Monthly Income, Growth & Traffic Report – November 2012

Monthly Income, Growth & Traffic Report – November 2012

This is the fourth income report as part of the zero backlink experiment.

Every month I will be publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there.

These reports will help me track my own progress while teaching you what to do and more importantly what not to do.

What I Have Done In November

I’ve put a lot more time & effort into creating content this month and tried a couple of new experimental pieces to see how they went down. I did however slack off on promotion as a lot of my time was invested in getting things organised for my upcoming software.

Content Creation

Last month I only published 3 posts so this month I decided to change that. I published 8 posts in total and taught you how to spin content properly and how to add a forum to your site.

We also took a look at how not to launch a website which teaches us the 7 figure lesson of getting the user journey right before launching a national advertising campaign.

I was able to create a really unique John Chow vs Search Engine Journal post that measured the value of different types of related traffic – a very interesting read if you missed it!

I also tested out 2 new pieces of content – What I read this month and a round up of income reports from other blogs.

I wasn’t sure if either of those posts would go down well but you guys seem to have thoroughly enjoyed them so they’ll both be making a return next month.

Upgrade Time

Rendering and uploading tutorials was taking far too long. It would take a good 5-8 hours to render each tutorial and convert it into the different formats which made the computer unusable during rendering.

So I upgraded the hardware in my PC from a Intel 2.5Ghz Core 2 Duo with 4GB RAM and a standard hard drive to an Intel i5 3.4Ghz Quad Core with 16GB RAM and an OCZ Agility 3 SSD drive.

What used to take hours and hours to complete now happens in minutes and the computer is still usable during rendering, perfect!

The other problem I had was some tutorials were weighing in at over 500MB a piece and uploading them (and the tablet/mobile versions) was taking a while as well.

Previously I was on 24MB down / 1.1MB up ADSL but last week upgraded to PlusNet fibre broadband which gives the following results (speed test was ran during peak period) –

Not bad huh? What makes it even better is 24MB + line rental was costing me £32.86. While 76MB Fibre + line rental only costs £30.48.

Fantastic deal if you ask me!

Be sure to check out PlusNet fibre broadband if you’re in the UK.

Marketing Is Teaching

Once I again I was lucky enough for Terry Kyle to feature me in his weekly Sunday SEO series..

This time Terry was discussing why your site can’t convert visitors into buyers and he used this site as an example of selling through teaching.

Check out the full post it’s a great read for anyone – you should also sign up for the weekly series in the sidebar. Terry always puts out top quality stuff each week.

John Chow Feature

After writing my John Chow vs Search Engine Journal post, John Chow also posted about it on his blog.

Not often John writes posts himself anymore (not like the good ole days) so I’m very grateful for the opportunity!

Thanks John!!!

Internet Marketing Magazine

I was also contacted by the Internet Marketing Magazine to be featured in the latest issue. They even included my picture and everything!

They have a readership of around 26,000 people across the UK, USA and Australia.

Another great opportunity which allowed me to get some additional exposure, thanks to Greg for hooking it up!

SEO Powersuite Competition

I also launched my biggest competition yet with a total prize fund of $1497.00.

There was an Enterprise license ($999) and Pro license ($399) of SEO Powersuite available as well as any one of their standalone products ($99.75) available to win.

The competition is now closed and the winners will be announced on Monday so stay tuned to find out if you have won.

There will also be a prize for everyone that didn’t win – you guys should know the drill by now!

Want To Sponsor A Competition? If you want to provide prizes for a competition and get exposure to your product or service then please contact me.

Super Secret Software Update

Last month I mentioned I had finished getting all the ground work done for the software and now I just needed a developer.

Well the developer was hired 3 weeks ago and the first beta version is nearly ready for my testing!

While he was working on that I’ve spent time preparing for the launch and putting together a launch plan. I’m also hiring a company to animate a promotional video for it as well!

Although the software will be 100% free to download and use forever, I do plan on adding an upsell into the funnel. A few of the members at TrafficPlanet gave me some great ideas so I’ll be working those into the upsell I offer.

