The Best Of Internet Marketing September 2014

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This is the 22nd post in the series which shares all of my favourite internet marketing posts from the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

The Best Posts Of September 2014

There has been some great content this month along with a significant change of how Google displays the search results.

You will learn how Google’s content quality algorithm works, how to form a content marketing plan, how to get started with visual content marketing along with case studies looking at viral marketing & growing your email list!

Let’s get stuck in!

SEO & Link Building

Let’s start off with the big news this month that Google has dropped authorship photos from search results. I guess it was lowering the click through rate of Adwords ads too much and the authorship alogrithm is still active behind the scenes.

I also saw a post about private blog network deindexation but they made a number of rookie mistakes such as many sites on same IP, many sites linking to the same pool of money sites and whois information.

Private blog networks are still the most powerful way to rank anything when you have the right domains.

It’s also worth taking a look at this epic post about Google’s content quality algorithm.

Blogging & Content

If you are going to start a blog then make sure you avoid slow hosts.

It is important that you promote your content and this content marketing guide will help you out along with this awesome viral marketing case study.

You can also take advantage of these 9 blogging tools to help grow your blogs audience.

But remember the whole point of your blog should be to drive email subscribers using my email marketing tutorial.

If you need help coming up with content ideas or finding content to share on social media these tools will help you out.

Social Media

Coming up with status updates can be challenging but luckily this creative cheat sheet combined with this layout information will help you out if you are stuck.

You should always make sure your content is optimised for social media before you get started with visual content marketing.

Most blogs have 1 Facebook page – but what happens if you launch another?

Here are 3 great Facebook hacks you can start using right now but I bet you didn’t know you can hijack Facebook groups.

General Bits

If you want to start making money right now then this awesome guide will get you started in the next hour.

Combine that with Steve Jobs productivity tips and you will be on the path to success.

And last but not least watch this inspirational video a client showed me-

A lot of people think Arnold Schwarzenegger is just a muscle bound meat head but hearing his story and how he achieved success in so many different areas of life is truly inspirational.

49 Responses

  1. Afaha
    9.23.2014

    Thanks for Sharing Matthew.

    Do you have a tutorial on step-by step guide on how to create a squeeze page and upload to a website using any popular plugin you are familiar with. I’m new to internet marketing. I need this tutorial badly. This will go a long way in assisting people in similar predicament.

  2. 9.23.2014

    Thanks for all these tidbits Matthew. A lot of gems to dive into.

    Actually was just reading up on the PBN debacle on Spencer’s Niche Pursuit blog. Crazy times “as usual” for SEO.

    Going to dive into these Facebook posts first. Thanks for the updates.

    • September 23rd, 2014 at 4:45 pm

      Yeah Google likes to keep us busy :)

    • September 25th, 2014 at 3:06 am

      I agree Lee, Spencer’s post is compelling reading for anyone contemplating a PBN. It is a transparent writeup of what happened with the latest Google slap.

  3. Larry
    9.23.2014

    It seems, from what I’ve read, that one of the ways Google is finding these PBNs is by looking at expired domains. I know that RankHero supposedly used all the methods you indicated and still took a massive hit, but of course they had a large amount of links from each site linking to different niches, which would raise flags. I had a small PBN and lost about 25% of my sites. I used the methods you describe in your article and only linked out to one site.

    You’re having a good amount of success with basically white hat methods and my most successful sites are all natural. Is it still worth the money and effort to try to trick Google?

  4. 9.23.2014

    Thanks for sharing my post Matt! Your post has been live less than a couple of hours and you have already become one of my top 5 referrers! Unbelievable!!!!

    • September 24th, 2014 at 2:13 pm

      Really? Thats cool but I would love to know how the quality of the traffic stacks up against other sources such as time on site, bounce rate, pages per visit

      • September 24th, 2014 at 6:44 pm

        So at the time of writing this, you have referred me 289 visitors.

        Avg. session duration – 1.49
        Pages/session – 1.22
        Bounce rate – 86.51%

        All traffic
        Avg. session duration – 1.40
        Pages/session – 1.25
        Bounce rate – 82.10%

        Some very good figures in comparison. Bounce rate is high but my site is currently a blog with a single post so there is nowhere else really for people to go once they are on my site.

        The site only went live last Thursday so beyond the single post I don’t have anything else of value to offer my readers… yet! I’m already working on a big piece of analysis which I think may turn a few heads!

