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This is the twelfth income report as part of the zero backlink experiment.

Every month I will be publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there.

These reports will help me track my own progress while teaching you what to do and more importantly what not to do.

What I Have Done In July

July has been a relevantly slow month for the blog, just not had the time to push it like I had planned.

Let’s see how that’s affected things though!

Lots Of Features

The blog has seen some nice coverage from around the web this month. Starting off with Hywel Curtis looking at the importance of been personal.

Long-time reader Charles Floate also named me in his top 50 internet marketing blogs. I have an awesome guest post from him to publish next month, the first in this blogs history!

I also picked up mentions on CrazyEgg, TriggerIM (not sure I deserve to be amongst those names though) & Aleksey Zuravlov but I’m guessing he missed this post.

Big props to Terry Kyle for the multiple mentions in his weekly email series! If you haven’t signed up yet make sure you do, he sends out great tips week in week out! One of those rare emails you actually want to open!

I also partnered up with Ehsan who featured my video to his audience in exchange for me answering all of his readers questions personally.

Kind of a ‘host an expert’ type setup. If you want to do something similar, contact me!

Top 100 Business Blog

Technorati is one of the biggest blog search engines in the world. It tracks millions of blogs and billions of links on a daily basis rankings blogs in order of influence across a range of categories.

This blog has just picked up 2 Technorati awards-

  • Top 100 Business Blog
  • Top 100 Small Business Blog

Odd to think I run one of the top 100 business blogs in the world :S

All Your Base

I’ve spent a lot of time trying to build my personal brand and one of the things I’m trying to do is dominate the first page of search results for my name.

Last month I optimised my Google+ publisher page with some extra content and links.

Look what happens when you Google my name now!

Actually that was a couple of weeks ago, I just liked my temporary start button hack ^^ But if you Google it now it looks even better :)

Let me know how it looks from other Google search engines outside of the UK!

Just need to get rid of those other pesky results now 😛

Google Penaltys

A few readers have asked me how the blog has done with all of the recent Google updates. Don’t forget this blog uses a zero link building strategy!

We’ve seen a new revision of Penguin, Panda, a rolling Panda update, the payday loans crackdown and a bunch of other tweaks in recent times.

So this is how each update has affected organic search traffic from Google since the blog launched-

Switched Social Viral Locker Plugin

I was previously using this plugin to drive social shares in exchange for exclusive resources and video downloads.

But it was causing me problems because it wasn’t compatible with caching systems meaning each post that used it had to be manually excluded from the cache which caused all sorts of issues.

I also wanted to expand it with LinkedIn and after many failed attempts at getting someone to improve the plugin on Odesk I found a replacement.

The OnePress Social Locker works with caching systems out of the box and supports more social networks.

It has a bunch more options/templates and a handy reporting panel that looks like this-

I only made the switch a couple of days ago but you can see it in action at the end of this post.

LeadPlayer Performance Update

Last month I tested LeadPlayer on 3 videos to see if it would increase conversion. The small test on 3 videos drove 64 new subscribers in 28 days compared to the old setup that took a few months to bring 111 subscribers.

So I rolled that out to all videos across the blog and this is how it performed in July-

In just 1 month it brought 195 new subscribers which is a huge boost when you consider it took me a few months to get 111 with the old video player.

Since deploying the test/full rollout of LeadPlayer on the 28th of May it has brought an extra 300 subscribers and 420 affiliate link clicks to the blog.

Money well spent I’d say! Learn how I set it up in last month’s income report.

Sticky Sidebar Widget Stats

Last month I also added the Q2W3 fixed widget plugin to the sidebar. That’s the red box you see on the right hand side :)

When I reported its performance last month I hadn’t reset all of the stats for the other opt in boxes in Aweber, so I did that at the start of July.

As you can see the SidebarStick form is converting a 1.1% which is pretty good!

I think it’s going to be sticking around – get it! no? I’ll get my coat.

Frickin Kittens!

Turns out my cat is a massive w**** and got knocked up!

