Review of: SEO Powersuite

Reviewed by:
On November 15, 2012
Last modified:April 17, 2015


I have used SEO Powersuite for as long as I can remember and I consider it an essential. The industry leading set of tools gives you everything you need to manage your SEO campaigns.

I consider SEO Powersuite to be central to my online business. I have been using their suite of tools for a number of years and they have paid for themselves multiples times over.

Each tool helps you out in different areas of SEO & website management.

You can use Website Auditor to diagnose onsite problems, RankTracker to keep track of your search positions, SEO SpyGlass to find your competitors backlinks & LinkAssistant to find high quality backlink sources.

It really is the best ‘all in one’ suite of SEO tools that I use on a daily basis and this is also the reason its at the very top of my tools of the trade page.

This SEO Powersuite review will show you the benefits of each tool and how to use them, consider it a tutorial and review wrapped into one!

Claim Your Free SEO Powersuite Trial Now

My SEO Powersuite Review Tutorial

SEO Powersuite

Click Here to Read the Transcript

Resources In The Video

SEO Powersuite – Download the free version right now! – My preferred proxy provider.

ALERT: Get Instant Access To My Personal Tools of The Trade!

Don’t Like Videos? Follow this Instead!

SEO Powersuite is an essential collection of tools that I use for a variety of tasks every day.

I use it to manage my SEO campaigns, build links and even audit websites using the four different tools it includes-

  1. Website Auditor
  2. Rank Tracker
  3. SEO Spyglass
  4. Link Assistant

With all 4 of these combined, SEO Powersuite can create detailed SEO reviews, track rankings in all search engines, and find your competitors backlinks to boost your website over theirs.

And one of the best parts is that this software is compatible with Mac, Windows and Linux which is rare for an SEO tool!

Let’s take a quick look at each of the pieces of software that is included with SEO Powersuite.

Website Auditor

website auditorWebsite Auditor is great to get a full review of your onsite SEO.

  • Downloads information from your site
  • Checks for onsite problems
  • Create customisable detailed reports

The main function of Website Auditor is to locate onsite SEO issues that you can fix.

Rank Tracker

rank trackerRankTracker can be used to track a variety of rankings across the web.

  • Search and compare rankings in over 300 search engines
  • Check rankings for hundreds of URLs and keywords
  • track your competitors
  • Create customisable reports

But most importantly you own all of the data!

SEO Spyglass

seo spyglassSEO Spyglass is great for spying on your competitors backlinks.

  • Search and download backlinks from a wide range of sources
  • Find your own or your competitor’s back links
  • Compare your competitor’s link profiles
  • Create customisable detailed reports

It is a great tool for monitoring any link building campaign!

Link Assistant

link assistantLink Assistant helps you get new backlinks & manage the outreach process.

  • Identifies potential linking partners
  • Offers a mass mailing tool for large email campaigns
  • Keeps track of your outreach campaigns

I actually use it to automate guest posting.

Now let’s take a look at these tools in detail!

Website Auditor

Auditing your website is easy! Just enter your website URL under Create New Website Optimization Project, check expert options and click Next.

Website Auditor New Campaign

You’ll see a bunch of different choices so I’m going to select internal options, page rank, and all the options for the coding and structure of the site.

Click Next and select Scan all pages of no depth limit and everything else can be left at default.

Website Auditor New Scan

You will see it came back with a list of URL’s and now you want to click Yes to update the various ranking factors.

Want to add more ranking factors? Just click on Add more ranking factors and tick the social media and some other external factors that weren’t added initially.

Hit Next and after it is done, you’ll see the final report all nice and updated.

Website Auditor Results

It is a bit complicated when you look at it at first but I’m going to show you a few ways you can arrange the data.

There is a drop down bar on the right where you can choose how to view the data either by page rank, pages with HTML Errors, unavailable pages or popularity in social media.

If you check out the social media popularity data, you’ll see that Google plus is missing from the columns. To add Google Plus, click settings, highlight social media statistics, click edit and add the Google Plus column and other ones you want.