        Once again Matt, thanks for including me in this post. I’ve already bragged about it to everyone I work with! ;-)

        • September 25th, 2014 at 2:14 pm

          Hi Terence,

          Oooh not bad – looks like your at the start of a very successful blog sir :)

  5. Chris Greenhough
    9.23.2014

    Wow. I’ve yet to even set up my own PBN and already the idea is out of date (wink). Thanks for the great roundup Matthew. Think I had better get reading. You’ve been keeping me busy lately. Keep it coming.

    • September 24th, 2014 at 2:12 pm

      Hahaha history tells me if everyone starts saying how out of date something is and how much it doesnt work anymore, that it works really well when everyone is scared to use it.

  6. 9.23.2014

    Hi Matt,

    Arnold is one of my idols, and it’s not because I was a bodybuilder many years ago.

    The guy has accomplished so much in his life away from the stage. He was a millionaire BEFORE he even started winning trophies for bodybuilding, running prospering mail order and construction businesses. Few know this.

    He’s brilliant, goal-oriented, driven and just about immune from harsh criticism. He’ll process feedback for his growth but he’s a guy who never cared about people who told him he couldn’t do things.

    Multiple Mr. Olympia winner? Check. Highest grossing movie star of his day, and of just about all time? Check. Governor of California? Check.

    Any one accomplishment would be stunning, he achieved 3. The thing he stresses is to focus doing 1 thing as best as you can, at a time.

    He didn’t try to win Mr. O while being a movie star while running for gov of the largest politically active state. He devoted all of his creative energies to one task/purpose, and killed it, success wise.

    Internet marketers who are trying to be email/blogging/social media experts at once should take note. Do one thing incredibly well by devoting virtually all of your creative energies to this, and dip your feet into a few other channels.

    It’s why I rock it out with blog commenting; it’s my marketing strategy especial, and it’s why a New York Times Best Selling author endorsed each of my first 2 eBooks, one of which covered how to build an online empire through blog commenting.

    Thanks Matt, fab roundup!!

    Tweeting soon.

    Ryan

    • September 25th, 2014 at 2:17 pm

      Wow very sound advice there Ryan – that could easily become a full post!

      Let me know if you fancy guest posting :)

  7. 9.23.2014

    D*** rookies lol. Thanks for the mention, I guess. Keep up the good work, you’re serving the SEO community well!

    • September 24th, 2014 at 2:11 pm

      haha *rookie mistakes is different, it means you know better :P Although in reference to my comment above 1 thing your post didn’t cover that I think is absolutely critical is-

      Do you guys use any Google services to run/manage/maintain/communicate about the blog network?

  8. 9.23.2014

    Hey Matt,

    Great roundup over here.

    Will look into reading some of these recommendations.

    Thanks

  9. 9.23.2014

    Thanks so much for this post Matthew this is pure gold. I actually started following (not anymore) the Guys from nohat because I was interested in researching and implementing PBN and they made it sound like it was no longer a viable option. I am glad (may no be the right word) it was due to improper implementation, and not the fact of being a PBN.

    • September 24th, 2014 at 2:09 pm

      The guys from nohat are very good you should still follow them and they admitted their mistakes in the post although 1 thing they did leave out but I bet they do is use Googles services to communicate/manage the network with Gmail/Google docs or something like that.

  10. Charles Floate
    9.23.2014

    Thanks for the features Matt! 2 in a month is pretty good ^.^

    Also some extra reading for next month I thought you might like:
    http://blackhat.community/blog/black-hat-seo-case-study/
    http://www.jacobking.com/make-money-hat-seo
    http://godofseo.ca/research/pbns-deindexed/
    http://www.viperchill.com/seo-stock-market/

    Enjoy! :) Thanks again.

  11. 9.24.2014

    Awesome IM tips and articles.
    And yes, Arnold Schwarzenegger is an awesome guy. I shared a cover story with him in 2013, but he doesn’t know that. :D

  12. Loveleen Joao
    9.24.2014

    all-in-one post. Thanks Matt… and definitely one to be bookmarked!

  13. 9.24.2014

    I’m sorry Matt, normally I love your blog posts this link was just a rubbish read.

    http://www.lifestyleultimatum.com/make-money-now/

    I hope that either :
    A) You didn’t read the article before recommending it or;
    B) It is you testing how successful a poorly spun article can be or;
    C) Someone paid for the link placement.

