Monthly Income, Growth & Traffic Report – September 2012

Monthly Income, Growth & Traffic Report – September 2012

This is the second income report for the blog as part of my zero backlink experiment.

Every month I will be publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there.

These reports will help me track my own progress while teaching you what to do and more importantly what not to do.

What I Have Done In September

This month I have focused on a balanced mix of content creation and promotion. Now the blog has a bit of substance I can start to invest a bit more time on the promotion side of things where as last month was mostly about the content.

Content Creation

I have only published 4 posts directly on the blog this month. I finished the last video in the Ultimate Guide To Tiered Link Building series and created a guide teaching people how to automate guest posting.

On top of that I also wrote a guest post for Search Engine Journal which I then pirated on the blog with a few extra tips in aid of International Talk Like A Pirate Day.

Search Engine Journal Guest Post

I wrote and published my first guest post for SearchEngineJournal.com which focused on how to use Google Alerts.

The post generated 626 social shares and 51 comments which is superb!

Especially when you consider the most popular post they published in July only had a total of 247 social shares and 1 comment – my post received more than double the attention of that post.

You would expect the most popular guest post on one of the biggest SEO blogs to melt my server with traffic.

In total the post sent 65 visitors and 2 affiliate clicks – no new subscribers :(

SundaySEO With Terry Kyle

Terry Kyle runs a weekly video series called Sunday SEO. Every Sunday he produces a new SEO related video for his subscribers. If you’re not on the list you should be – he offers some fantastic content on a weekly basis.

With a week’s notice Terry invited me to produce a video for Sunday SEO which threw my schedule out of the window.

I created a tutorial teaching people how to manage, check & monitor all of their backlinks effectively as well as automate the entire process.

I use a piece of software called Inspyder Backlink Monitor to do this and arranged an exclusive 20% discount for Sunday SEO viewers which was valid for 1 week after the video was put live.

This meant people could pick up the software for $59.95 instead of the usual $74.95.

I will publish the video on the blog this week for those that missed it.

Kontent Machine Competition

The Kontent Machine competition ran for 2 weeks and had a total of 274 entries.

The winner was Daniel Neubauer from Aurich, Germany who is now enjoying a life time license worth $37/month free of charge!

For those that didn’t win I setup an exclusive 25% discount off the monthly cost for a limited time – everyone’s a winner on my blog!

Click Here To Claim Your 25% Discount For Life – Expires October 4th

The competition went down well with everyone so I’m currently bugging other people for more prizes to give away. If you’re a software vendor or service provider and want to sponsor a competition please get in touch.

In fact the Kontent Machine team loved the video I created about the software so much they featured it on their website AND emailed it out to their list of customers! Thanks to Georgi for hooking that up!

Case Study Preparation

A lot of visitors have been asking me to conduct various case studies. So I setup 18 new sites specifically for testing purposes.

So far I’m going to produce the following case studies-

  • New domain vs Aged domain
  • Social link building
  • Ranking with blog networks
  • Ranking with Magic Submitter
  • Ranking with GSA SER
  • Ranking with SENuke XCR

I’ll be kicking off these off some time during this month so keep an eye out for them!

If there are any case studies you would like to see let me know in the comments below.

Traffic Generation

I haven’t really done anything special to generate traffic this month. I have stuck to the usual approach of-

  • Post on Warriorforum, TrafficPlanet, Blackhatworld & DigitalPoint
  • Follow SEO types on Twitter and get involved with conversation
  • Set up a series of targeted Google Alerts to jump straight into conversation

This month I decided to take my tutorials to BlackHatWorld and started a thread about them which has had 5,790 views and 140 replies in less than 2 weeks.

I also got banned from DigitalPoint until March next year – not really sure why but I hated posting on that forum anyway. Lots of one line responses that make no sense and don’t actually offer any help – maybe I was helping too much? Who knows :P

Other than doing the things listed above; traffic was generated from the SEJ Guest Post, Sunday SEO video & the Kontent Machine competition.

I’m still exploring new ways to generate traffic – got a few ideas up my sleeve including a free piece of custom software so stay tuned for those.

