The Best Of Internet Marketing January 2014


This is the 14th post in the series which shares all of my favourite internet marketing posts from the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

The Best Posts Of January 2014

The new year has certainly brought about a lot of drama in the SEO world already, and we aren’t even a full a month in yet!

One things is for sure, 2014 is going to be an interesting year!

SEO & Link Building

Matt Cutts announced that guest blogging is dead. This ‘news’ shouldn’t come as a surprise, it’s just Google following the same pattern they have always done.

There is no way for Google to detect guest blogging for links on an algorithmic level if it’s done right.

Just use your head a bit – this article for example, could you pick out the paid link even with a human review?

A very very basic look at a footprint Google could use is if 50% of your link profile is coming from sites that have “write for us” pages – then it’s likely they are all guest posts. Amongst a bunch of other low quality guest posts.

Remember you need to evolve or die to survive in 2014. Guest blogging is far from dead.

Rae Hoffman throws her hat in with a look at Google SEO propaganda which I whole heartedly agree with. They just go through the same process over and over.

While we are on that subject you might want to familiarise yourself with Googles algorithm history.

Baiting Matt Cutt’s never ends well but it has led to the interesting revelation that the webspam team actively monitors Gmail to take down link schemes.

I’m not fully sold on it yet but it would be an efficient way to take down link networks. Just in case I’m forcing people into non Google services for any future network/link manipulation type discussions.

With that in mind you can fight back with a bunch of sneaky link building tactics or by taking broken link building to the next level.

If you’re hungry for even more links then here are 21 more to keep you busy but really Google are forcing you to build your own network.

Jason Acidre always puts out great content and this top 10 is no exception!

Social Media

One of the other revelations Matt Cutt’s has made is that Google does not use social signals to rank websites.

My own testing tells me that is 100% false. I have a specific strategy I’m using over and over at the moment to rank pages with just social signals and nothing else.

I think the reason Matt has called it out is because even though social signals are in essence a real person voting for the creditability of a website (like a link is a ‘vote’ in its most basic form), social signals are easy to game.

With links Google can go out and spider a lot of additional data about a backlink, the quality of it, the anchor text etc etc. With social signals all they can see are things like this or this.

That makes it much harder for Google to determine a real social signal from a fake one. It would be much better if they owned a social network where they did have control over all the data.

You know, like forcing anyone with a Google account (most people) into a Google+ profile.

On top of that Matt is also very specific about Facebook & Twitter based social signals, but eludes any comment about Google+ or other social networks.

A bit of a rant but this is just Google Propaganda 101 and doesn’t change the fact that social signals are very very effective at the moment.

Oh and Matt Cutts previously told us that they do use social signals. That was before everyone was exploiting them though.

Moz also went all out by releasing their beginners guide to social media further distancing themselves from traditional SEO and closer to social media.

Internet & Blogging

Not only can you control peoples actions with the dopamine mechanism of action with the internet you can also control their eyes!

ICANN confirmed the first new 100 domain extensions. The land grab begins soon!

Google Alerts got a new update that you should take advantage of.

One of the more out of the box posts this month was scraping community’s for outreach!


A few people have asked me how I create the table of contents at the start of posts like this one. I do it manually but you could also use this plugin.

And last but least, did you know that you can use WordPress to publish a book?

38 Responses

  1. 1.28.2014

    What’s your thoughts on tiered link building. Is it still effective?

  2. 1.28.2014

    Doh! I must be due to feature in your round up one of these months!! :-p …. Some cracking material again Matt, I’ve already read most of them and there is some top info!

  3. 1.28.2014

    Great stuff, Matt. Thanks.

    I’m curious about your take on Google monitoring people, or SEOs in particular. Has that ever been a concern for you, since you’re highly visible?

    It’s only a matter of time before Google is buying data straight from the NSA. Then the interweb panopticon will be complete. Remember, you heard it here first.

    • January 28th, 2014 at 4:48 pm


      I’m careful not to leave footprints in general

  4. 1.28.2014

    Matt, I hate you! Really, man, every time I try to focus on one thing you come up with a superb blog post like this with so much to read and so little time. Looks like I’ll never finish my tasks. Stop writing and linking such top notch stuff and provide more c*** (like all the others do)….

    • January 28th, 2014 at 11:12 pm

      Haha just read during down time, waiting for the kettle to boil, waking up in morning, just before bed etc etc

  5. 1.28.2014

    Hi Matthew,

    Thanks for this great post its really sad that Google won’t respect guest blogging I feel that their are people who provide great insight in their niche.

    I do feel that social media is a key area that people should master. But with everything it takes time, so Matthew thanks again and have a nice day.


  6. 1.28.2014

    I’m glad you included Glen’s recent post. What a fantastic read! I feel much more positive about being a fairly newer SEO now.

