just compiled a really thorough guide of SEO Tools of my own. I think you might find some of the ones not mentioned here useful.

    Thanks for the great stuff and a lot of it! :-)

  124. 9.17.2015

    Matthew, thanks for a very useful article.

    I have been using Drip Revolution for over six months now and it works quite well. I don”t have much experience with SEO tools, but from those few I have used, Drip Revolution seems to be the one that does the job!

  125. Awesome Matthew…Really a Great set of info.
    Love your content locking idea, thats just brilliant!

  126. 10.14.2015

    Killer List !! awesome But most of the bloggers use ahrefs and open link profiler

    those are suggestable ?

    Thanks in Advance

  127. Laks

    Though i am bit late to see this post..All much needed things at one place really great to see this..thanks Mathew..:-)

    With content machines/generators/spinners there will be threat to original content writers because with the same content users are able produce no.of articles by simply changing the wording and terminology. Am I right Mathew..??

    • October 19th, 2015 at 10:05 am

      Yes but you will never get to the quality of flow of a true word smith

  128. Neven

    Hi Matthew,
    Thank you for this nice post.

  129. 10.27.2015

    hello Matthew,
    got such a great knowledge by you post friend, i very much like keyword research {long tail pro} and on the site page website Auditor i like most…..
    you just provide awesome tools which gives lot of benefits……..
    Thanks friends

  130. 11.10.2015

    Hi Matthew,

    I like your blog very much. Can you list the best content spinning tools which are available in the market.

  131. 11.18.2015


    Thanks for a killer list of information.

    Are there any tools your recommend that will send me alerts for keywords or email addresses across all search engines please.

    Both free, and trials please ?

    Anything you can think of would be really appreciated.


  132. wikilink

    My company invested a lot of money for SEO campaign since we started and now we’re thinking of alternative that won’t cost us a big sum. Thanks for the tips! That helps my company a lot!

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