Matthew Woodward - Tried & Tested SEO

Video Transcript

Hi guys, Matthew Woodward here and welcome to my SEO power suite review. SEO Powersuite is a suite of SEO tools that I use on a daily basis.

It is one my core tools that’s that gives me the edge over the competition. I use it for a huge range of tasks from website audits to link building

Its critical to my business, I would be lost without it! You can use SEO Powersuite to manage every aspect of your SEO campaigns.

It includes 4 separate tools which are website auditor, rank tracker, SEO spyglass and link assistant. I’ll cover each one separately throughout this video.

You can use it for everything including completing detailed SEO audits & reviews, tracking all of your rankings in every search engine, finding and downloading yours or your competitors backlinks and discovering high quality link partners.

And some of my readers will be happy to hear its compatible with Windows, Mac & Linux which is rare for an SEO tool!

The Website Auditor tool is great for getting an overall picture of your sites onsite SEO

It will spider your entire site downloading relevant information.
Using that data it will check for a range of onsite issues.
You can use it to optimise your site structure and internal linking.
There are a huge range of detailed reports that you can brand as your own.
But most importantly it will help you to identify and fix onsite issues quickly and easily.

The Rank Tracker tool is the most advanced rank tracking solution available today.

You can check rankings for as many different URLs and keywords as you want up to 1,000 results deep.
You can also monitor all of your competitors rankings & compare your performance.
It supports well over 300 different search engines around the world.
You can setup totally hands free scheduling and updates.
There are a huge range of detailed reports that you can brand as your own.
But most importantly you own and control the data – if you use a web based service you could lose all your historical ranking data in the blink of an eye. Any former SE Scout customers will testify to how important owning your data is.

SEO Spyglass is a very handy tool.

Firstly it allows you to find and download backlinks
It can grab these from a huge range of sources including its own private database
You can use it find your own or your competitors backlinks
Then you can compare your backlink profile with your competitors to identify weakness and opportunities
It provides detailed analysis with a huge range of metrics
and you can export a range of detailed brand able reports.

LinkAssistant can be used throughout your link building tasks

It is great for identifying potential link partners and prospects
Once identified you can use the mass mailing & management features to contact them all
You can keep track of all of your campaigns with ease
However I use it slightly differently to automate my guest posting campaigns. Please see the separate how to tutorial on my site for more details about that.

So let’s have a detailed look about website auditor and see how it all works and how we set up our first audit.

So this is what website auditor looks like and to get started all you need to do is enter the URL you want to conduct an audit for here and enable the expert options, click next. Now here you can choose lots of different factors for it to check against your site, so I’m going to leave all the internal factors ticked. External factors all I want to know is the page rank, my pages I don’t really care about cash dates and down here you can check various options for the structure and coding of the website and I’m going to tick all of these. Then you just click on next. And scan all pages of no depth limits and leave all of these settings at default. And it will now go out and spider your website and check against all of those different factors and come back with their report. So while it does that I’m just going to pause the video. Okay that’s now finished and its found 174 URLs in total and took 10 minutes so we can click finish. And now it will say, do you want to go and update the various over ranking factors that it can check. So we can click on yes here and again we have lots of different ranking factors. Some of them we’ve seen before some of them we haven’t. And you can also click on add more ranking factors here and you can include things like social media functions and checks and we’re going to include all of those. As well as ticks over options on word and initially available on the first run of this site. So we go click okay here, then we can say where we got the internal factors for, external factors we collected all of those before and we don’t the cash dates, the social media stuff it’s pretty cool and the one structure factor that we didn’t get before which was page size. So now we can just click on next and it will go out and fetch all of those metrics for automatically. So I’m going to pause the video while it completes. So website auditor has finished updating all of that and if we click on finish, we can now start having a look at all of these different information that it has returned.

Now a lot of this does not make much sense and is difficult to kind of review at first glance. So I’m just going to take you through a few of the different ways we can view this data. You can see all of the different reports up here on this dropdown, so we can look at all of our pages by page rank, so we can look at all the PR 2 pages on my site, along with some different information about each of them and we can have a look at pages of html validation arrows and we can look at popularity and social media and see how our pages perform there. So look at this page we’ve had a hundred twitter mentions, 66 mentions on Facebook and as you’ve probably noticed Google plus has not been reported there. And to pull out that trick on what we do is click on here to edit the report and we can choose to add some additional columns in here. so let’s find page Google plus ones move that one over and we will have it display that after twitter, Facebook, Google plus 1. And click okay, okay again and there you can see the new column there reporting all of our plus ones.