However if you just want to download and use the software for free, you can ignore the upsell entirely :)

I’ve also plugged in an affiliate system so anyone can earn money by giving the software away free! Get in touch if you’re interested in promoting it.

Site Changes

There have been a few things bugging me about the blog that I haven’t had time to take care of.

So next month I’m going to putting a bit of time and effort into improving the site and making it more useful and easier to use for you guys.

Load Times

One of the things I have noticed is the site is getting slower as load on the budget shared hosting increases. The site now takes 2 seconds longer to load than it did in August and that is not acceptable.

So I’m going to optimise the entire site from the server level up all the way through to front end caching with an aim to get load time under 4 seconds.

I’ll be tweaking code, optimising server settings, adding a CDN and a bunch of other stuff – I’ll post a supporting case study & tutorial once it’s done.

Content Highlighting

I’ve also noticed that some of my best content is now buried away deep down in the archives.

My homepage gets the most traffic but it isn’t working as hard for me as it could be – so I’m going to be looking at ways to highlight my best content to each and every visitor.

As a quick fix I’ve added some submenus to the navigation but I can do much better than that with a bit of time.

Other Changes

I’ll also be making a range of other tweaks to the site including creating an informative advertising page and trying to achieve a zero bounce rate.

Taking A Break

One thing I have worked towards throughout November is winding down my work load so I can have a decent amount of time off in December.

In the past 3 years of self-employment I have taken next to no time off at all. I tend to work 6-7 day weeks for 8-16 hours a day and have being doing that for so long it’s just normal routine now.

It’s important to relax every once in a while and I’ve been trying to convince myself to have a break for the past year.

So throughout all of December, if I can’t be bothered when I wake up – I won’t be! Which is probably going to be a bit weird for me to be honest.

There are still things that will need doing to keep the business ticking over and I have a couple of small commitments with consultation clients but nothing major.

Don’t worry though I will still be publishing posts and working to improve the blog! I love what I do too much to walk away completely so any time I do spend ‘working’ will be ‘fun time’ spent on the blog.

As a result I’m expecting Decembers income report to take a heavy hit – so don’t expect anything special in next month’s report, I know I’m not!

Traffic Generation

Last month I really slacked off with the promotion side of things as I decided to focus on content creation instead.

I only made about 200 posts across 3 forums (WarriorForum, TrafficPlanet, BlackHatWorld) and didn’t really take advantage of any of the Google Alerts that came in or get involved much on social media.

I’m going to start putting BuzzBundle to use more as it provides the perfect interface for finding your audience and engaging them. It certainly has the potential to become one of the most used pieces of software I own!

I seem to struggle to find the right balance of time investment between content creation and promotion. Hopefully taking a break will help me out with that!

#1 – Buy SEO

Remember the whole point of this blog is to try and find out if you can rank with zero link building.

Last month I mentioned I had moved up to the #2 spot for the term ‘Buy SEO’ in the UK.

Well this month its Number 1!

I would like to point out that this has happened completely by accident. At no point did I decide I was going to try and rank for that term, I just wrote a post highlighting a scammy product.

As you’ll see later in the report, Google has been very kind to me this month,

Time Invested

This month I’ve spent a total of 75 hours on the blog which is slacking off by my usual standards!

Upgrading my PC at the start of the month didn’t help which saw a couple of days downtime while I was getting everything setup.

The 75 hours are broken down as 40 hours content creation, 10 hours promotion, 15 hours on the new software and 10 hours answering questions/emails.

Crunching The Numbers

So let’s see what all of this work actually translated into.

Visitor Statistics

Last month saw record traffic to the blog with 6,240 unique visitors but this dropped to 5,008. Ouch!

My new visitor percentage dropped by 5% which is a direct result of the lack of promotional efforts this month.

Most Popular Content

The tiered link building tutorials have climbed their way up to the top spots again this month.

Last month the income report was the most popular post but this month it’s in position 8? Will have to take a look at why that is!

You’ll also notice the forums have had an impact in the top 10 for the first time this month as well!

Top Traffic Sources

I normally only reveal the top 5 traffic sources but I’m going to start sharing the top 10.

Google is quickly becoming a dominant traffic source moving up to the 2nd spot from 3rd with forums and social media channels making up most of the rest.