Website Auditor Report

The real magic is the audit reports it creates. It includes a bunch of things like-

  • Crawling stats
  • Content and structure crawl stats
  • HTML validation
  • CSS validation
  • Google PR distribution
  • Link statistics
  • Broken links

If you are planning to sell the reports, you can enter your company profile for branding and customize it to how you like.

The report breaks everything down in detail so it’ll tell you if there are any broken links, meta tags missing, duplicate page titles and so on. You can use this report to go through and address all the issues it finds.

As you can see this is very handy in that sense. I see that I have lots of HTML errors that I need to fix!

Rank Tracker

Creating a new rank tracking project is easy with the wizard. All you need to do is-

  1. Enter your URL and hit Next
  2. Select your search engines
  3. Enter keywords and click Next

Rank Tracker New Project

Depending on your location, choose which search engines you want to look for which is organised by countries. Since I’m in the UK I’m going to select Google UK, Yahoo UK and also Bing UK.

You can change it so that it checks the top 1,000 results or leave it at default to check the first 100.

RankTracker Keywords

The results are displayed with a report and a progress graph underneath.

You can see I have results in the number 1 position on Google UK for some keywords but not in Bing and Yahoo UK. I’m number 1 for Matthew Woodward, Matthew Woodward SEO, and tiered link building.

You can change the display to show different ranks and different ways to view your data for more details.

Since this is the first report we’ve created, you won’t see too much but let’s take a look at an older one with lots of data.

RankTracker detailed report

This graph shows a ton more data from one of my personal sites over the past few months.

I was ranking pretty good on Google USA until I got hit and the rankings took a huge dip. I’ve been working hard to bring them back up to that number one spot which it slowly has.

With this report you will be able to see-

  • Progress graph
  • Historical records
  • Ranking data
  • Visibility graph
  • Visits graph (with Google Analytics account)
  • Rank by keyword

The data gives you a bunch of detail that you can look at it in different ways in terms of keyword ranking. You can export these customized reports to show clients or your boss.

You can even compare your competitor’s statistics to see how you do against them.

So this is why I think this is the number one rank tracker tool out there. It has plenty of advanced options and the best part is that you are the owner of this data.

If you happen to rely on a web based service that loses the data you are in trouble. This happened to me with SEScout losing all my historical rankings so now I like to be in full control of the data.

SEO Spyglass

Now onto SEO Spyglass! To start a new project, either enter the keyword or URL you want to grab the backlinks for.

Make sure that show expert options is ticked!

SEO Spy Glass New Campaign

Next choose the backlink sources you want it to use. I’m going to check all of the USA ones and hit Next again.

Remember you can include your Google Analytics account to see more traffic details on the backlinks you chose. When you get to Step 4, tick exclude duplicates and unlimited number of backlinks to find.

SEO Spyglass Backlink Sources

After its gone and fetched all of the backlinks, you can choose to fetch more data about them.

Say Yes and you can add other metrics like-

  • Anchor text used
  • If the link is still live
  • Indexed in Google
  • Social media popularity
  • Internal factors such as domain age
  • External factors such as Google Page Rank

Hit Next for the system to update all the data.

SEO Spy Glass Results

There are several ways to customize your columns to sort the data how you like. To look at just the active links, you can click on Link Back and delete all the links that have no links.

Choose the drop down bar on the right to view different reports and click Statistics to see a stat report about all the links.

SEO Spyglass Stats Report

Click through the tabs to check stats about Domain Page rank, Domain, Webpage PR, Keywords, Anchor text, anchor URL, IP address and so on.

You can also export a detailed report and customise it like this-

SEO Spyglass Full Report

The report gives you data about several statistics such as:

  • Domain statistics
  • Current backlink statuses
  • Follow vs no follow
  • Any other data it has fetched

It also includes various information such as the top 30 Anchor URl’s, top 30 anchor texts, and top 30 linking domains. You can look at the reports in all sorts of ways depending on what you want to focus on.

All these reports are customizable to personalize for your boss and they will easily be able to see all the information they want.

Your boss will thank you!

This is a super useful tool for looking at your competitor’s backlinks since it breaks everything down in an easy to understand way.

There’s even a project comparison feature that you can use to compare your own link profile against your competitor’s backlink profile easily.