I only found out a couple of weeks ago and was meant to be going to Poland to meet Dave & Vicky from ACoupleTravelers.com which I had to cancel.

I could have gone in the end because she still hasn’t dropped them yet and was due in the last week of July.

She used to be so cute, now she’s the biggest s*** on the street!

Loves that link building though!

Preparing For A Month On The Road

Most of this month is going to be spent on the road. I’m going to Prague for a week and to the Brutal Assault festival in Josefov and will hopefully catch up with the ACoupleTravelers.com team.

Then I’m shooting back over to Costa Rica for nearly 3 weeks to catch up with Yeison & Andrea!

I’m trying my hardest to prepare as much content as possible in advance so I can take as much time off as possible and actually relax on holiday instead of taking my work with me.

While it’s great travelling and working you don’t get any time to ‘switch off’ – so I’m going to try and do that this time :)

I’m keen to explore the power of time off-

So far I’ve got a new competition, an awesome guest post from Charles Float and an interview from GODOVERYOU (cool people will know who he is :P) which is looking fantastic!

If there are any posts you would like to see that you think I could put together quickly – let me know =D

Content Creation

I only published 6 posts this month including last month’s income report. A bit slack for me!

I started out with how to track anything with Google Analytics and highlighted best TED talks for marketing.

I also pitched BlackHatWorld, TrafficPlanet & WarriorForum against each other in the ultimate forum showdown!

Let’s not forget the regular income report roundup (best month so far) & what I have read this month features.

Crunching The Numbers

So let’s get our hands dirty and take a look at what my hard work has done for me this month.

Visitor Statistics

Traffic has increased from last month’s 16,444 (548/day) to 18,654 (601/day) – I was actually expecting this to drop off due to my lack of time to promote the blog this month.

Bounce rate continues to decrease on the blog and I’ll be working to reduce that further in the coming months 😉

Most Popular Content

Last month’s income report proved to be very popular – probably due to the little dig I was having at the WarriorForum 😛

The tier link building series remains strong with BlackHatWorld vs TrafficPlanet vs WarriorForum sparking interest.

The how to start a blog tutorial is popular but I’m sure every web host affiliate program on the planet shaves us affiliates bald.

Top Traffic Sources

The top traffic sources pretty much remain unchanged from last month and have stayed at relatively stable levels.

Not sure how I referred myself though ^^

Search Engine Traffic

Search traffic seems to be following a grow, plateau, grow, plateau trend at the moment.

Last month Google sent 12,500 visitors (416 per day) which has grown to 13,360 (431 per day) this month.

I’m going to try and spend some time tweaking things on site to grow that further at some point.

YouTube Views

I lost all of my historical YouTube views because of changes I made to the branding – so I keep track of them separately.

I had 14,598 views last month which has jumped up a huge amount to 18,343!

But have I done enough to reach my total minutes watched target of 87,658 minutes? This would mean that 2 people are watching my tutorials every minute of every day.

Last month my total minutes watched was just shy at 85,761 but this month it has reached 101,929!

Nailed it!

Now I want to increase that to 3 people every minute of every day which stands at 131,487 minutes =D

Social Shares

The blog has seen a total of 16,559 shares across Facebook, Twitter and Google+ this month compared to 15,409 last month.

  • Google+ – 2,139 (1,872 last month)
  • Twitter – 8,482 (8,002 last month)
  • Facebook – 5,938 (5,535 last month)

My Forum Statistics

The forum took some heavy hits from spammers this month but I’ve got it back under control now – sorry about that!

This month added 222 new users, 53 new topics and 189 replies this month which was similar to last month’s performance.

If you haven’t joined the forum yet, get involved!

I’ll personally answer any internet marketing questions you have!

  • Users: 1,396 (1,174 last month)
  • Topics: 604 (551 last month)
  • Posts: 2,298 (2,109 last month)

Subscribers

The most important metric on the entire blog – earning a subscription from someone is the ultimate form of commitment and conversion.

Last month I managed to add a total of 1,259 new subscribers to the blog across the various channels.

This month that dropped to 962 which is still a fair whack at 31 per day.