Inbox Overload

If you have sent me an e-mail and I haven’t replied yet then let me explain. At the moment I’m getting around 20-30 e-mails / private messages per day asking for help and advice.

To be honest I don’t really like answering private questions as its very closed and the answers aren’t publically viewable for other peoples benefit.

I would prefer people to post questions in the comments or directly on forum threads instead of sending an e-mail or private message.

This way answers are beneficial for everybody – people that do this will get an answer a lot quicker as I’m active on forums on a daily basis as part of my promotion strategy.

So if you want a fast answer – post a comment or reply to a thread. Otherwise you’ll have to wait for me to get round to the e-mails on a weekly basis.

Shoemoney Advice

Jeremy ‘Shoemoney’ Schoemaker of ShoeMoney.com jumped over to the TrafficPlanet forums in response to a post by Terry Kyle.

In that thread I asked-

Terry & Jeremy, as 2 people that have specialised, do you have any advice for someone at the start of the path such as myself?

Jeremy took the time to write a detailed response which he then posted on his blog.

It is a great read and offers some valuable insight into someone that has established themselves in the online world.

If your reading this Jeremy, I would love the opportunity to tell my story on your blog ;)

Google Love

If you’re a regular reader you will know I’m trying to rank the site with zero backlinks.

Results have been interesting so far to say the least!

Buy SEO

Last month I reported that the site was in the #13 position for ‘Buy SEO’ in the UK.

This has now moved up to position #5 – front page baby!

Matthew Woodward

The site has now moved into the #1 position for my name, Previously it was sitting towards the bottom of the first page but this month it has locked into the number 1 spot.

It is interesting to see the increased search volume for my name as I slowly build out my brand.

In fact 4 of the top 10 keywords that find my site include my name or a variation of it.

Kontent Machine / Kontent Machine Review

Last month I reported that I had locked in the #4 position for Kontent Machine and the #1 position for Kontent Machine Review.

I was anticipating these to drop a little bit as the Twitter activity for the page died down over the last 2 weeks of September but the rankings have stuck strong so far although the appearance of them has changed.

What is interesting is if you search for Kontent Machine review not only does my blog post show up, but so does the video on YouTube, my post on Google+, Daniel Neubauers Twitter account (competition winner) and a Twitter scraper/auto blog.

All on the 1st page, not bad eh!

Time Invested

This month I have spent about 35 hours on content creation, 40 hours on promotion and 35 hours preparing for future case studies / answering emails.

Time well spent? Let’s find out.

Crunching The Numbers

Time to get into the nitty gritty data and find out how the blog performed in comparison to last month.

Just like last month, I will also share exactly how much income the blog has generated.

Visitor Statistics

Last month saw 2,125 unique visitors which has increased to 4,518 this month! That’s more than a 100% increase month on month, certainly cannot complain about that!

Most Popular Content

As expected the link building tutorials are the most popular content by quite a margin.

It looks like part 2 is more popular than part 1 but part 1 is undergoing a split test and has 2 different urls which you can see in positions 3 and 4 on the chart below.

Top Traffic Sources

BlackHatWorld jumps into the top 5 traffic sources this month and pushes YouTube out which is mostly thanks to this thread.

As you can see the traffic performs pretty well across the board in terms of visits, duration and bounce rate.

Search Engine Traffic

Last month saw 353 visits across 61 keywords – this month Google has sent 946 visits across 144 keywords which is more than double than last month!

YouTube Views

YouTube views are also up for the month with a total of 5,267 which is a huge increase compared to last month’s 3,875 views.

Forum Posts

I only made a total of 456 posts in forums this month which is less than half the amount I did last month. These are broken down as-

  • TrafficPlanet – 168 posts (1,190 visits)
  • WarriorForum – 83 posts (870 visits)
  • DigitalPoint – 64 posts (230 visits)
  • BlackHatWorld – 141 posts (1,639 visits)

Social Shares

Social sharing activity was also up with a total of 934 shares (490 last month) across all of my content directly on the blog.

  • Twitter – 523
  • Facebook – 239
  • Google+ – 172

Those figures correlate with last month’s sharing where 1 in 5 unique visitors shared my content on a social network.

Subscribers

This is one of the main metrics I’m trying to grow on the blog. Having a solid base of subscribers is key to the success of the blog.