    A poorly worded article that is rife with grammatical errors explaining how to make money out of writing for a living? No part of that makes sense.

    Looking forward to your future articles but please, leave the c*** bits out.

    • October 14th, 2014 at 10:43 pm

      Although its not the perfect grammar, the meat of what is taught is very good

  14. 9.25.2014

    Thanks for the link to WpEngine vs SiteGround Matthew. It is good timing as I am currently reviewing the speeds of different hosts I am using. Really enjoyed reading how they did their speed testing.

  15. 9.26.2014

    Hey Matt,

    Do you think social signals play a role in search ranking? I always thought they were extremely important facts, but then I came across Matt’s statements about the Google algorithm not using them as a factor. He said correlation != causation.

    Are we to believe him? I’ve spent hours raking in social signals, thinking they would help my rankings… :(

    • September 26th, 2014 at 2:11 pm

      *Matt Cutt’s statements.

      I’m never going to get used to you two having the same name!

    • September 29th, 2014 at 4:25 pm

      I use them consistently across all of my SEO efforts

    • October 7th, 2014 at 12:54 pm

      It is estimated that social media signals contribute to 10% of your ranking result. We have certainly seen improvement across many accounts when social media signals result in searchers interacting with your website.

      In my opinion, depending on the sector, social media can be very influential to your business. For example, weight loss businesses work very well on social media, sharing the latest fitness regimes and what not to eat information. They also work well when using the advertising options available to you.

      Some business to business applications don’t work as successfully, but our recommendation is to at least have a Google plus and places account so you can gain the benefit of the Google places ranking position.

      • October 14th, 2014 at 10:30 pm

        What is that 10% claim based on?

        • October 15th, 2014 at 11:54 am

          I am a member of the Moz Community and earlier this year there was a discussion forum about the extent that social media signals effected rankings. The general consensus from all parties was approximately 10% based on traffic, keyword and brand mentions.

          Rank Fishkin, known as the Wizard of Moz, suggested that 7.24% of social media mentions have an impact on website rankings. – http://moz.com/blog/weighting-the-clusters-of-ranking-factors-in-google-analytics-whiteboard-friday

          Discussions have continued throughout the year as algorithm updates have occurred and the general feeling is that although social media is not a direct ranking factor – if you share something across social media, and it is shared across other high authority sites, gaining you increased website traffic and increased quality links – then this is going to affect your rankings positively.

          This presentation from the Director of the Moz Community, Jennifer Lopez, explains the impact of social media on search results really well. http://www.slideshare.net/jennifersablelopez/social-medias-influence-on-search-going-beyond-rankings

          There are many articles out there that reiterate this theory, most of which state that google + is one of the most influential social media platforms, as Google can directly see what activity is being created around your brand.

          • October 15th, 2014 at 7:12 pm

            Hi,

            But what DATA is it based on? I’m not interested in ‘thoughts’ or ‘consensus’ or Rands ‘suggestions’

            Rand also suggested negative SEO is impossible

          • October 16th, 2014 at 9:36 am

            Hi,

            You are quite right, none of these opinions are based on validated data. Many participants within the Moz community do conduct their own data tests but don’t usually share the detailed data.

            Good to see however that we all agree social media activity is advisable.

          • October 17th, 2014 at 2:56 pm

            Ahhh I see I was wondering if I had missed something over at Moz but yeah for sure social signals do have an impact and are part of my overall strategy for everything I want to rank.

  16. 10.1.2014

    Thanks Matthew – I enjoyed the Facebook hacks and the email list posts were also useful. I appreciate you taking the time to collate this!

  17. 10.4.2014

    Awesome post! I found a lot of those articles to be extremely helpful! I am always extremely appreciative whenever I can access a wealth of information from one single place.

    This will always be my go to site for SEO and IM related info!

    I was wondering if you could take a look at my blog http://blog.createlivingonline.com and let me know of any improvements I could make?

    As always thanks for what you do!

    • October 14th, 2014 at 10:39 pm

      Thanks Patrick!

      I think with your site you need to focus on theme/design/layout more than anything else

      • October 14th, 2014 at 10:57 pm

        Thanks Matthew! I really appreciate you getting back to me on that!

  18. 10.15.2014

    Well Matthew you are the best as you always teach me new things everytime …. thanks for all those referring sites that really helped me out in clearing out some of my doubts regarding the seo & backlinking & also about PBN but still there is a lot to learn !!!

    Thanks once again !!!

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