There are now a total of 8,949 subscribers across all of the different channels.

  • E-mail – 304 (662 last month) / Total: 4,031
  • Twitter – 102 (226 last month) / Total: 1,307
  • YouTube – 292 (227 last month) / Total: 1,396
  • Facebook – 75 (90 last month) / Total: 594
  • Google+ – 138 (138 last month) / Total: 1,156
  • RSS – -51 (84 last month) / Total: 465

Forum Promotion Posts

I only made 135 posts in forums this month which is pretty slack – probably not going to be much better next month to be honest 😛

Not banned from the WarriorForum anymore though!

  • TrafficPlanet – 27 posts (438 visits)
  • WarriorForum – 69 posts (536 visits)
  • BlackHatWorld – 39 posts (1,268 visits)

Income Report

Here are the numbers you really want to see-

Affiliate Earnings

ATTENTION: Learn My Secrets With Instant Access To The Income Report Archive

Expenses

Consultation Earnings

I separate out the consultation earnings from the affiliate earnings. The blog drives affiliate sales directly and whilst it does generate consultation leads these are separate projects in their own right.

This month I generated $3,497.14 / £2,305.00 in consultation earnings which is up from last months $2,932.00 / £1,926.16

Earnings Total

  • Affiliate Income – $3,260.93
  • Consultation Income – $3,497.14
  • Expenses – $69.95

Grand Total: $6,688.12 / £4,457.24 ($9,366.19 / £6,153.06 last month)

Signing Off

I seem to have a habit of getting close to my $10,000 target and then letting the blog take a back seat while I focus on other sites / clients.

That’s probably not going to get much better next month as I plan to take as much time off as possible while I travel so I can actually ‘switch off’ from work while away.

I’ll have posts ready to publish so don’t worry about that – there will still be plenty of content for you guys =D

Once I get back from Costa Rica in the middle of September it’s all hands on deck to get my free product launched, launch the building a site over my shoulder mega series, transform the blog with a bunch of upgrades, introduce a new method of delivering content and much more!

And that list doesn’t even include my biggest announcement ^^

Consider the next month the calm before the storm.

Subscribe now to get all of this & more delivered direct to your inbox!

I would like to personally thank each and every one of you for joining me on this journey.

70 Responses

  1. 8.1.2013

    I came because of the cat picture.
    Cute kitteh, I DEMAND kitten pictures when they arrive! 😀

  2. Paul W
    8.1.2013

    Congratulations on another successful month. Good luck with the forthcoming kittens :-)!

  3. 8.1.2013

    Hi Mathew,

    Congratulations on anther fantastic month. Your Google+ profile looks great.

    Heading over to Ehsan’s blog to read your answers.

  4. 8.1.2013

    Hey Matt,

    Congrats on your success with this site and your Top 100 with Technorati.

    Dwight

    • August 1st, 2013 at 8:38 pm

      Cheers Dwight – hopefully those will continue to grow =D

  5. 8.1.2013

    happy for you man. keep up the good work!!

  6. 8.1.2013

    Yay , first comment . The truth is i get big inspire from this blog ^^~ .

    Everything you do have it own strategies for future . It very lucky for who have you like a mentor !!

    P.s : Sr , my english is too bad 😀

    • August 1st, 2013 at 8:39 pm

      Hahah you got beat to it, I just hadn’t approved any yet 😛

      Don’t worry about your english man have fun =D

  7. hydride
    8.1.2013

    Congrats on getting to 2 top 100 positions Matt. I’m looking forward to the storm ride in September.

  8. 8.1.2013

    Once again… amazing content and information in your monthly reports. So much time and effort to put it all together, no wonder you are picking up new awards and traffic left and right! Keep it up!

    • August 1st, 2013 at 8:39 pm

      Thanks Zac – I did start at 6:30am this morning, its currently 9:40pm urgh lol

  9. 8.1.2013

    Boat Drinks Matt

  10. 8.1.2013

    Curious: If you have had great results from Lead Player, why are there no affiliate commissions from that? No promotions or little interest?

