A 301 redirect is a permanent method of redirecting one URL to another. It’s a clear signal to search engines like Google that the original page has been permanently moved to a new URL.
A 302 redirect is a temporary URL redirection method that signals to search engines a webpage has been moved to a new URL for a short period of time.
Accelerated Mobile Pages (AMP) is a framework developed by Google that allows you to create website pages that load quickly on mobile devices.
Alt text (alternative text) is descriptive text within an image tag that tells users and search engines what an image is about.
Anchor text is the clickable words that appear highlighted in a hyperlink.
Article spinning, also known as "content spinning," is when you use software to rewrite someone else's article and publish it as a brand-new article on your site.
A backlink is a link that's created when a website owner links from their site to a different site.
Bing Webmaster Tools is a free tool suite provided by Microsoft for website owners to monitor and report on their site's presence in the Bing search engine.
A broken link is a hyperlink on a website page that points to another page or resource that no longer exists.
A cached page is a copy of a website page that is saved by a server, browser or search engine in a temporary storage area called a cache.
A canonical tag, known as a “rel=canonical” link, is an HTML element that helps website owners prevent duplicate content issues.
Deep linking is when you link directly to a page or piece of content within a website. They are used to send users to a specific page rather than the generic homepage of a website.
Domain Rating (DR) is an SEO metric developed by Ahrefs that shows the strength of your website's backlink profile compared to other websites online.
E-E-A-T is an SEO quality guideline that stands for Experience, Expertise, Authoritativeness and Trustworthiness.
An editorial link is a type of backlink to your site from a large and high-authority media, news or publication website.
Faceted navigation is a type of filter within a website that allows users to refine product searches or content listings based on different filter options.
Gated content is online content such as a PDF download or webinar event that requires users to fill out a form to gain access to that content.
H1 tags are HTML elements used to indicate the topic of a web page and highlight the most important headline. They tell users and search engines about the topic of the web page.
Header tags, also known as heading tags, are HTML tags used to separate headings and subheadings on a website page.
JavaScript SEO is a technical SEO (search engine optimisation) process designed to optimise a website that uses JavaScript to ensure search engines can crawl, render and index its content effectively.
Keyword clustering is the process of grouping related keywords together to target multiple search queries with a single page.
Link bait is a piece of content created specifically to attract high-authority, editorial links from prominent websites.
Link equity, also called "link juice", is the ranking authority and value passed from one page to another page when a hyperlink is placed between them.
A Manual Action (also known as “Google penalty”) is a manual penalty imposed by Google on a website that has been reviewed by a human reviewer.
Negative SEO is a deliberate attempt to harm someone's website visibility in the search results.
Noreferrer (rel= "noreferrer") is an HTML tag used in the "rel" attribute of an outbound link that tells the browser not to send any referrer information to the linked website or resource.
An outbound link is a clickable link that directs visitors from your website to another website.
Quality Score is a rating metric in Google ads that gives you an idea of how well your ad compares to your competitor's ads.
RankBrain is a machine learning search engine algorithm that helps Google process and provide the most relevant search results.
An SEO silo is a website architecture structure that organises content into specific categories and topics.
Thin content refers to content on a website page that offers no real value to the reader.
URL Rating (UR) is a metric created by Ahrefs that measures the strength of an individual web page's backlink profile on a scale from 0 to 100.
Voice search allows users to perform searches online by verbally asking questions into a voice search-compatible device.
Website Authority is an SEO metric that measures the overall "strength" of a domain.
The X-Robots-Tag is an HTTP header response used by website owners to control how search engines index and handle content on a website.
YMYL "Your Money or Your Life" pages feature content about topics that could impact a person's future happiness, health, financial stability or safety.