    • January 28th, 2014 at 11:11 pm

      Well we never stop learning no matter how good you are :)

  7. Nice round up, Matt. Although, I already read Glen and Ray’s posts. SEO is really going to be interesting in 2014. I will be looking forward to learn new things from you this year.
    And what are your views on Glen’s Blog Network Tip? Are you going to work on Blog Network in 2014 or just stick to tiered link building?
    Thanks and Regards.

    • January 28th, 2014 at 11:10 pm


      Yeah I’ll have you covered don’t worry.

      I’ve been building out networks for a long time, part 1 of the tiered link series hinted at it and part 6 covered it.

  8. Labinator

    Hi Matt!

    This month is amazing and i think it is the first month where the stuff that we read are almost the same. I kinda read the same articles you mentioned above by the same people this month. Specially when it comes to the Link Building section. Our IM world might be smaller than what we think it is.

    Overall, your articles this month were exceptionally good. I am talking about the articles that you published on here of course not the resources that you listed above.

    I’ll be tuned for your updates!

    – Roland

    • January 28th, 2014 at 4:48 pm


      Well there is only a handful of really good content each month :)

  9. 1.29.2014

    hi Mat, i’m new to your blog but im impressed. great information’s!

    a question for you

    how do you create the element that you have a t the beginning with the DOWNLOAD A PRINTABLE PDF OF THIS POST?

  10. 1.29.2014

    Hi Matt, been following your sites for last few weeks.. Thanks for your useful post.. I’m such a nuwbie in IM world and now learning more and more.. Your articles are very helpful for me.. Any suggestion where should I start? Would be great if gimme answers.. Cheers mate, keep up the good work!

  11. 1.29.2014

    Hey Matt!

    I’ve read that article from G** of SEO before and I was looking for Gmail substitute, can you recommend something? (but with simple and nice looking interface and something that is fast, please not Yahoo lol)


  12. Charles Floate

    2 Features this month? Aren’t I a lucky boy haha!

    Thanks Matt :) This month I’ve been really trying to push as much content as possible, my traffic has been fantastic because of it as well!

    • January 30th, 2014 at 11:16 am

      Nothing to do with luck, all on your skillzz sir :)

  13. 1.29.2014

    Great stuff! I visit your site every day these days, just like in the old days when I used to visit Warrior Forum before I knew where else to go haha. Anyways I am a SEO Specialist working for a local company, and they are asking me to try to rank websites with only several pages of content. Specifically, they have a website with five pages of indexed content where they want to rank on page 1 for the main keyword. I’ve done a thorough analysis of the competitors, and they all have over 300 pages of indexed content. Do you believe the number of indexed pages makes a difference when it comes to ranking for SEO in Google? Personally I think it does.

    • January 30th, 2014 at 11:11 am

      Well let’s hope there doesn’t become a day where this blog is where you used to go :P

      Thats a very very top level look at thing, but with what you have told me I would spend more time on the site.

  14. Andy Stewart

    hi matthew, I think you right. Google still using social signal to rank a website. I thinks matt cutt says that because blackhat might exploit this technic.

  15. 1.30.2014

    Hey Matt,love your link roundup for the month of January. Crazy thing is almost a quarter of the posts you mentioned I read myself. Thanks for bringing tons of value to the community. Have a good one.

  16. Shane

    Hey Matthew,
    Sent you an email but didn’t get a reply so I’m trying my luck here.

    You are known to be an advocator of social signals for seo,
    What signals exactly do you recommend having and how to make them count for our seo efforts?

    You say you tested it and ranked solely by using social signals, can you give us some info on that?
    If you could do a breakdown post of what’s working and what not it would surely be a good one.

    I’m really curious about this issue and I have question like:

    1) what are the best signals (facebook likes or facebook shares or twitter tweets/retweets etc…)?
    2) how to get them?
    3) dripped/blast?

    All of these are question I’m sure you’re capable of answering…

    • February 3rd, 2014 at 10:09 am


      I won’t be revealing my social strategy for the foreseeable future.

      You just need a good mix of social signals, don’t over think it past that.

  17. 2.2.2014

    Hi math,

    Can you tell me learning path that I must learn to make my website ranked at google ?

    I really appreciate your help.


  18. dgerryd

    Plenty of good info in your roundup for january should keep me busy soaking it in cheers Matt :). Can I ask you what IM books or general marketing books you would consider/recommend a good read as I have to admit links links links have blinded me from any real progress.?

    • February 7th, 2014 at 11:13 am

      First of all read Think & Grow Rich (napoleon hill) then have a look at any of gary veynerchuks books

  19. yan

    Hey mat
    love your blog

    A question since I value your opinion

    What’s the best video player for internet marketing

    I need something with no navigation

    Just play button and pause
    and maybe a way to have a cta button in video


    If any reader has suggestion feel free please

    • February 8th, 2014 at 9:46 am

      I would have said leadplayer but you can’t buy it anymore so now I guess simple video pro

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