    • August 1st, 2013 at 8:41 pm

      I’ve only mentioned I’m using it in the income reports, I havent done any kind of dedicated feature.

  11. 8.1.2013

    Awesome, man. You know, I’m really impressed with the long list of affiliate income streams there…a little here and a bit more there – it all adds up by the end of the month!

    I finally decided to do my own monthly income report. I was going to wait until I was making decent money every month, but that just isn’t happening. After 16 months of this Internet stuff, I have yet to earn more than $100 in a month (except from freelance writing).

    But I think I need that extra layer of accountability. Now that I posted my meager earnings for the world to see, I feel embarrassed at such low numbers lol. But maybe that’ll help motivate me to work more consistently.

    Enjoy your time off, Matt. You’ve certainly earned it. And be sure to actually relax (that means your brain too, not just your body).

    Aloha, Chris

    • August 1st, 2013 at 8:43 pm

      Hi Chris,

      Well every piece of content that you create is essentially a business asset that has the potential to earn you social shares, subscribers & income for life so expect that affiliate list to get longer :)

      Creating the reports although pain staking are actually more important/useful to me than anyone else. Spending that time to look back and what you have actually achieved that month is a good motivator to pull your head out of the sand month on month,

  12. 8.1.2013

    Another successful month, congrats – I can tell from your plans you’re going to take this to the next level real soon, something we won’t be doing…

    I might have to come out to Jaromer at this point. Luckily we’ll be in Manchester in Oct. too!

    Stay tuned for our income report in t minus 2 days….

    • August 3rd, 2013 at 4:29 pm

      Cheers Dave!

      I saw your recent loss of heart in ACT – hopefully we’ll discuss this, I have a use for it 😛

      I can defo do Manchester in Oct, thats like a 30 minute train journey from me ^^

  13. Bashoo Zmmarraii
    8.1.2013

    Why licorne aio earning is extremely low this month last month it was 2k ?

    • August 2nd, 2013 at 12:31 am

      Last month I had a competition and exclusive discount making it just $90 for a few days.

      • August 2nd, 2013 at 7:10 am

        Hi Matty:

        Any othrer special discounts like the Licorne one for GSA Search Engine Ranking?

        What about the Advanced Spinning service?

        Nice reading you! :)

        • August 2nd, 2013 at 7:28 am

          Sorry the GSA dev is only interested in supporting his #1 affiliate =/

  14. Jamie Anderson
    8.1.2013

    Congrats on another good month Matt. Been using Social Locker since I started my blog myself, handy little plugin.

    • August 1st, 2013 at 8:40 pm

      Cheers Jamie – how is the blog growing so far?

      • Jamie Anderson
        August 3rd, 2013 at 2:03 pm

        Not too bad mate, getting some organic traffic but I’m not dedicating the amount of time to it I’d like to at the moment, got too many other client related stuff I’m having to work on.

        Plus the site design is still ongoing and has turned in to a nightmare, probably going to have to pay someone to redesign a standard theme from scratch in the next month at some point.

        On that note actually, do you know anyone who is a decent WP designer/coder who could take the standard WP theme you used on this blog and customise it to resemble something close to the design of my blog at the moment?

        I got mine designed by an Indian outfit who on reflection seem to have no idea what they are doing and have butchered the inner workings of the site beyond repair!

        Everything is set up how I want it with all the plugins etc but they have messed about with the theme and stuff to the point that every time I update the WordPress version or a plugin, something breaks.

        • August 3rd, 2013 at 4:26 pm

          I know that feeling – had that problem myself this month =D

          Why don’t you just buy a ready to go theme? Its what I did – http://www.matthewwoodward.co.uk/get/convergence/

          • Jamie Anderson
            August 4th, 2013 at 1:28 pm

            That’s what I’m planning on doing mate, I just need to find someone who is a half decent coder/designer who can change the design on the theme slightly and also make sure that all the plugins I have installed still work properly with it etc, then dot eh changeover.

            My main weakness is that I can’t code or design for s***, it’s literally alien to me!