Search Engine Traffic

With Google moving up the traffic source rankings it will come as no surprise that Google traffic is up for the 3rd month running.

Last month Google sent 1,681 visits across 217 keywords but this month they sent 2,319 across 291 keywords. That’s another huge increase on last month!

It would seem the Google Webmaster Guidelines experiment is going pretty well!

YouTube Views

Last month saw a drop in YouTube views and this month sees another drop. There were a total of 3,852 views in November compared to 4,836 the month before.

Total time watched also dropped from 27,207 minutes to 21,880 which means that 12 hours per day at least 1 person is watching one of my videos which is pretty good when you look at it like that.

Social Shares

Social sharing is going very well with a running total of 3,469 shares across the blog compared to last month’s total of 2,464.

That means 5,008 unique visitors shared 1,005 times which is roughly 1 in every 5 visitors.

Down from last months 1 in 2.5 visitors – you guys hate me :(

  • Twitter – 1,736 (805 last month)
  • Facebook – 1,163 (451 last month)
  • Google+ – 570 (274 last month)

My Forum Statistics

The forum has seen steady growth this month with double the number of people registering and a whole bunch of new topics and replies!

Feel free to get involved on the forum or find out why you should launch your own and how to do it!

  • Users: 99 (43 last month)
  • Topics: 39 (33 last month)
  • Posts: 176 (134 last month)

Subscribers

Now we are getting into a metric that really counts!

Having a loyal base of subscribers is critical to the long term sustainability of the blog. I’m hoping that by publishing high quality content people will naturally subscribe without it being forced on them.

Last month I had a total of 1,145 subscribers across all channels and this month that has grown to 1,571 people!

  • E-mail – 237 (224 last month) / Total: 777
  • Twitter – 67 (68 last month) / Total: 360
  • YouTube – 39 (51 last month) / Total: 171
  • Facebook – 25 (36 last month) / Total: 114
  • Google+ – 27 (0 last month) / Total: 48
  • RSS – 31 (70 last month) / Total: 101

Forum Promotion Posts

I really slacked off on promotion making a combined total of 209 posts. When I put effort into promotion I do around 500 posts across the month – I think a happy medium is around 400.

  • TrafficPlanet – 96 posts (1,131 visits)
  • WarriorForum – 49 posts (570 visits)
  • BlackHatWorld – 64 posts (720 visits)

Income Report

Here are the numbers you really want to see-

Affiliate Earnings

Expenses

  • Hosting – $1.89
  • PC Upgrades – $596.06

Consultation Earnings

I separate out the consultation earnings from the affiliate earnings. The blog drives affiliate sales directly and whilst it does generate consultation leads these are separate projects in their own right.

This month I generated $7,114.65 / £4440.00 in consultation earnings up from last months $4,189.32 / £2,591.91.

Earnings Total

  • Affiliate Income – $2,798.89
  • Consultation Income – $7,114.65
  • Expenses – $597.95

Grand Total: $9,315.59 / £5,777.47 ($6,993.49 / £4,328.99 last month)

I was hoping to break the $10,000 barrier this month but just fell short and given I’m taking some time off next month I’m going to aim to smash that target in January now.

Subscribe & get all of my income reports delivered direct to your inbox!

Signing Off

Well that brings me to the end of another income report and I’m looking forward to getting it published so I can relax for the rest of the day. Accounts and reports were not designed to be done on a Saturday in my opinion =D

While I’m taking some time off next month all of the time I do spend working will solely be invested in improving the blog, adding new content and further promotion – with minimal project/consultation work booked I’ll be able to put all of my focus onto the blog.

At the moment I don’t have a competition prizes arranged for December so if anyone wants to provide some please let me know!

Help Me Help YOU!

I would also be interested to hear your feedback on the blog and its direction.

In the comments can you tell me-

  • 1 thing you like about the blog
  • 1 thing you don’t like about the blog
  • 1 thing you would change about the blog

This feedback will be critical throughout December as I work to improve the blog for you all!

I would like to personally thank each and every one of you for joining me on this journey.

Any questions? Head over to the forums!

Have You Enjoyed This Post?

