A couple of months ago the team behind the Boston SEO conference reached out to me and asked if I would speak at their event.

It has over 1,400 members and is regularly held in the Microsoft Bing office in Cambridge, MA.

I hadn’t spoke at an SEO conference like this before so the pressure was on!

Watch The Recording From The Boston SEO Conference

You’ll even get to see how I perform under live fire Q&A!

Here is the full recording for you-

Click Here to Read the Transcript

52 Responses

  1. 12.9.2013

    Congrats on getting the invite! You should fix the “Marekting” typo though.

    • December 11th, 2013 at 9:11 am


      Where are you seeing that?

      • March 10th, 2015 at 11:24 am

        The typo is in the image thumb of the video. ;-)

  2. 12.9.2013

    Great presentation Matt! Would not have realised that it was your first time if you wouldn’t have told us.

    What I took away from this presentation is that your suggestion would be to start building authority blogs in broad niches which in turn would enable us to include all sorts of direct or indirect niche related products and services, instead of specific product related mini sites.

    This makes a lot of sense, work on a few blogs in different niches, give value and build them for the future.

    Thanks again for great value!

  3. 12.9.2013

    Love the video man! I definitely did not think of using Google alerts and other sites like that to search for questions and such that people in your target market may have. Where do you generally see most of your affiliate earnings converting from? I know you said that you only used affiliate links in 4 posts, is it only through those posts that you generally see income from your affiliate stuff converting?

  4. Hey Matthew,

    I love the way you explain the need for a message, niche, and target audience when starting a blog. I think quite a few bloggers get caught up in the “write it and they’ll come” fallacy and forget they’re building a business first, blog second.

    It’s interesting to consider the Planning Vs. Lean argument, don’t you think? I agree that too many start their blog without much of a strategy, but they’ll spend a ton of time worrying about their logo, theme, “Does this look right?” issues, etc.

    • December 11th, 2013 at 9:07 am

      Hi Justin,

      Well those are important issues that must be addressed, but you cant really get to that stage without a solid plan. How do you know if it doesn’t look right if you don’t know what your audience wants etc

  5. 12.9.2013

    This sounds like a great event and I wish I could attend. I hope you’ll record your segment and share it with your readers.

  6. 12.9.2013

    Great share! Did you actually come stateside for this or was this via some sort of screenshare/conferencing software?

    • December 9th, 2013 at 5:31 pm

      I posted this comment prior to getting to the end of the video which answered my own questions lol.

  7. 12.9.2013

    You did a fantastic job on this webinar, Matt. Always providing an wealth of value as usual. :)

    Thanks for sharing with us!

    Looking forward to your next update.


  8. 12.9.2013

    Hey Matt,

    you communicate your thoughts very well. I really enjoyed this video and even picked up a few things for myself to implement!

    Cheers mate,

  9. 12.9.2013

    I would say the conference is a success. You did well and did not show any sign of a first timer in such an event. Hopefully, this should be the beginning of better seminars and conferences you will speak to impact the lives of bloggers and online marketers.

    This comment was left in the social bookmarking website for Internet marketers where this article was shared.

    Sunday – contributor

  10. 12.10.2013

    Thanks for posting this conference and the slides.

    I have followed your “How to start a successful Blog” and honestly it really is working.

    Keep it up!

  11. Sid

    Hi Matt,

    I thought you did great!!!

    I’m a little surprised that the audience didn’t dig deep with the contents/subjects that your raise on your website and instead opting to talk/focus on how you built your website… and success to date with metrics etc…

    Perhaps I’m missing something? Or maybe they just didn’t really read the great content that you provide…

    On my part let me say that I really appreciate all that you are doing and will put my questions through the forum ;-))



  12. 12.10.2013

    Awesome, i always have stage fears, but with someone who can write great and awesome post like you, it wouldn’t be that hard.

  13. 12.10.2013

    Excellent presentation. I always come here for advice as you are someone who has shown that even in 2013 you can still make it. The other popular blogs that I visit were started a long time ago when it was easy to rank in google or even to buy traffic. The fact that you started this blog a short time ago is what sets you apart from the other successful guys.

    Keep up the good work.

  14. 12.13.2013

    Thanks Again Matt for your contribution to our Boston SEO meetup. Good luck on the viral launch of RankCracker!

    Assistant Organizer

  15. thedude

    Really good talk. Makes me second think how much time I should allocate to planning and getting the various sharing platforms setup vs just blasting with tiered links from day 1.

  16. 12.23.2013

    Hey Matt,
    Your Blog is awesome,
    Especially the post about Buzz Bundle.
    However,I wanted to ask whether I can download a much more low quality version of this awesome video.My Internet Connection Wont Really Download A high quality video of this much big size.
    Hope You help me.