So that’s social sharing and things like that. But where it really comes into its own is the reports it generates. You can enter the company branding if you’re going to be selling these reports but I’m not going to. Let’s wait for it to generate, okay so very quickly we can get some statistics about the crawl and the issues that it’s had. We’ve got one page of a missing title tag, threes 8 pages of title text too long, 2 page titles and meta descriptions and 63 pages with no meta description tag at all and lots of html validations arrows lots of CSS validation arrows. We can see how Google PR is distributed across the pages there. And lots of statistics including broken bulletin, stats and things like that. So a very kind of brief overview report. You can actually come and get a much more detailed look at things which will break everything down for you even further.

And lets come down and have a look, we’ve got all of the crawl stats again and we can take a look at pages we’ve redirected clients servers. A list of those pages with the missing tag there it is. Pages by the title text too long, we can see a lot of forum topics there they’re going to need addressing. Pages are duplicate titles and you just get the general idea. You can just kind of run through this report and go through taking it off as you fix things. Lots of html error I’m surely going to have to take a look at that.

And what else have we got, I’m assuming I’ve got some broken links across my site, I actually done an audit on it for a long time, you’d be surprised what crops up in these audits when you’ve done one or even not done one for a few months. It doesn’t seem I have any broken links.

So that is the website order again all of these reports are completely customizable and each one of them looks a bit different and there we go. That’s just a slightly different with a few more bits of information there. But again these are the customized bulk. You can include or exclude this information as you want most links 2 pages there, most links from pages no follow up tribute, status quotes, content analysis loads and loads and loads of different factors of your site analyzed through these different reports here.

So that is the website auditor. And now let’s move on to rank tracker and look out how you can set that auto track your rankings and all of your competitors. So this is rank tracker. This is what you’ll see the first time you start the software. So you just want to enter the URL of the site. You want to check the rankings for and click on next. And it will go out and fetch your site initially. Then you can choose which search engine you want to check your rankings for and these are all categorized by country so you can go for USA or Google or you might wanted Google and Bing for example. But as I am on the UK, trying to rank a UK website I will choose Google uk, Bing UK and yahoo uk and then click on next.

You can then enter a link of keywords, I’m just going to enter a very short list I’ve prepared just to show you how the rank tracker works. And click on next. And this will now go out and check the rankings for my site against all of those keywords. And as you can see its currently going through 10 pages of results which is the first hundred results but you can actually configure it to check the top one thousand if you want to. And if we click on finish here we can take a look at what it’s found. So for by SEO not in the top 100 in here Bing but number 1in Google UK and if we look down here we get a little graph but I’d say this is a first check were not going to see much historical data I will show you a little bit of that a little bit later on and here we can see I’m number 1 across the board from my name, my name with SEO and for the link building, content machine review number 1 in Google, number 4 in Google for just content machine and number 1 in Google UK for buy SEO.

So that is the basics of rank tracker and you saw how quickly it was to check open the rankings for 6 keywords. You get lots of different views here, allow you to monitor what’s going on. You can get a more detailed view here as well as visibility differences and things like that. You can see what’s top 10 in any search engine. So I’m just going to load a historical project of lots of historical data to show this off to you a bit more. So let me just pause the video. Okay so here is one of my personal sites, I’m tracking the Google ranking USA for it. As you can see from this rank graph it used to perform pretty well till it got slapped and I’ve just been working the last few months to bring it back up and it is finally. And as you can see lots and lots of number 1 spots here, number 3 and you can see the trend here with this lap and the increase. This one looked like it got away relatively unscathed. This one this lap and the increase and you can see this kind of history for all of your keywords. You can also have a look at the history records, and look at all the different check dates and what ranking it was each date that you checked it. And you can also have a look at the visibility graph to see how visible it was in the search engines, how its changed over time and you can also connect your Google analytics account and see how many visits you got from the specific keyword and how that has changed over time.

So it gives you a rally good overview of your rankings as well as the traffic that brings. You can also get lots of different views like we can get a more detailed view here and just look at the differences or we can perhaps just say I’d like to know about the keywords that are losing positions and just look at those and see what can be done to reverse that or you can have a look at say what keywords have netted the results and we can say here 1 has entered the top 1000 as I check it. You can just look at what keywords have dropped from the top results and have a look at why that is. So as you can see there’s plenty for you to look at in terms of rank tracking here and what it can do. You can also export lots of different types of reports perfect for showing your boss or clients and there’s loads of different reports you can pick from here and you can completely customize them as well as to what data each of them includes there’s various tags that you can use there as well as fully brand them up your company profile and logos so if you’re an SEO company you can brand it with reports to give to your clients. There’s lots of settings such as proxy rotation, human emulation, the rank checking mode allows you to specify the number of results to check . There’s loads of different options in here. If you want it to, I haven’t done it in this example here but you can also add in your competitors and their URL and it will also track their rankings against yours. And then the ranking graphs down here, you will actually see how your competitor’s rankings compared to yours directly. So this is rank tracker, hopefully you can see why I think it is the best rank tracking software the amount of features which it’s got is really advanced and more importantly you own all of these historical data is. All local and saved to your computer. So as long as you can keep a back up of that you will never ever lose your historical ranking data.

