Review of: SEO Powersuite

Reviewed by:
On November 15, 2012
Last modified:February 16, 2015


I have used SEO Powersuite for as long as I can remember and I consider it an essential. The industry leading set of tools gives you everything you need to manage your SEO campaigns.

I consider SEO Powersuite to be central to my online business. I have been using their suite of tools for a number of years and they have paid for themselves multiples times over.

Each tool helps you out in different areas of SEO & website management.

You can use Website Auditor to diagnose onsite problems, RankTracker to keep track of your search positions, SEO SpyGlass to find your competitors backlinks & LinkAssistant to find high quality backlink sources.

It really is the best ‘all in one’ suite of SEO tools that I use on a daily basis and this is also the reason its at the very top of my tools of the trade page.

This SEO Powersuite review will show you the benefits of each tool and how to use them, consider it a tutorial and review wrapped into one!

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My SEO Powersuite Review Tutorial

SEO Powersuite

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SEO Powersuite is an essential collection of tools that I use for a variety of tasks every day.

I use it to manage my SEO campaigns, build links and even audit websites using the four different tools it includes-

  1. Website Auditor
  2. Rank Tracker
  3. SEO Spyglass
  4. Link Assistant

With all 4 of these combined, SEO Powersuite can create detailed SEO reviews, track rankings in all search engines, and find your competitors backlinks to boost your website over theirs.

And one of the best parts is that this software is compatible with Mac, Windows and Linux which is rare for an SEO tool!

Let’s take a quick look at each of the pieces of software that is included with SEO Powersuite.

Website Auditor

website auditorWebsite Auditor is great to get a full review of your onsite SEO.

  • Downloads information from your site
  • Checks for onsite problems
  • Create customisable detailed reports

The main function of Website Auditor is to locate onsite SEO issues that you can fix.

Rank Tracker

rank trackerRankTracker can be used to track a variety of rankings across the web.

  • Search and compare rankings in over 300 search engines
  • Check rankings for hundreds of URLs and keywords
  • track your competitors
  • Create customisable reports

But most importantly you own all of the data!

SEO Spyglass

seo spyglassSEO Spyglass is great for spying on your competitors backlinks.

  • Search and download backlinks from a wide range of sources
  • Find your own or your competitor’s back links
  • Compare your competitor’s link profiles
  • Create customisable detailed reports

It is a great tool for monitoring any link building campaign!

Link Assistant

link assistantLink Assistant helps you get new backlinks & manage the outreach process.

  • Identifies potential linking partners
  • Offers a mass mailing tool for large email campaigns
  • Keeps track of your outreach campaigns

I actually use it to automate guest posting.

Now let’s take a look at these tools in detail!

Website Auditor

Auditing your website is easy! Just enter your website URL under Create New Website Optimization Project, check expert options and click Next.

Website Auditor New Campaign

You’ll see a bunch of different choices so I’m going to select internal options, page rank, and all the options for the coding and structure of the site.

Click Next and select Scan all pages of no depth limit and everything else can be left at default.

Website Auditor New Scan

You will see it came back with a list of URL’s and now you want to click Yes to update the various ranking factors.

Want to add more ranking factors? Just click on Add more ranking factors and tick the social media and some other external factors that weren’t added initially.

Hit Next and after it is done, you’ll see the final report all nice and updated.

Website Auditor Results

It is a bit complicated when you look at it at first but I’m going to show you a few ways you can arrange the data.

There is a drop down bar on the right where you can choose how to view the data either by page rank, pages with HTML Errors, unavailable pages or popularity in social media.

If you check out the social media popularity data, you’ll see that Google plus is missing from the columns. To add Google Plus, click settings, highlight social media statistics, click edit and add the Google Plus column and other ones you want.

Website Auditor Report

The real magic is the audit reports it creates. It includes a bunch of things like-

  • Crawling stats
  • Content and structure crawl stats
  • HTML validation
  • CSS validation
  • Google PR distribution
  • Link statistics
  • Broken links

If you are planning to sell the reports, you can enter your company profile for branding and customize it to how you like.

The report breaks everything down in detail so it’ll tell you if there are any broken links, meta tags missing, duplicate page titles and so on. You can use this report to go through and address all the issues it finds.

As you can see this is very handy in that sense. I see that I have lots of HTML errors that I need to fix!

Rank Tracker

Creating a new rank tracking project is easy with the wizard. All you need to do is-

  1. Enter your URL and hit Next
  2. Select your search engines
  3. Enter keywords and click Next

Rank Tracker New Project

Depending on your location, choose which search engines you want to look for which is organised by countries. Since I’m in the UK I’m going to select Google UK, Yahoo UK and also Bing UK.

You can change it so that it checks the top 1,000 results or leave it at default to check the first 100.

RankTracker Keywords

The results are displayed with a report and a progress graph underneath.

You can see I have results in the number 1 position on Google UK for some keywords but not in Bing and Yahoo UK. I’m number 1 for Matthew Woodward, Matthew Woodward SEO, and tiered link building.

You can change the display to show different ranks and different ways to view your data for more details.

Since this is the first report we’ve created, you won’t see too much but let’s take a look at an older one with lots of data.