            If I can’t find someone I’ll maybe put a few threads in the ‘looking to hire’ IM forums and see what I get :)

          • August 8th, 2013 at 11:43 am

            Well your in the same boat as me in that respect 😛 Although I do know how to tweak CSS slightly n such

  15. 8.2.2013

    Zero backlinks? You’re insane 😀

    When I first started looking at the SEO “industry” I thought that if I chose the right long tail keywords and optimized good quality content I’d be able to rank sites and make some money. I wasn’t expecting passive income per se—I did expect to put time, energy, and money into it. But it seemed like I could do it legit.

    Then I started reading Warrior Forum and watching sourcewave videos and analyzing some of the search results that I _actually_ saw in google with my own two eyes. And then I started getting random comments on my blog about the same time I learned about UD and content spinners and then it clicked: Everyone is trying to game google for profit and that’s why search results nearly always suck when I search as an end user.

    Kudos for doing it with zero backlinks. I have 5 active blogs. One is all natural traffic (no paid). Two were purchased PR3 domains that I re-purposed. One is a combo—I’m doing a contest to giveaway a prize combined with minimal paid traffic. The last one I tried a campaign that was probably a UD bot or something similar.

    I don’t have any concrete results just yet but so far the combo one is doing really good and so is the natural traffic (good meaning traffic is increasing). My biggest issue with what is essentially SEO spamming is that at the end of the day I don’t feel like I provided value to anybody—not even myself. I’ll slowly decommission the non-organic sites because my heart isn’t in them.

    I have two questions for you (if you made it this far).

    1. In your zero backlink experiment have you created any other sites and if so, what are your thoughts on buying high-pr domains and re-purposing?

    2. Have you looked at a .com domain after the recent interview (Matt Cutts maybe?) about Google considering localized domains to be local content and limiting their return in some manner to the region they’re in? (not sure if .co.uk was one of the codes excluded)

    Good luck and have a safe trip!

    • August 3rd, 2013 at 4:28 pm

      Haha thats sort of the point 😛 I wanted to see if it was possible in a competitive niche, it is ^^

      1) Nope – it takes a huge amount of time to manage this alongside my other projects

      2) No – I imagine it would be hard to get for my name, and I’m not really worried. I rank well in Google USA now and people in USA will always be searching for my stuff

  16. 8.2.2013

    Hey Matt,

    Don’t worry you will achieve your $10K goal soon. I am seeing your goal accomplish success in near future. :)

    BEST OF LUCK!

    Thanks,
    Umee

    • August 2nd, 2013 at 7:30 am

      I could probably do it easily if I just pushed a bunch of affiliate products for a month, but thats not my style 😛 Last month I don’t think I wrote a single post with an affiliate link which didn’t help ^^

  17. 8.2.2013

    Love the detail on your post matt! rock on!

  18. 8.2.2013

    Hey, thanks for the shout out, & congrats on the Technorati awards!! Top 100 biz blogs in 2 categories?! That’s crazy awesome! Oh, so is the kitty pregnancy. 😉 Haha! Keep us updated :)

  19. 8.2.2013

    Glad to see that the sticky widget helps you out too 😉

    cheers, and congrats on the kittehs!

    • August 2nd, 2013 at 11:37 am

      Yeah its doing well man! No way near as good as yours though ^^

  20. 8.2.2013

    Great to see that you’re doing well Matthew.

    Gratz on getting into the Technorati top 100 that’s awesome.

    Also, great kitteh pictures.

  21. 8.2.2013

    How do I get listed on Technorati?

  22. 8.3.2013

    Great stuff
    Not to diminish your awesome results but smartpassiveincome.com is ranking at 1019 for business blogs. Weird?
    What parameters do you think they value highly in their rankings?

  23. 8.4.2013

    Hey Mattew,
    As I have always said, once again exception stuff from your side throughout this month result of which we are seeing this income stats.

    Well, this time I have also published my 3rd report though very small earning as compared to you.

    Let me share the link: http://webloggerz.com/growth-traffic-monthly-income-report-july-2013/

    Thanks and wishes for future mate..