Last month I had a total of 228 subscribers across various channels which has grown to a total of 696 people.

This month saw-

  • E-mail – 208
  • Twitter – 119
  • YouTube – 45
  • Facebook – 26
  • Google+ – 10

Income Report

Let’s face it the only stats you really want to see is how much the blog earnt this month.

Affiliate Earnings

Expenses

Totals

  • Income – $2976.77
  • Expenses – $98.89

According to my calculations the blog made $2,877.88 in profit which is a staggering 475% increase from last month’s $605.28. That works out as roughly £1781.85 in real money.

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Consultation Earnings

Although I’m not including consultation earnings as part of the blog earnings, the leads are generated directly from the blog.

I actually class the consultation work as separate projects entirely but still want to report on them

This month saw $1,129.00 / £700.00 in consultation work which is slightly less than last month’s $1,214.64.

If you need help increasing your earnings online then get in touch. The proof is in the pudding.

Help Me Help You

Although the blog is growing at a nice rate I still need your help!

I put an awful lot of time into producing some of the best SEO tutorials on the web.

If you want to say thanks then please share them with others. It takes less than a minute for you to-

  • Start a thread on a forum
  • Share on social media
  • Write about them on your blog
  • Share them with your list (your subscribers will love you)
  • Leaving a comment on a post

Every little helps so please don’t be shy!

Signing Off

Overall it has been a pretty important month for the blog in terms of growth. With more than double the amount of unique visitors and new subscribers the blog has increased earnings per visitor from $0.30 to $0.64.

It is also great to see that traffic from Google is on the rise without building a single link myself ;)

I’ve got some interesting stuff coming up for you this month as well as a new competition so stick around!

I would like to personally thank each and every one of you for joining me on this journey.

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27 Responses

10.1.2012

Wow! Congratulations Matthew. Well deserved month of earnings. Look forward to 2-3 months down the track!

Reply

Matthew Woodward Reply:

Its taken a lot of 12-16 hours day to move it forward like this – I think I had 1 day off last month :P

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10.1.2012

Great work! it shows us how much work really needs to be put in to make it work, over 100 hours and you know what you are doing!, for the less experienced I bet you can double that time and half the result!

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Matthew Woodward Reply:

The difference between success and failure online isn't how strong your skill set is or how good you are at SEO/IM but is largely dependent on hard work and dedication.

If your committed and work hard you will succeed period.

The problem is most IM'ers/SEO'ers have being sold the get rich quick pipe dream by all the 'gurus'

Reply

Nick Roberts Reply:

Yep…count me in with them – i need to get my focus and start what I finish!

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Rob Terrio
10.1.2012

Hey Matt, thanks for keeping in touch via PM I look forward to working with you. You are easily one of the most educated guys out there out of a hand full that I have come across in the past year. I suspect that everyone on your blog appreciates the time you put toward your content and the content itself which is most helpful and spot on to say the least. It is people like Matt that really shine through and put all the so called experts to shame. keep it up Matt!

Reply

Matthew Woodward Reply:

Hi Rob,

Thanks for your kind words.

I'll keep rocking the boat in the future :) I'm sure there are plenty of 'Gurus'/WSO sellers that are annoyed with what I'm offering for free.

Reply

10.2.2012

Nice month, Matt! Should be interesting to follow along.

Reply

Matthew Woodward Reply:

Got some interesting things coming up this month, looking forward to the next report myself :)

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10.2.2012

Really interesting post Matthew. Love your stuff on the BPP forum too. Thank you for sharing.

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Matthew Woodward Reply:

Hi Quentin,

Thanks for jumping over to the blog – let me know if you have any requests!

Reply

10.3.2012

wow nice dedication!

Reply

Matthew Woodward Reply:

Thanks very much – let me know if you have any questions or requests

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10.5.2012

Matt, you're tutorials are extremely insightful and I thank you for being so thorough. With so much hype these days, it's very refreshing finding someone who just genuinely wants to help others (and make some money as a byproduct of doing so). I do have a major request. You've mentioned in a previous post that you have successfully gone into over 30 different niches/markets. Can you provide an in-depth tutorial on how you find a new niche to get into. I've taken many, many courses and all of them are general at best…"go to clickbank and look at Gravity"…."Go to JVNotify Pro and look at upcoming launches"….but nobody really dives into their personal process. I was hoping you can shed some light on how you decide to jump into new niches. How you choose your keywords, how many keywords you target at a time. How much traffic is good enough to move forward. How to tell the potential profitability and competition. I'm sure you have some parameters you abide by and I'm curious to know what they are. Thanks again for the great tutorials.