So let’s move swiftly on to the detailed look on the SEO spyglass where you can use it to find and download all of your backlinks. So this is what you’ll see when you first launch SEO spyglass. You can either enter a keyword that you want to rank for here and it will downloads all of the backlinks so the people currently ranking. Or you can enter a specific URL which is what I’m going to do here so I just type my blog address into here show expert options is checked and click next. We can choose from various backlink sources and it will go out and check on each of these for backlinks pointing to our URL. I’m just going to use all the USA ones and click next. And you can also connect your Google analytics account to see which backlinks can actually bring a new traffic. So I’m just going to pause the video while I do that.

Okay I have done that and we can tell it to find an unlimited number of backlinks and to automatically exclude duplicates. Click on next and it will automatically go out and fetch all of those for us. And as you can see very quickly it has returned 815 backlinks in just over 10 seconds. And I’m just going to cancel this task for the sake of sharing and oh there we go it’s done. So 18 seconds to find 826 backlinks. We can click on finish. And you can see a list of all the links here and now we just need to go out and fetch some additional data about them. So it promises to do that click on yes and here you can see lots of different factors to choose from. You can also add some more factors in here such as indexation popularity and social media popularity and various other factors here. so I’m just going to leave the default ones in play here, domain age domain IP, domain page, elixir rank domain directory, demos listing, yahoo directory listing. Various page info and external factors. So we can click on next and that will go out and update all of those factors for us for our 826 backlinks. So I’m just going to pause the video while it foes that.

Okay so it’s taken just in 9 minutes to get all the data and 826 links if we click on finish. Straight away we’ve got a list of our links here along with a title wherever it’s still linking or not. What anchor text do you use the anchor text URL the page PR, how many external links are on the backlink page and the total links including internal links and other factors such as link value IP and domain page rank and things like that.

Now all of these columns are all sortable so we can have a lot up here and we’ll find down here, I have got a PR five link coming in here nextweb.com and I’ve also got a page rank full link coming here. And we can always sort this data as well and we can remove all of the links that no longer link back here. and we’ve got lots of nodes there lots and lots of nodes, highlight those and just press delete or delete, remove backlinks here. and that would delete those. So now we’re just left with the lit of all active backlinks and we can look at all different types of reports up here. But most interestingly is the statistics and we can get a range of stats about all of our links broken down into different tabs. So let’s take a look at some of those. So we can see what domain extensions our links are coming from, nearly 91% are coming from .coms. the domain and the number of links and its percentage of links coming from each domain. So as you can see traffic planet there, your account 44% of my entire link profile which is pretty high. Domain page rank we can get a breakdown of the page rank of the domains that are linking to us so we can see mostly PR 3 domains coming in here. Webpage PR so the actual PR of the page is that are linking to you mostly a hyphen a few zeros, some 1s, 2s, 3s,4s and a 5. And that’s a pretty much natural looking profile. You can also look at what keywords are coming in as well as the anchor text and the percentage across all of your pages here and various other things such as the most commonly used anchor URL, IP address country whether your backlinks have the mass listings or not, yahoo listings and whether they can link back to you. So that is the general statistics let’s take a look at some of the reports. So you can customize your reports into your own branding if you want to, I don’t want to. And let’s have a look at the initial report it generates. You can see various statuses about your backlinks, and you know the age, geography, text versus image do follow verses no follow. The top 30 rank URLs, top 30 anchor texts and various over items here and you’ve all sorts of written reports build in that you can choose from, let’s just have a look at this one while it builds that. And this is just a complete list of all of the backlinks along with the details of them. SEO success blueprint let’s have a look at that report. And here we go.

So let’s see this is just an ordinary report with a bit of information of your backlinks in it. But all of these reports are completely customizable. You can add and remove different sections as and when you want to. And these are great for sending to your clients or to your boss just to appease them with different statistics and its also a great tool for looking to your competitors backlinks because you can see very quickly and easily exactly why they rank and not only that but the anchor text they’re using and have the ability to visit the page and try and get the same link that they’ve got. So overall SEO spyglass is a great tool. If you really wanted to you could come up here and add in over projects to compare against so if you have the project for your competitors so you can actually compare your entire backlink profile against your competitors. See where you’re stronger and try and replicate their links where possible. So that is SEO spyglass.

And last but not least is the link assistant for finding high quality links. So this is link assistant and its really good at finding places to get high quality links from. And I also use it to automate guest posting but there’s a separate tutorial available for that on my blog. So let’s get started.