    • August 8th, 2013 at 11:40 am

      Made a note to take a look and include next month thanks :)

  24. 8.13.2013

    The one bit about your cat being a w**** made me LOL so hard.

    Great earnings your website, though. I saw the 99centarticle link and I checked out, and I’m glad I did! Those are some really cheap articles. What is your take on their service? Is it quality? 99 cent seems very low for an article.

    • August 13th, 2013 at 3:44 pm

      Hahaha – well you get what you pay for, perfect for bot/spider food not so great for money site public facing content =/

  25. 8.15.2013

    I just discovered the site, but I am hooked. Awesome report, it is just the kind of thing I like to see sometimes, and kudos for making it to the high spots in Google!

  26. 8.16.2013

    Hello Matthew. I’m in the process of going through your link building tutorial, though I must confess I’m still in the spinning stage for my three articles (I hate spinning by the way).

    My question for you is are you not understating your expenses? What about Link Wheel and the captcha sniper service you recommend? Aren’t those all monthly subscription based?

    Congratulations on your results. You truly do have some of the best tutorials in the biz.

    • August 17th, 2013 at 8:31 am

      Hahah that makes two of us – thank for for full time spinners =D

      I’m understand the expenses perfectly – http://www.matthewwoodward.co.uk/experiments/google-webmaster-guidelines-experiment/

      • August 19th, 2013 at 1:17 pm

        That sounds like a fabulous idea! I work full time in the financial industry, so it took me a week’s worth of lunch breaks just to create and spin my 3 articles for tier one.

        Can you recommend any resources for full-time spinners? The only place I’ve outsourced so far is Odesk.

        Thanks in advance,

        -Matthew

        • September 16th, 2013 at 10:10 am

          Hi,

          Ouch having to work in the finance industry and do spinning – you have signed up to h*** lol

          I use onlinejobs.ph to hire spinners and train them directly. Give all the candidates a paid spinning test and go from there

  27. 8.19.2013

    Hi Matt!

    First of all congrats, you’re close to 10K, it’s going pretty good for you. 😉

    I don’t know if someone asked this question before (because I started reading your blog 2 days ago ) but, I saw at your category “Tools Of The Trade” that you use a lot of tools, services and software, but you only mentioned 70$ of expenses for this month, isn’t that too little?

    I mean, they cost more than 70$ or you don’t count that expenses? And one more question if I may. I saw your post about building a website/blog without backlinks under experiments, but in the “Tools Of The Trade” you have a section “Link Building”, you started to use backlinks for your blog or I misunderstood something?

    Cheers pal. 😉

  28. 8.19.2013

    You always put out some fantastically thorough posts. Thanks for this mate. If you could have the ideal ratio of freelance to affiliate revenue, what would it be?

    I remember cracking the 5 figure mark some time ago and was pumped. Then you want more. Then you want most of everything to be affiliate and less freelancing, at least for me b/c the last thing I want to do is feel like I have to work again after leaving in 2012.

    Best,

    Sam

    • August 19th, 2013 at 6:54 pm

      Hi,

      To be honest I don’t really care, I just do what I want to do. Sometimes I’ll take project work on and sometimes I’ll refuse it (like right now) just depends how busy I am that month or what I want to achieve.

      Although I do enjoy getting my claws into SEO penaltys and the analysis of them so I usually take those on when I have the time (they are time consuming!)

      I’m really not so arsed about the money – when you focus on that, its becomes work – not fun.

      • August 20th, 2013 at 1:02 am

        Cool. I don’t focus on making money from my online endeavors on my site, just all the other stuff that has to do with personal finance.

        Do you feel that you would be happier and have more fun if you didn’t write these income reports of your own and the list for others if you don’t really care about the money?

        • August 20th, 2013 at 11:41 am

          The income reports are not just that, more of a documentation of a journey and a learning tool for readers. The main metric I focus on is subscribers

  29. 8.26.2013

    hello matt i’m your new reader, that a nice income from affiliate, i wonder how much your earning from PPC like google adsense since you didn’t shown it :)

  30. 8.28.2013

    Shame on You for not Spaying Your Cat!

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