Link Assistant

Using LinkAssistant to find high quality link partners is easy as well!

  1. Start a new project
  2. Enter website URL
  3. Enter Anchor text and description
  4. Enter Contact information

Link Assistant New Project

So now select Search and you have a few options to find partners.

Let’s select Find sites by keyword first. Enter a few keywords to look for and I left the number of partners at 10.

If you use the interested partners filter, this will bring back only recommended results or results that already have resources directory partner links.

The rest can be left at default and set the ranking factors to how you want your results to be filtered in.

As soon as it has brought back the results, choose which ones you want to add. I’m just going to pick a couple and click Finish.

Link Assistant Link Partners

Right away, you will see the potential partner list come up along with their email, partner domains, backlink page and status.

So that is one way to find possible partners. Let’s take a look at some other ways.


This time let’s choose find sites with link submission forms. Enter your keywords again, choose your partner using scripts, tick the interested partner filter and hit next to complete the search.

I’m going to check all of the results to add them to the partner list.


Now we have a bunch more potential partners. Click the settings button to include more information like domain page rank or Alexa rank.

Once you’ve chosen which extra info to add, click OK and select update ranking factors. Make sure to review all of the domains first!

After it’s updated, you’ll see the new updates in your complete report. You can decide to visit the found backlinks or email the selected partners.

If you choose to email, Link Assistant has some pre-made templates you can use but I suggest writing your own to ask for a link, not a link exchange.

Like the other tools, you can brand your own custom reports to send out.

Link Assistant makes it easy to find potential partners and to contact them for a backlink that your competition may not get. This gives you a great edge up on your competitors!

Guest Post Automation

You can also use Link Assistant to automate the guest posting process somewhat.

Link Assistant Guest Posting

I have created a much more detailed tutorial about this if you want to check it out.

ALERT: Get Instant Access To My Personal Tools of The Trade!

In fact it has lots of cool uses if you think out of the box a little bit. Watching my more detailed tutorial will show you what I mean.

Wrapping It Up!

For the past three years, I’ve been using SEO Powersuite as a crucial part of my SEO regime.

It includes 4 awesome tools- Website Auditor, Rank Tracker, SEO Spyglass and Link Assistant.

You will be able to track your and your competitor’s performance, inspect your backlinks, find possible partners and create detailed SEO reports.

There is even a free version for you to try out!

Resources In This Tutorial

SEO Powersuite – Download the free version right now! – My preferred proxy provider.

83 Responses

  1. 11.15.2012

    I am in again… hope to win this time… great contest as always :) good luck to everyone.

    • November 15th, 2012 at 5:32 pm

      Good luck mate! Chances of winning are high based on the last competition entrys

    • November 16th, 2012 at 7:35 am

      Welcome back! Good luck from Link-Assistant.Com's team as well! Let the the strongest win))

  2. 11.15.2012

    Tweeted! I am pretty confident that I am going to win this. I was born for this. This is my destiny. =)

    • November 16th, 2012 at 7:33 am

      We like your mood, Hazli! Destiny loves the persuasive and confident ones :)))

    • November 16th, 2012 at 5:48 pm

      Haha good luck sir thanks for entering!

  3. Thanks for the opportunity – makes one wonder what you have in store for the Holidays. 😉

    • November 16th, 2012 at 5:47 pm

      Actually I honestly have nothing lined up yet or even potentially lined up. Will see what I can do 😛 Im launching some free software soon if that counts ^^

    • November 16th, 2012 at 8:56 pm seems I've been suffering from foot-in-mouth syndrome over this last week. Free software most certainly counts!

  4. 11.16.2012

    I wont get this prize. Anyways a tweet for this nice video. Thinking of buying Rank tracker but costs very high. So I have to stick with market samurai.

    • November 16th, 2012 at 1:36 am

      Its the tool everyone knows but never use most of the time. Rank tracker is top class. 100x better than market samurai.