Let’s just enter our website’s URL here and click on next and that will go out and fetch some relevant information and the anchor text to rank for, brief description for our site and next contact name and email address and click finish. And first thing that we want to do is look up some potential link partners. And to do that you click on search and you got a few options here, you can find sites by keyword search or sites which have link submission forms etc so let’s do the keyword search one first. Make sure enable options is ticked click on next enter keywords I’m just going to go with SEO, nice and easy next. And these are the search engines it will use to find potential partners click next. And you can tell it to acquire a certain number of partners just for this example I’ve set that to 10 and click next. You can use the interested partners filter so it will only return results where it already has resources directory partners links or recommended. I’m going to click next here and I leave this at default and I always tick this.

And these are ranking actions and filters so you can actually just return sites that have you can say I only want to see these sites which have the domain page rank of more than PR 2. And it will only return link partners with domains of PR 2 or more, I’m just going to untick all of the filters here. And then it will go out search search engines for you and go and process data for potential link partners. So I’m just going to pause it while it does that. Okay that’s finished and here are the results and you can pick which ones to add to your partner’s list so I’m just going to take a few here and click next. And finish.

And right here you can see here is the potential partner domains and link to the resources page where you may be able to get a link as well as their email addresses to contact them. So let’s just have a look at the over search methods, let’s just take a look at find sites that link submission forms quickly. And again we’re going to go with SEO, here you can type all of the different partner scripts at it, its compatible with I just leave them all ticked, click next. And next here and we’re going to find another potential 10 partners using the interested partners filter, getting the complete URLs without any of these filters in play. And that will go out and find it for us so let’s just pause the video. Okay so we’ve got some more partners here and in fact just tick them all and bring them all in. click next next and finish.

So here you can see we’ve got lots of potential partners and we can include some additional information here by editing the report and such as we can find out the domain page rank the elixir rank possibly if we wanted to get traffic from our links as well. Click on okay, okay again and to get that information we need to click on update, update ranking factors and here we can see the different factors we can choose from, we can also add more ranking factors in here. also social media metrics in that just to review each domain thoroughly before you decide you want a backlink from it. So I’m just going to get rid of that and include those click next and you can see that’s going quickly and updating those for us. And now we can sort by domain PR, or elixir rank, so you’ve got a couple of options now you can either visit the various backlink pages that it’s found and you can see here some resource pages and some link exchange pages that you can probably just visit and submit your link to. Otherwise you can send them all in email, we can see its automatically extracted emails here so we can highlight those right click, click send email to selected partners. Now link assistant comes with some default templates here and this is a default template that you can see and you can add your own templates in and I recommend writing your own template here because this is generally used to propose a link exchange. When really what you want to happen is just them linked to you.

So feel free to customize the emails that go out here to your heart’s content and stop prospecting people for some potential links and you can then manage it all. I’ve actually done nothing in here but if you come up to the reports again and they’re brandable you can get reports on your activities with your link building throughout this tool. It’s just really nice and easy way to find potential partners getting in touch with them, getting links with your competitors cannot get and it’s really an invaluable tool especially if you’re doing backlinking and things like that.

And I just wanted to quickly show you this project from my guest post automation tutorial which you can find on my blog. Hey you can see how I have got a list of potential link partners all have right pages so they accept guests posts and then if I want to contact any of these and request a guest post. So let’s say okay this week I’m going to try and guest post for these guys. I can just right click, send email to selected partners. Up here I’ve got a special email I wrote called guest post request. That introduces me, who I am and of course an article and quickly just click on send okay and send the email out to all of these partners. Come up to the mail tab here and any replies that I get, I can manage them all through here and then, over here you can just update the statuses of your attempt so as you can see up here guest post request sent, I’ve sent them a request and I’ve had a response. These guys I’ve not yet contacted and if we just sort this status column, and I’ve got status here the guest post live on the back page here the guest post is live on. So link assistant has a huge amount of uses if you think about it properly, I like using it for guest posting personally as you can see so be sure to check out the tutorial on my blog which covers that vast detail.

So that pretty much wraps up my review. SEO Powersuite consists of-

Website Auditor, which you can use to conduct details SEO audits.
Rank Tracker, to track all of your rankings and your competitors performance.
SEO Spy Glass, to download and analyse all of your backlinks.
And Link assistant, for finding potential link partners and prospects.
I have used SEO Powersuite for about 3 years now and is an essential suite of tools for any serious SEO.
Don’t forget there is a 100% free trial for you to download and play with!

Thanks for watching my review. If you want to watch some high quality SEO tutorials then head over to my blog right now at www.matthewwoodward.co.uk

If you have any questions, just visit my site and click on ask a question.

Feel free to sign up to my email list in my sidebar or at the end of one of my posts, see ya!