If you have enjoyed this post then please take 60 seconds to tell a friend.

Whether that’s on a forum, an instant messenger, on the phone or in the pub – please help me to spread the love!

I invest a lot of time creating posts like this (over 8 hours so far for this post alone) so please take 60 seconds to say thank you.

Every little helps and I rely on people like yourself to help grow traffic!

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52 Responses

12.1.2012

No Matt, I don't hate you. Lol. I really love your blog — I learn so much from this blog. It just that sometimes when we find something really useful, we don't want to share and tend to bookmark it for ourselves so that our competitors won't see it.

I know that this is evil… :( so whatever, from now on I'll share all of your post to my twitter and facebook account.

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Matthew Woodward Reply:

Hahahaha hadn't thought of it like that ^^

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Umee Reply:

Yeah! I also don’t want to share this goldmine. I can’t believe it I am reading this superb content without any $$$. Thanks Matt!

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Matthew Woodward Reply:

Haha thanks :P

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Sillas Sixten Højgaard Larsen
12.1.2012

Like I said before; the transparency and "cut the crap" attutide is making it so interesting to read – thanks for a great post Matt! And by the way. you have a killer internet connection, I won't even bother you with telling my own speed atm. Damn – that is wack..

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Matthew Woodward Reply:

Thanks Sillas!

Don't worry – I remember the pains of a 33.3k modem back in the day!

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Sillas Sixten Højgaard Larsen Reply:

It isn't that bad, but thanks for your understanding. ;-)

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Oliver Jones
12.1.2012

Well done Matt but I have some harsh news for you. Your an addict like me. No such thing as switching off for December. I bet you are all over your analytics and earnings every day just like the rest of us. You will just be doing it in stealth mode. Have a good Crimbo

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Matthew Woodward Reply:

I don't know what your talking about….. oh wait what am I doing right now :P

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Congrats on the #1 accidental placement/ranking as well as the exposure through Internet Marketing Magazine! Nice new set-up and pipe as well – both essential for what you're up to – I'm sure they'll keep you busy through the Holidays.

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Matthew Woodward Reply:

Thanks very much =D

I'm hoping nothing keeps me busy during the holidays though :P

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12.2.2012

I've made a recommendation to a guy this week who was looking to start a business making an ecommerce tutorial to come here and see your work. I guess he'll be a subcscriber for the SEO too though.

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Matthew Woodward Reply:

Ahhh superb! That is a topic I will be covering as that is where my true expertise and skills are. Wont be for a fair few months yet though, hopefully he has laid down some competition for me by then :)

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12.2.2012

Excellent blog although I think your income calculations need adjustment. If you've had to buy a brand new PC to do your videos for the blog, surely this is a direct expense not covered in your $1.89. If it is, please let me know your PC supplier; sounds like a bargain :-)

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Matthew Woodward Reply:

Yeah I'll give you that bit of a nurr nurr moment on my part – will be updating the post thanks Rich!

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Richard Farrar Reply:

You're welcome. Keep up the excellent work with your blog.

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Matthew Woodward Reply:

Slacked off this month – I’ll bring my A game next month :)

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12.2.2012

Consultation – Matthew what is this? What services do you offer, and do you have a page with details?

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Matthew Woodward Reply:

Hi Mark,

No I don't actually advertise it or really mention it anywhere other than the income reports. Drop me a mail through the contact form and we'll go from there.

I do intend to setup a dedicated consultation page at some point though

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12.2.2012

excellent blog, and impressive numbers to boot!

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Matthew Woodward Reply:

Thanks Lewis – would you mind telling me 1 thing you like about the blog, 1 think you don't and 1 thing you would change?

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Lewis Saka Reply:

Like – income reports, seo experiments. Don't like – not much. Change – more detail on the other stuff your doing outside the blog. Also, do you recommend any other UK Internet Marketers like yourself that you are in contact with or respect

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Matthew Woodward Reply:

Thanks for the great feedback!

So you would like to know what else I get upto other than what I report here? Well that would just be telling – but for the most part its setting up affiliate sites.