    • November 16th, 2012 at 7:39 am

      Hey, Rijo! It's always pleasant to hear people rank our software so high! You should probably keep an eye on our website and social networks profiles to be updated on discounts and competitions that we conduct periodically. There are plenty of opportunities to get SEO PowerSuite at a more comfortable price :) Cheer up and just check our news from time to time 😉

    • November 16th, 2012 at 5:48 pm

      Keep your fingers crossed and you never know! Even if you don't win you know I'll hook you up with something at the end of the competition, everyones a winner on my blog!

  5. John Nre

    Hey, do you do freelance writing? If you don't kindly let me know…. sent you a PM on 2 forums without a reply!

  6. 11.16.2012

    Cool competition, Matthew! Thanks for making this contest possible, we're very glad to give our software to such an amazing community. Link-Assistant.Com's team wishes luck to all participants!

    • November 16th, 2012 at 5:49 pm

      Thanks for giving me the opportunity to put it together =D

  7. I wont apply cause I know I wont win :( never own any giveaway :(…..

  8. applied.. hope I win this time..

  9. Saul

    Great Competition – I need these tools!! Your videos are great mate!

  10. 1.14.2013

    Hey Matthew,

    Loved your review of SEO Powersuite, I’ve purchased a license for this and I’m looking forward to using it on my clients websites!

    Out of curiosity, how have you done the “Click Here to Read the Transcript” I’m interested in using this on a clients website.


  11. 2.13.2013

    I’ve just downloaded the trial. It seems to be a nice tool. And how do I enter the competition ?

  12. skyf


    was wondering if you use proxies with seo power suite and link tracker

    been trying so many different solutions for proxies to work with rank tracker but haven’t found one that works…………..

    be great if you have a suggestion for proxy source for rank tracker :)

    thanks matt

    • February 25th, 2013 at 10:07 am


      Yes I do – like you I had huge problems finding reliable ones. For example ‘SquidProxies’ sucked at anything to do with rank tracking/Google, I have had a great experience with though and the semi dedicateds from those guys spanked the ‘dedicated’ ones from Squid.

  13. dan

    I use powersuite all the time-rank tracker mainly, as well as website auditor and spyglass-now wouldnt be without these tools -top stuff

  14. 3.18.2013

    Great Competition – I need these tools!! Your videos are great mate…!!!

  15. 4.8.2013

    I have to say I am massive fan of SEO PowerSuite, especially as its available on OSX and a lot of SEO software overlooks mac.

    • April 8th, 2013 at 3:43 pm

      Yeah its great that it is cross platform – rare for an SEO tool ^^

  16. 4.20.2013

    I use SEO Powersuite Enterprise version, it’s a must have tool, what every webmaster must have.

    The seo spyglass is not so faster, take hours sometimes to check all the back links for big sites but do a good job.

  17. seofreak

    Thanks for the video, usually most most of the time you can find just articles, but very few interesting video reviews.

  18. 7.26.2013

    so who won the contest?

  19. 8.8.2013

    The best tools, I have ever tried!

  20. 8.13.2013

    Hi Matt,

    Just curious =) Do you pay for the monthly algo updates? Cos I have friends who have been using the software for a number of years and they never purchased the monthly updates.

    Just checking cos it is almost time to purchase the algo updates.

    • August 13th, 2013 at 3:43 pm

      Yes overtime as the data sources make changes the software wont be able to return the results you need.

  21. 8.26.2013

    Hi Matthew, your insights are invaluable, thanks! I just wanted to ask about your thoughts on Rank Tracker. I use it, in fact swear by it. But it’s become frustrating to use the keyword suggestion tool which is built in to it.

    Currently it only returns suggestions from America! How bad is that?

    I was wondering how you get around this issue, I personally just use Google’s keyword tool directly now, but I really miss this feature in Rank Tracker.


    • September 3rd, 2013 at 7:53 pm

      Hi Morgan,

      Give the team a shout and im sure they’ll help you out!

      • September 4th, 2013 at 8:22 am

        Hi Matthew, I know that, their service is good – especially Yuri. I just wanted to know if you have encountered this issue and what tips you have to get around it?

        • September 8th, 2013 at 2:58 pm


          I don’t use the keyword suggestion tool so your guess is as good as mine in that respect lol

  22. 9.20.2013

    Hi Matt,

    I have been using Rank Tracker for around 2 years now and its always been a really great bit of software but its not working so great over the last few weeks with google not returning results after about 10 keywords.