Reply

Matthew Woodward Reply:

Hi Ruben,

Glad you have enjoyed the tutorials.

In terms of choosing a niche you can't beat picking up a national newspaper or two and just flicking through – this usually generates a lot of ideas for me to then go out and do some additional research on.

Other ways to come up with niches is to look at your existing skill set/knowledge/areas of expertise – for example mine is SEO so I built an SEO blog. You might also consider things you already have an active interest and passion for.

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10.11.2012

Matt,

How do the results, after a few months of lots of work from your part, stack up against the returns on sites you've just purely SEO'd the (@!#*%( out of? I guess that's the key statistic, from this "experiment", though only a few months down the track.

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Matthew Woodward Reply:

Hadn't thought about that but I know so far the level of work here produces less income HOWEVER there are other things you need to consider in that the affiliate sites wont bring the same opportunity the blog will for the long term.

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John Nre
10.31.2012

How the heck did you rank with no backlinks? Where can I read more on that technique/case study?

Reply

Matthew Woodward Reply:

Like this http://www.matthewwoodward.co.uk/experiments/google-webmaster-guidelines-experiment/

Also check out other income reports including the one I published yesterday

Reply

Kirby Binayao
11.3.2012

Matt,

First time visitor, but definitely will be at least weekly returning one — for sure.

Over and beyond the nice earnings, I'd like to give it out to you on the amount of work that you're putting into the whole thing. This is tough work to say the least. In light of this, I would like to ask:

1. What percentage of the link building process is outsourced and done personally? (assuming you're outsourcing a part of the process).

2. Out of the thing you outsource, how do you keep quality in check?

Great blog, awesome personality, and the educational content superb!

Keep it up matty!

Reply

Matthew Woodward Reply:

Hi Kirby,

I'll be working to get you here twice a week then – you've seen the forums right :P

I work 10-16 hours on a daily basis and have at the most 1 or 2 days off a month just to put it all in perspective.

1. Just the spinning
2. Hiring the right staff

More to come :) Thanks for taking the time to drop a comment.

Reply

12.7.2012

I think I need to switch tack from gambling to something else.. I just cant get traffic.. I've always struggled with traffic and still do today. :(

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Matthew Woodward Reply:

What are you currently doing to get traffic? You don't need much traffic in that niche to make a big profit

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8.16.2013

A 475% increase is amazing in the second month!

As I had said in the august 2012 income report I am going through all of them in order to learn.

I recently started posting on digital point, warrior forums and a couple other forums. I have started to find that some of my websites content fits for those forums but a lot doesn’t. I don’t find many opportunities to talk about freelance writing on digital point or warrior forums for example. Therefore I am thinking of looking for some writing forums to join.

I have also decided I am going to start making some videos for youtube. Before I had thought I would make some tutorials also, but I am still quite a noob, so I have decided I am going to start making vlog type videos of some of my previous blog posts. For example I am going to make some videos talking about freelance writing, arbitrage and why I want to become self employed.

So far I am just coming close to the second week of my running my blog. I am still getting almost no traffic but I am not going to give up.

Anyways Matthew I am wondering what is a good % for bounce rate?

Great post by the way =)

Reply

Matthew Woodward Reply:

Then your going to love the next post I publish :P

Is your target audience writers or people that want to hire writiers. You probably will only find one of those types of people on a writing forum.

Btw you going to have to do an awful lot more than embed some YouTube videos with a couple lines of text to see success.

The bounce rate sites around 40%

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Dionne
8.25.2013

Hey Matt, I came to this post through your year in review post and I’m wondering how you got over 3500 visitors per month from posting in forums?

Reply

Matthew Woodward Reply:

Firstly by creating awesome content that was worth talking about ^^

Reply

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