Monthly Income, Growth & Traffic Report – January 2017


This is the 52nd income report as part of the zero backlink experiment.

Every month I will publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there.

These reports will help me track my own progress while teaching you what to do and more importantly what not to do.

ATTENTION: Learn My Secrets With Instant Access To The Income Report Archive

What I Have Done In January

January has been a great month for a number of reasons.

I managed to complete 2 larger projects that had taken significant time which has cleared the decks for me to catch up on smaller but essential tasks.

However everythings about to hit the fan as I’m going to return to the UK for 5 weeks next week to catch up with friends and family along with a visit to Thailand in the middle.

So with that said, lets take a closer look at what I did in January-

Why I’m Ditching Aweber

First and foremost, I spent most of the month planning my migration from Aweber to Drip.


Well because Drip is quite simply the new generation of email marketing, built from the ground up for the modern world of digital marketing.

This was not an easy decision as I’ve been using Aweber for nearly 10 years and they are still a great start point.

But my needs have outgrown them as I want to develop more sophisticated and personalized email marketing campaigns.

The migration process is going to be a huge head ache over the next week, but it is a necessary change that will have an immediate impact on the bottom line.

Here are just a few of the features that stand out for me-

Tags Not Lists

Aweber relies on having separate email lists of people, where as Drip just has one central list of people with tags.

So you can tag people that have signed up for the SEO lead magnet or tag them if they clicked a certain link in an email for example.

drip tags

That means you can get hyper relevant with the emails you send out while making the whole thing easier to manage.

Now I know that Aweber have recently introduced tags with the new campaign builder, but it’s very much an after thought that they have fudged in.

Visual Workflow Builder

One of the most powerful features of Drip is the visual workflow builder.

That makes it easy to create powerful email marketing campaigns complete with if/then statements, goals, delays and much more-

drip campaign builder

Plus it looks beautiful right?

Automatic Resending Of Emails

When you send out an email, a large portion of your list won’t open it.

So to get around that, you can always re-send the email with a different subject line to people that didn’t open it the first time.

In Aweber this is an entirely manual process that takes 5-10 minutes to do and you have to remember to do it on the right day at the right time.

Where as in Drip, it’s just a check box-


That feature alone is worth it’s weight in gold!

Website Visitor Tracking

One of the coolest features I am looking forward to implement is the ability to track exactly which pages on the blog people have visited.

For example someone might read a product review on the blog which I could use as a trigger to send them an email with an exclusive discount code for the product.


Or I could track if people are reading tutorials about how to fix a Google penalty and automatically pitch them my penalty removal service.

There’s a million ways I can use this feature and I am going to be taking full advantage of it in due course.

Disabled Mobile Popups

Way back in August, Google announced they would start penalising sites that show intrusive interstitials on mobile devices.

Essentially what this means is if you show a welcome popup or exit popup that covers the content, you’re in trouble-

bad popups

Luckily disabling popups is just a click of the button with Thrive Leads so it wasn’t a huge problem.

However I then spent time designing some new 2 step ribbon based calls to action to replace them-


That way I can have the best of both worlds, dodging the Google penalty while still collecting mobile email subscribers easily.

Luckily Thrive Leads have a bunch of templates ready to use so it was a very quick and easy process.

Content Audit Results

Last month I was working hard on a complete content audit to see which content needs updating, deleting or repurposing.

I also took a look at the performance of my regular income report roundups and what I have read this month posts.

Looking at the stats, both of these types of posts perform poorly when compared with other content.

So as of this month I will no longer be publishing income report rounds or what I have read this month posts.

I know that some of you will be unhappy about that, but that does mean I will have more time and resources to produce much better content all around.

In summary-

  • 39 posts were deleted
  • 23 posts need minor updates
  • 40 posts need bigger updates
  • 37 posts would benefit from post specific content upgrades
  • There will no more income report roundups or what I have read posts
  • Income reports are also on the chopping block for further review in the future

I am going to be working on all of that over the next few months to make sure you guys are getting the best experience possible end to end.

Running With The Bulls

This month also marked the annual Tope event where I live.

It is essentially a huge cowboy party where horses and cowboys take over the streets.

But the most exciting part is the bull ring, where spectators can get in with bulls and do their best not to get trampled on-

It’s pretty crazy to say the least and there are always a number of casualties! Luckily I wasn’t one of them!

Content Creation

First and foremost I spent a lot of time updating the deals section with new deals and discounts that you cannot find anywhere else.

There is now a total of 60 deals listed!

I also shared 23 SEO copywriting tips that got an awesome response from you guys!

After that I showed you how to choose the best VPN and how to use it for digital marketing/SEO activity’s.

Last but not least, I published an update to this post which shows you how to build a profitable business on Fiverr step by step.

Crunching The Numbers

So let’s get our hands dirty and see how the blog has actually performed this month.

Visitor Statistics

Last month traffic sat a steady 61,209 (1,974/day) which increased to 66,213 (2,135/day) this month.

That is means January was the 5th straight month that traffic stayed above my goal of 60,000 per month.


Most Popular Content

It was a close tie this month with with SEO copywriting guide, free SEO tools & Fiverr guides taking center stage.


Top Traffic Sources

The top traffic sources have remained pretty much the same as last month with nothing new to report really.


Search Engine Traffic

Search traffic has grown significantly this month after making a number of changes on site.

