This is the 14th post in the series which shares all of my favourite internet marketing posts from the past month.
There is an awful lot of junk to sort through every month so here are the best bits according to me!
The Best Posts Of January 2014
The new year has certainly brought about a lot of drama in the SEO world already, and we aren’t even a full a month in yet!
One things is for sure, 2014 is going to be an interesting year!
SEO & Link Building
Matt Cutts announced that guest blogging is dead. This ‘news’ shouldn’t come as a surprise, it’s just Google following the same pattern they have always done.
There is no way for Google to detect guest blogging for links on an algorithmic level if it’s done right.
Just use your head a bit – this article for example, could you pick out the paid link even with a human review?
A very very basic look at a footprint Google could use is if 50% of your link profile is coming from sites that have “write for us” pages – then it’s likely they are all guest posts. Amongst a bunch of other low quality guest posts.
Remember you need to evolve or die to survive in 2014. Guest blogging is far from dead.
Rae Hoffman throws her hat in with a look at Google SEO propaganda which I whole heartedly agree with. They just go through the same process over and over.
While we are on that subject you might want to familiarise yourself with Googles algorithm history.
I’m not fully sold on it yet but it would be an efficient way to take down link networks. Just in case I’m forcing people into non Google services for any future network/link manipulation type discussions.
Jason Acidre always puts out great content and this top 10 is no exception!
One of the other revelations Matt Cutt’s has made is that Google does not use social signals to rank websites.
My own testing tells me that is 100% false. I have a specific strategy I’m using over and over at the moment to rank pages with just social signals and nothing else.
I think the reason Matt has called it out is because even though social signals are in essence a real person voting for the creditability of a website (like a link is a ‘vote’ in its most basic form), social signals are easy to game.
That makes it much harder for Google to determine a real social signal from a fake one. It would be much better if they owned a social network where they did have control over all the data.
You know, like forcing anyone with a Google account (most people) into a Google+ profile.
On top of that Matt is also very specific about Facebook & Twitter based social signals, but eludes any comment about Google+ or other social networks.
A bit of a rant but this is just Google Propaganda 101 and doesn’t change the fact that social signals are very very effective at the moment.
Oh and Matt Cutts previously told us that they do use social signals. That was before everyone was exploiting them though.
Moz also went all out by releasing their beginners guide to social media further distancing themselves from traditional SEO and closer to social media.
Internet & Blogging
ICANN confirmed the first new 100 domain extensions. The land grab begins soon!
One of the more out of the box posts this month was scraping community’s for outreach!
And last but least, did you know that you can use WordPress to publish a book?