RankTracker detailed report

This graph shows a ton more data from one of my personal sites over the past few months.

I was ranking pretty good on Google USA until I got hit and the rankings took a huge dip. I’ve been working hard to bring them back up to that number one spot which it slowly has.

With this report you will be able to see-

  • Progress graph
  • Historical records
  • Ranking data
  • Visibility graph
  • Visits graph (with Google Analytics account)
  • Rank by keyword

The data gives you a bunch of detail that you can look at it in different ways in terms of keyword ranking. You can export these customized reports to show clients or your boss.

You can even compare your competitor’s statistics to see how you do against them.

So this is why I think this is the number one rank tracker tool out there. It has plenty of advanced options and the best part is that you are the owner of this data.

If you happen to rely on a web based service that loses the data you are in trouble. This happened to me with SEScout losing all my historical rankings so now I like to be in full control of the data.

SEO Spyglass

Now onto SEO Spyglass! To start a new project, either enter the keyword or URL you want to grab the backlinks for.

Make sure that show expert options is ticked!

SEO Spy Glass New Campaign

Next choose the backlink sources you want it to use. I’m going to check all of the USA ones and hit Next again.

Remember you can include your Google Analytics account to see more traffic details on the backlinks you chose. When you get to Step 4, tick exclude duplicates and unlimited number of backlinks to find.

SEO Spyglass Backlink Sources

After its gone and fetched all of the backlinks, you can choose to fetch more data about them.

Say Yes and you can add other metrics like-

  • Anchor text used
  • If the link is still live
  • Indexed in Google
  • Social media popularity
  • Internal factors such as domain age
  • External factors such as Google Page Rank

Hit Next for the system to update all the data.

SEO Spy Glass Results

There are several ways to customize your columns to sort the data how you like. To look at just the active links, you can click on Link Back and delete all the links that have no links.

Choose the drop down bar on the right to view different reports and click Statistics to see a stat report about all the links.

SEO Spyglass Stats Report

Click through the tabs to check stats about Domain Page rank, Domain, Webpage PR, Keywords, Anchor text, anchor URL, IP address and so on.

You can also export a detailed report and customise it like this-

SEO Spyglass Full Report

The report gives you data about several statistics such as:

  • Domain statistics
  • Current backlink statuses
  • Follow vs no follow
  • Any other data it has fetched

It also includes various information such as the top 30 Anchor URl’s, top 30 anchor texts, and top 30 linking domains. You can look at the reports in all sorts of ways depending on what you want to focus on.

All these reports are customizable to personalize for your boss and they will easily be able to see all the information they want.

Your boss will thank you!

This is a super useful tool for looking at your competitor’s backlinks since it breaks everything down in an easy to understand way.

There’s even a project comparison feature that you can use to compare your own link profile against your competitor’s backlink profile easily.

Link Assistant

Using LinkAssistant to find high quality link partners is easy as well!

  1. Start a new project
  2. Enter website URL
  3. Enter Anchor text and description
  4. Enter Contact information

Link Assistant New Project

So now select Search and you have a few options to find partners.

Let’s select Find sites by keyword first. Enter a few keywords to look for and I left the number of partners at 10.

If you use the interested partners filter, this will bring back only recommended results or results that already have resources directory partner links.

The rest can be left at default and set the ranking factors to how you want your results to be filtered in.

As soon as it has brought back the results, choose which ones you want to add. I’m just going to pick a couple and click Finish.

Link Assistant Link Partners

Right away, you will see the potential partner list come up along with their email, partner domains, backlink page and status.

So that is one way to find possible partners. Let’s take a look at some other ways.


This time let’s choose find sites with link submission forms. Enter your keywords again, choose your partner using scripts, tick the interested partner filter and hit next to complete the search.

I’m going to check all of the results to add them to the partner list.


Now we have a bunch more potential partners. Click the settings button to include more information like domain page rank or Alexa rank.

Once you’ve chosen which extra info to add, click OK and select update ranking factors. Make sure to review all of the domains first!

After it’s updated, you’ll see the new updates in your complete report. You can decide to visit the found backlinks or email the selected partners.

If you choose to email, Link Assistant has some pre-made templates you can use but I suggest writing your own to ask for a link, not a link exchange.

Like the other tools, you can brand your own custom reports to send out.

Link Assistant makes it easy to find potential partners and to contact them for a backlink that your competition may not get. This gives you a great edge up on your competitors!

Guest Post Automation

You can also use Link Assistant to automate the guest posting process somewhat.

Link Assistant Guest Posting

I have created a much more detailed tutorial about this if you want to check it out.

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In fact it has lots of cool uses if you think out of the box a little bit. Watching my more detailed tutorial will show you what I mean.

Wrapping It Up!

For the past three years, I’ve been using SEO Powersuite as a crucial part of my SEO regime.

It includes 4 awesome tools- Website Auditor, Rank Tracker, SEO Spyglass and Link Assistant.

You will be able to track your and your competitor’s performance, inspect your backlinks, find possible partners and create detailed SEO reports.

There is even a free version for you to try out!

Resources In This Tutorial

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