To be honest I keep myself to myself for the most part I dont really know any other big online marketers =\

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12.3.2012

how can you expenses be only $1.89. Are you saying you don't use VAs, or subscriptions for software i.e. email marketing, content creation packages? How much traffic can your hosting package take?

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Sheldon B Smith Reply:

I would imagine expenses are much higher than 1.89/month just for hosting… software/tools, the time it took to learn how to use these tools effectively… The time sacrifices it takes to produce high quality content, the invested time too design and customize this blog to his preferences plus settingup all of the plugins … In truth in the time he has generated these numbers is almost on the verge of a superhuman level of workload.. But at the end of the day it's not work if you enjoy it…!

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Matthew Woodward Reply:

Hi Lewis,

Have a read of http://www.matthewwoodward.co.uk/experiments/google-webmaster-guidelines-experiment/ to understand why the costs are so low.

I do have VA's and such things but they work on other things. This blog is an isolated case study/experiment in itself, almost like a separate business entity.

But Sheldon pretty much nails it on the head – all of this is based on time. Over a decade of web and marketing experience sits behind each and every thing you see on the site.

The amount of time I spent creating content is a huge factor as well, take each of the tiered link building tutorials for example they each took between 12-16 hours to produce. Nevermind all the years I have spent perfecting my link building process and evolving it as times have changed.

So while the financial costs are low – you can put a price on blood, sweat and tears.

Although there is one thing wrong with the expenses report – I didn't include the PC upgrades and as they were bought solely to deal with problems caused by the blog I will be updating the income report to reflect that (thanks to Rich for pointing that out)

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Hey Matt! Just stumbled upon your blog. I'll definitely be back. Are you a Smart Passive Income fan?

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Matthew Woodward Reply:

Hi,

Thanks for your kind words.

Yes I am :)

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Strategic Marketing Guy Reply:

Now I'm confused, who inspired who?

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Matthew Woodward Reply:

I’m not sure we are comparable but Pat Flynn could inspire anyone!

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12.4.2012

Gangsta Well done you deserve it! More on engaging target audience please the Google Alerts post is a very good post, it's somethining new I've learned on this amazing journey.

Well I'm not sure if there is much chance your going to take all of December off…
It's like an obsession once you go past that threshhold ;)…

15-30 minutes of meditation a day is great to refocus and reenergize your thoughts ;).

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Matthew Woodward Reply:

Hi Sheldon,

So you would like to see more on driving traffic etc without Google/SEO ? Got a fair ole few tricks up my sleeve where that is concerned!

Actually as a repeat visitor could you tell me-

1 thing you like about the blog
1 thing you dont like
1 thing you would change

I'm going to start working daily exercise back into my working day – I did used to do this but slacked off the past couple of months, still maintained a healthy diet with little junk/processed food though :)

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Sheldon B Smith Reply:

MatthewWoodward.co.uk
1 thing you like about the blog: Well here is a couple…
Transparency keep it transparent
hands on experience… and getting dirty in the trenches with everyone
not just another one trying to sell your shit with no experience…
but actually helping others sharing your online experience…

1 thing you don't like = Ok here is some criticism The logo image looks a bit flat… like a cartoon character assuming the position of authority… The logo doesn't completely turn me off so that I'll never visit this site again but it can be improved…

1 thing you would change = The logo

General design and structure is good and easy to naviagate around…

A suggestion maybe worth considering for your popular post being archived and sent back of queue…
Maybe a featured slideshow showing your 5 most popular posts instead…

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Matthew Woodward Reply:

Thanks for the feedback Sheldon! Your becoming a bit of a regular round here huh :P

So you want me transparent and dirty – sure I can work with that ^^

Yes the logo has to go I agree, I actually designed it myself – can you tell? haha. I have hired 3 designers to do a better one but none of them have come up with the goods yet so I might resort to a logo content of some type.

How about going a step further and highlighting my most popular content based on the number of social shares they have recieved then its an automated system of giving people what they don’t know they want.

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12.6.2012

Matthew keep us informed if you decide to venture into ecommerce… I would be interested in following your journey and bouncing back ideas… Do you have much experience with ecommerce?