    • December 23rd, 2013 at 8:24 pm

      The smartphone/tablet version is going to be as small as you can get

      • December 24th, 2013 at 10:36 am

        Ok ,Thanks dude,I’ll manage it.Would take some time though.Excited though.

        • December 24th, 2013 at 11:40 am

          Sorry :(

          • December 25th, 2013 at 6:17 am

            You need not to be sorry about any thing mate.
            I finally downloaded your video in the smartphone quality format.
            The video looked much similar to your post regarding how did you build your top 100 blog.The part that I liked in the video was the live question answer.
            I was expecting to see you live in the video but it was a Google Hangout :( and all I could see was the slides.
            However the video was great and worth downloading.
            Thanks for sharing. :)

          • December 26th, 2013 at 1:10 pm

            Awww sorry about that man – there was some new stuff tucked away though :)

  17. 12.28.2013

    Taking beats on your site’s design as you’re helping educate them! You handled that question quite well I have to say.

    I have the problem of wasting too much time tweaking my design constantly and not necessarily for the better, as I’m not a designer. Love that my ad was perma-captured in your video, didn’t anticipate that when I made the purchase =)

  18. Greywolf

    Wish I knew you were there would have liked to meet you. I live about 4 miles from there…Could’ve shown you around. ;)

    • January 17th, 2014 at 11:32 am

      Well theres nothing stopping us meeting up in the future!

  19. 2.1.2014

    There is a ton of gold in this forty plus minutes. Wish I could have asked a few questions! :)
    I love the structure and have some good ideas for my work going forward from this. I know that I personally traversed your funnel so you got me there. Kudos.
    I had two questions for you, but my creative mind found the answers as I typed them out. Imagine that!

    Your site is brilliant and appreciate the road map more than you know, seriously. Anyway to get a timeline page posts though so that I can find stuff other than tutorials and reviews? Some of the other posts are so valuable, but its hard to find them. I’ll keep digging though. :)
    Can’t believe you got an invite from Greywolf to hang out. I would love to be a fly on the wall for that meet up.

    Take care

    • February 2nd, 2014 at 7:27 pm

      How would you improve the funnel now you have seen both sides of it?

      I’m going to work on improving the blogs navigation soon, I know it sucks to find stuff =D

  20. Eric

    I have a seen really innovative things on how to use content lockers and social signals with your site that blow me away.

    When I say that you got me through your funnel I meant that I actually signed up for twitter just so that I could get what “I” wanted.

    The only thing is, I didn’t link via facebook or linkedin because I do not want to share some of my marketing interests online to friends, business associates and family who just could care less.

    I understand this is your model, but if I already had an established twitter that was more personal, I probably would not have done it then either.

    I guess I could create a quick profile just to get what I want, but it seems like a a****** move on my side.

    Personally I love this stuff and am truly passionate and learn as much as I can and try to implement. I just may not want to put up “day job killing” info on my social interactions for employers and skeptical business relations and such.

    That sucks though, but you asked.

    Not hating at all cause I love your stuff.

    • February 5th, 2014 at 8:56 am


      Ohhh I see – what was it you wanted?

      Do you reach the ultimate point in my funnel – subscribing to the list?

      Interesting look on social lockers, I’m a bit the same sometimes I suppose.

  21. 2.5.2014

    Hi Matt,

    That’s the point. By starting a twitter account I was able to unlock your content and receive what I wanted to.

    I did become a subscriber via email and like getting updates when you put out new content. For example this morning when I checked my email I got the notice of the time limit for purchasing GSA with your discount. I don’t mind the aff link at all and will purchase today after work. It’s good to know that there is a full tutorial here for reference.

    Just observing your social based model and trying to work out how to emulate it for my sites. Has anyone ever voiced concerns over this before?

    • February 7th, 2014 at 11:17 am


      Actually I don’t send affiliate links out to my main list EVER. The reason that email had one was because you were on the GSA competition list – but now that’s gone, you’ll never get an affiliate link in an email again.

      What concerns?

  22. 2.14.2014

    Hi Matt,

    I wanted to come back and admit that I was wrong.

    Did a bunch of research into the topic and learned up.

    Appreciate your insight and help. Must say that this is top 3 favorite posts on your site for sure.

    Pura Vida

  23. 8.11.2016

    Hi Matt

    I am organizing an event in Newcastle upon Tyne and was wondering if you would be interested in speaking? I’ve got a good line up so far, but i think you could really give it that extra edge! Please drop me an email.

What are your thoughts?

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