    I’m using it with rotating proxies on a VPS and am still getting the same problems. Just wondering if anyone else is having any probs at the moment.

    Great blog BTW – and thanks for the New Scrapebox Tutorial


    • September 20th, 2013 at 9:35 am

      Get in touch with support there can be a number of things wrong

    • January 21st, 2014 at 11:47 am

      Hello Mark.

      This is the case when we need to have a closer look at your software settings and logs.

      If you are still having this issue, please send us your project for analysis via Help – Send Project To Support (with a short description of the issue in the comments).

      We will analyze all the files and tell you what is causing the issue.

      Link-Assistant.Com Team

  23. Tushar Nagpal

    What are your views on Traffic Travis?

    • December 21st, 2013 at 12:42 am

      Haven’t used it extensively enough to cast a valid opinion

  24. 1.2.2014

    I amlaready using it and really beneficial for webmasters to use it.

  25. mindlesswizard

    I think this tool has one of the best features. I once it used it for my friend and the results was great. I let it run for hours and the tool came back with my competitors backlinks report.

    Anchor texts, page url, keywords etc.

    Thinking to buy it for myself :)

  26. 3.9.2014

    Nice tutorial!!!

    I am little bit confuse by checking sites backlinks. Here in tutorial you checked backlinks and it show you 826 backlinks……When i checked your site backlinks in ahrefs it show me up to 20k backlinks and in webmeup show me 11k+ backlinks of your website……so why SEO SpyGlass show only 826 Backlinks.

  27. 5.30.2014

    I noticed one small flaw – the SEO Spyglass link next to the page is the same as Rank Tracker’s

  28. 7.1.2014


    So, I was using Moz but I really liked SEOPowerSuite.

    But, I didn’t understand why there is a option for Proxies and Captcha.

    And exist a huge difference between the Professional package and the Enterprise package?

    • July 2nd, 2014 at 1:15 am

      That’s because it looks up a lot of data from lots of sources that may block it

  29. 8.27.2014

    great articles, but I am confused as to were to stop, I could download heeps of software, they all sound good!

    would Powersuite replace Traffic Travis ?

  30. 11.21.2014

    Hey Matt,

    I own a copy of SEO Power suite and was thinking about how Link Assistant might compare to Scrapebox if you’re simply looking to generate a list of say, 500-1000 sites in your niche for outreach.

    I’ve heard Neil Patel talk about using scrapebox to generate a list like that when he creates his “ultimate guides”, then mailing them to let them know about it and nudge them for a link.

    Seems to me that Link Assistant could be used for the same thing, but since I don’t own SB, I was wondering if you think it would be superior?


    • November 21st, 2014 at 4:16 pm


      Yeah it can be used for the same thing, scrapebox is quicker at scraping results but doesnt have any mailing functions

  31. 12.19.2014

    Dig the grossly verbose (and pretty) reports you can smash out with this app, here’s hoping this software suite doesn’t end up ‘in the cloud’ lol

    • December 19th, 2014 at 3:45 pm

      One of the main reasons I use their RankTracker is because it’s not cloud based!

  32. 3.9.2015

    Which one I sgould honestly buy SEO Powersuite or ultimate DEMON i’m confuse.

    • March 10th, 2015 at 8:40 am

      They both do very different things so it depends on what you want to achieve.

  33. Tom

    which is better in term of search engine ranking, a website built in WordPress (self hosted) or self make php site? Kindly advice.

  34. Ashish

    Cool competition ………I want to win this.

  35. Thomas Charlie

    I think this tool has one of the best features ever. I am using this tool since four months and results are awesome and it save our precious time. I ran it for few minutes and competitor keywords are on my table.
    I recently write review on this as well for promoting its services.

  36. 8.11.2015

    Hi Matthew, got a knoob question:

    If you use proxies, like the ones you referred to, you don’t have to buy captchas anymore?

    Thanks for everything, you are the man!!

  37. jane


What are your thoughts?

* Name, Email, Comment are Required
Hello. Add your message here.