The Best Of Internet Marketing December 2013


This is the 13th post in the series which shares all of my favourite internet marketing posts from the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

The Best Posts Of December 2013

With Xmas right around the corner I thought I would compile a short reading list to help you evade the annual family arguments ^^

There have been a lot of changes in the SEO world and Matt Cutt’s answers an age old question.

SEO & Link Building

In reference to my post about SEO in 2014 I wanted to share what can happen when you solely rely on Google.

They’ve also made a bunch more changes to the SERP designs devaluing the #1 position even more! These 99 zingers might help you rethink things!

Google are certainly turning the volume up with knowledge graph so it’s a good job you can easily hack it.

Matt Cutt’s says that 25-30% of the web is duplicate content but that’s is fine, duplicate content is normal and is not spam.

That mirrors my own testing which backfired when I tried to debunk the age old myth with a case study for you last year.

We have seen some great link building posts this month with some ranking case studies to boot!

There are 9 easy ways to build links or go all out with an 8 step plan to get links from major news/media outlets.

But let’s not forget just how crazy the last year of link building was!

I know a lot of you e-commerce guys struggle with SEO so this post might provide a bit of inspiration!

Last but not least was this awesome post which deals with lot of SEO rumours with a healthy serving of data!

Social Media

By far the best of social media this month was brought to us by Virante’s AuthorRank tool which gives us a fantastic glimpse into the possible future. I’m coming in at 6.64 right now!

A lot of people claim that Google+ is a ghost town but did you know how useful it is to generate traffic?

If you struggle with that you might want to turn your hand to the cocktail world of social, social media mixology.

If all else fails you can just spy on your competitors or simply keep hitting the share button over and over.

Blogging & Content

Take a look at how WPBeginner grew their blog empire step by step. Would love to see them do a full blown feature like this though.

Here are 47 different ways to monetise your blog including some tips from me! One thing Matt missed though, was bribery (this happens all the time).

Have you ever wondered if it’s better to just create shorter posts? It’s much less effort than longer posts!

Perhaps it’s time to treat each piece of content you create as a long term business asset.

Merry Christmas!

As this will be the last post before Christmas I would like to wish you all a very Happy Christmas!

I was planning on winding down to take some time off during the festive period.

But the worst thing about the internet is they don’t turn it off at Christmas, or ever.

So if I’m a bit slow with responding over the next week – it’s because I’m very drunk and/or hungover.


38 Responses

  1. 12.24.2013

    Another awesome round up Matthew. I really like the monthly summary post, it’s a format I shall be shamelessly stealing from you fit 2014!

    Have a great Xmas and new year buddy, enjoy some family time!

  2. 12.24.2013

    Thank you for featuring my post Matthew – and happy holidays!

  3. 12.24.2013


    Did you list the best software tools you used for 2013 and why? You have a bunch of tools that you recommended but I would like to know the ones that help you the most


  4. 12.24.2013

    Yet another great round up, Matt.
    What happened to the content syndication/guest posting experiment? Still working on it?

    • December 26th, 2013 at 1:14 pm

      Nahh I gave up on it, had to change peoples perceptions before I could get the data to change peoples perceptions.

  5. 12.24.2013

    Thanks for the round up.

    Stay safe, and remember that nothing prevents a hangover better than greasy food and lots of water! Merry Christmas!!!

  6. 12.24.2013

    Thank you, it’s been a tough year for my business and I had to get rid of me seo guy who had done an amazing job for 3 years but then after may I nearly Lost the business as a result of the massive drop in our rankings. From a business owners perspective, it makes sence show care and attention and passion to your business online and the rest will follow, buying billions of links doesn’t equal passion. Really appreciate your posts it’s been an eye opener.


    • December 26th, 2013 at 1:12 pm

      You sacked the SEO for your poor business decision to rely on Google?

  7. 12.24.2013

    I like “best of” posts like this and have already read 5 of them. Keep producing the great content and thank you for sharing it with us.

  8. 12.24.2013

    One of my site is on auto pilot that is fetching content

    its all duplicate

    if duplicate is not the issue my 2000+ post should be getting me some sort of traffic

    so far zero lol

    • December 26th, 2013 at 1:11 pm

      I think you need to watch the video to understand it better :)

  9. Roland

    I was reading your story with the owner of LionBlogger and how you tried to publish a guest post that is already published on other websites.

    In my opinion, a great article will help increasing the engagement at the hosting website and that by itself is enough to accept your article and publish it. Their excuse is duplicate content which most of their posts if not all is duplicated in terms of ideas and does not bring anything new to the readers. I wonder sometimes how they get worried so much about duplicated content while their blogs are as useless as ever. (Have you checked the quality of articles on that website? i challenge you if you can find for me one useful article on it).

    I read SEO articles every day at many different websites and i “rarely” see original useful content that is not repeated one way or another.

    If it was not implied yet, i totally agree with your points on the topic and all your comments up there.

    All the Best Matt!

    • December 26th, 2013 at 1:13 pm


      Well thats what I was trying to prove but unfortunately it goes against the ‘grain’

  10. Bidhan

    Hey Matt,
    Merry Xmas :)
    Just read over this article – fantastic read!Great post Matt, thanks for sharing all your knowledge :D

  11. 12.26.2013

    Awesome round up Matthew! Thanks for including my post.

    Hope you’re enjoying the holidays :)

  12. 12.27.2013

    First time visitor here, so this round up is a great way to dig through the best posts.

    Love the social media posts :)

    Thanks for the write up Matthew!

  13. 12.27.2013

    Vote cast and more than happy to do so, your content is what I want, how I want. Just hope I can keep up with it!

  14. 12.27.2013

    Happy Holidays Matthew!

    Thanks for mentioning my post in your roundup. It was like an extra Christmas present :-)

  15. 12.28.2013

    Nice round up of 2013, learnt of a few new blogs I wish I’d known about sooner.

    Like thee Find My Blog Way, Social Media Examiner and Pro Blogger ones best.

    Some of my favourite posts this year which you haven’t mentioned have come from you, Pat Flynn, Brian Dean, Viper Chill in particular these ones…

    Can you tell I LOVE case study posts?

    So much so I did a round up of epic case studies post myself

    Would love to know what you think Matt. :)

    • December 30th, 2013 at 11:15 am

      That was just December 2013 – I publish a post like this every month :)

      Thanks for sharing your favourite posts :)

  16. 1.2.2014

    I’m here thanks to the suggestion from the Wealthy Web Writer emailed Member Update (Jan 1,14 – quoted below).

    ‘And what would the last Member Update of the year be without a “best of” link? Read “The Best of Internet Marketing”. Lots of great links.’

    Great post. You’ve got your *tish* together Matt.

    • January 2nd, 2014 at 12:47 pm

      Hahaha thanks, would you mind forwarding me that email?

  17. 1.9.2014

    Well I came here to find new tips :D but I found a great admin and members and a very good conversation :)

    Can anyone tell me more about Infographic’s value in online marketing…


  18. 1.13.2014

    Virante’s authour rank tool is just awesome..

    • January 13th, 2014 at 6:06 pm

      Good to see what could be possible in the near future!

  19. 1.18.2014

    This is best for past last is excellent for seo analysts.Thank you

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