Last month saw 47,949 (1,547/day) visitors from Google which has exploded to 56,285 (1,815/day) this month!

I am going to be publishing a case study on exactly what I did to nearly double organic search traffic in the past 6 months shortly.


YouTube Views

I lost all of my historical YouTube views because of changes I made to the branding – so I keep track of them separately.

YouTube views increase gently from 18,388 to 18,638 this month.

That also had an impact on total minutes watched which also increased gently from 83,999 to 88,502 respectively.


Social Shares

This month the total social shares across Facebook and Google+ decreased from 73,606 to 73,263.

That is because I deleted 39 posts which also saw the social shares deleted alongside them.

  • Google+ – 25,122 (25,497 last month)
  • Facebook – 48,141 (48,109 last month)


The most important metric on the entire blog – earning a subscription from someone is the ultimate form of commitment and conversion.

This month brought 1,792 new subscribers which is steady drop from last months 2,146 new subscribers.

There are now a total of 156,455 subscribers across all of the various channels!

  • E-mail – 1,257 (1,230 last month) / Total: 86,994
  • Twitter – 233 (287 last month) / Total: 14,901
  • YouTube – 179 (166 last month) / Total: 13,268
  • Facebook – 93 (479 last month) / Total: 22,760
  • Google+ – -24 (13 last month) / Total: 17,907
  • RSS – 54 (-29 last month) / Total: 625

Unable to post graphs at the moment – will update asap

Income Report

Here are the numbers you really want to see-

Affiliate Earnings

ATTENTION: Learn My Secrets With Instant Access To The Income Report Archive


Consultation Earnings

I separate out the consultation earnings from the affiliate earnings. The blog drives affiliate sales directly and whilst it does generate consultation leads these are separate projects in their own right.

This month I didn’t taken on any consultation work so made a grand total of nothing!

Other Income

I’m working on another project right now that is part of the blog but not something I’m ready to talk about publicly yet or maybe ever.

I will declare the income here though as it wouldn’t be possible without the blog and ‘technically’ it is affiliate income.

Last month this was $10,840.73 which increased to $13,477.63 this month.

Earnings Total

  • Affiliate Income – $11,478.12
  • Consultation Income – $00.00
  • Other Income – $13,477.63
  • Expenses – $367.81

Grand Total: $24,587.94 / £19,485.94 ($22,759.89 / £18,518.28 last month)

Unable to post graphs at the moment – will update asap

Signing Off

It has been a great start to the new year, not just in terms of earnings but everything I have achieved this month.

With the content audit complete and the move to Drip, I have a clear road map ahead of me for the next few months on what I want to achieve.

The only spanner in the works is the fact that I am returning to the UK next week for 5 weeks, so I expect things to take a small nose dive.

On the flip side though I should have migrated everything from Aweber to Drip before I go along with some new email campaigns that will do the heavy lifting in my absence.

Thank you to everyone that has helped me reach my goals – I couldn’t do it without you, the reader!

20 Responses

  1. 2.2.2017

    Hi Matthew,

    Any reason why you have decided to stop income roundup posts? I used to enjoy them and they used to act as motivation.

    And congratulations for your earnings. Keep growing.

    • February 2nd, 2017 at 11:20 am

      They are often one hit wonders and once a week or two has passed, engagement drops off a cliff which wasn’t that good in the first place.

  2. 2.2.2017

    Congratulation for a wonderful month. But I’m sad as you won’t publish income reports in future. These reports are a great source of inspiration for new bloggers.

    Hope you will reevaluate your decision in near future.

    • February 2nd, 2017 at 11:19 am

      Well I will keep all of the previous ones online so people can still follow the journey

  3. 2.2.2017

    Amazing as always. I always read your monthly income report as well as the one called ’roundup’. I think you do it with mix of well known bloggers and their blogs & income.

    A year passed I didn’t touch my blog and didn’t take it seriously. I have always worked on YouTube.

    But this year was the worst ever in which I lost all of my money making channels.

    Anyhow, best of luck Matt for future.


    • February 2nd, 2017 at 11:19 am

      What do you feel went wrong with your YouTube channels?

  4. 2.2.2017

    How do you manage all of your affiliate links?

  5. Matthew Hutchinson

    Went you sent you email, I am sure you meant 2017 and not 2016! HAHAHA

  6. Scott Mercer

    It is a shame you won’t be posting anymore roundups as i personally did enjoy following them. Also, what is your reason for deleting 39 posts? Often i come across posts on other sites that are 5-10 years old. Is the content not worth keeping as an archived post? Enjoy your trip!

    • February 2nd, 2017 at 11:18 am

      Various reasons like poor bounce rate, poor time on page, poor engagement, no longer relevant etc etc

  7. 2.2.2017

    what a wonderful report. i love your income reports.

  8. 2.2.2017

    Hi Matt. Interesting and insightful as always! I noticed you mentioned doing a content audit. I’m planning to do one of these myself pretty soon. Do you have any tips? Thanks

  9. 2.2.2017

    Hi matthew, i’ve been following you for years, happy to see your monthly report , it gives inspiration to me whenever i’m down with lower monthly revenue from my sites.

    Thanks & Regards

    • February 2nd, 2017 at 11:17 am

      Every site has its ups and downs so don’t worry :)

  10. 2.2.2017

    Amazing matt, you are growing every month and as always your income reports are great motivation for me

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