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Matthew Woodward Reply:

E-commerce is my true skill set is and I have a fantastic track record of success. A challenge i've been mulling over is to build an e-commerce store on a $100 start up budget and document it as I go, huge time commitment though

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Sheldon B Smith Reply:

WOW! It may further develop it into your own digital product. I have a feeling you might teach the people how to turn WP into a full blown ecom store with a shoe string budget…

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Matthew Woodward Reply:

You never know where that kind of thing can lead, but it sounds like good fun to me and is certainly on the list of things to do :)

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12.7.2012

Great figures again! Love the new setup and internet connection, very jealous!

What I like: that you are making decent money and are adding lots of content to the blog.
What I don't like: this commenting system!
What I would change/add: I am struggling with coming up with ideas for a new project for 2013. Articles on that would be helpful to me.

Also you talk about working lots of hours. You could do some articles on being more productive as you seem to have it cracked!

What have you been doing for the past 3 years, self employed? Do you have other income sources apart from this site?

Do I qualify for the November income report round up? http://howigotrich.net/?p=1767

Are you a Ponder? I've done a tweet for this post (affking).

Thanks!

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Matthew Woodward Reply:

Hi,

Interesting you mentioned the comments, I was considering swapping it back over to the wordpress comment system already.

For new ideas/niches I always find the best thing to do is just pick up a couple of newspapers and have a flick through, make notes of a few ideas then come and research them further.

What are your knowledgeable/passionate about?

In terms of being more productive check out http://www.thesecretweapon.org/

Since I went full time self employed I have just setup and ranked a series of affiliate sites, some small with a few pages and some big authority sites with thousands of pages.

I will add you to my income report system, please ensure the exact phrase "income report" appears in your future posts and they will magically appear in my evernote.

How do you mean a ponder?

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Nick Sanders Reply:

Matt, Joe's referring to this pond: http://zenduck.me/forum

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Matthew Woodward Reply:

Ahhh no I’m not a Ponder :) But if someone wants to hook me up with an account I’ll be happy to get involved and answer any questions the community has!

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12.27.2012

i like ur blog i m following u now

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Matthew Woodward Reply:

Thanks – dont be shy to get involved with the rest of the community here!

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Trevor
12.27.2012

Hey Mathew,

Awesome income report, working on getting there myself. Do you earn all your affiliate income from this blog alone? Also, do you have any tips for staying focused when running multiple streams of income? For example, I do SEO for clients, trying to set up some affiliate PPC stuff, and another blog.

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Matthew Woodward Reply:

Hi,

Yes I have a fleet of affiliate sites that I’ve built up over the years. I just report on what I do with the blog here as its own seperate entity & experiment.

Tips for staying focused, well I’ve spent some time with the king of getting organised Malcolm Simmonds ( http://www.heymalc.com ) and even though I was already a highly organised and efficient individual he took it to another level. Take a look at http://www.thesecretweapon.org/ for example.

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senty
12.30.2012

How did u manage 3 monitors with one keyboard? r u using Synergy or anything else to control 3 monitors?

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Matthew Woodward Reply:

Hi,

No Synergy is for sharing your keyboard/mouse with multiple computers.

I have one computer driving 3 monitors and my desktop is spread across the 3 of them, I use DisplayFusion to help with window management.

You can probably see one of my link building boxes sat on top of the main machine, that only has a power cable and network cable connected and I remote desktop into it from the main machine much like a VPS.

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senty Reply:

So u have two broadband connections..one for your main machine and one for link building box…I want to setup my own link building machine at home..[though i have VPS ..i want powerful machine and want to take advantage of Virgin's 100 mbps connection]…

Any suggestion for PC? r u using AMD or intel? how much core and ram?

It would be very helpful if i get advice from people who are already using it…

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Matthew Woodward Reply:

Hi,

No I have 1 broadband connection now, I migrated from an ADSL connection to a Fibre connection.

To be honest my link building boxes are nothing special, one is an old dual core AMD with a couple gig of RAM and the other is now an old intel core 2 duo with 4GB of ram. Could probably build something for about £250 I would think.

But then again, more power is always better :)

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3.7.2013

Really person’s like you inspire us to involve in blogging field

Thanks :)

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Matthew Woodward Reply:

Thanks for your kind words!

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