Monthly Income, Growth & Traffic Report – February 2017

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This is the 53rd income report as part of the zero backlink experiment.

Every month I will publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there.

These reports will help me track my own progress while teaching you what to do and more importantly what not to do.

What I Have Done In February

I’ve spent the last few weeks visiting friends and family in the UK along with a trip to Thailand in the middle.

With that said, you can probably guess that I haven’t been working as much as I should have done.

But it’s always interesting to see how that lack of focus affects income, so lets jump right in!

Drip Migration

Last month I told you exactly why I was ditching Aweber and migrating to Drip – you should too.

The migration process for this blog is fairly complex because I have so many different forms, lead magnets and content upgrades scattered across the blog.

Some delivered by Thrive Leads, some delivered by an old style Aweber form, some by raw inline HTML and some by LeadPages Leadboxes. So I’m moving everything over to Thrive Leads.

Not only that but because Aweber uses multiple lists rather than tags, I need to consolidate multiple lists and design a tag structure that makes sense for me.

So now I will be tagging every subscriber based on a range of actions, interests & pains based on which lead magnets/content upgrades they download and posts they read on the blog-

drip tag structure

That will then enable me to create some very awesome and super targeted email campaigns that will improve user experience across the board.

I’ve already copied over the current email marketing setup from Aweber-

aweber drip migration

So now it’s just a case of preparing all the front end forms, making the switch and importing all the subscribers from Aweber which I will do this month.

If you are thinking about migrating to Drip, checkout this handy migration checklist.

Content Creation

Content creation took a back foot this month as I was traveling, but there were still 3 posts including last months income report.

I also published an update to a very popular post about building out a web 2.0 network to help rank sites.

You also learned how to perform profitable Kindle keyword research in order to create best selling books.

If you are interested in self publishing books to make money then take a look at my other tutorial that shows you how to self publish on Amazon.

Crunching The Numbers

So let’s get our hands dirty and see how the blog has actually performed this month.

Visitor Statistics

Last month traffic was great at 66,213 (2,135/day) however that dropped off this month to 58,943 which increased to 66,213 (2,105/day) this month.

I like to keep traffic above 60,000 per month if possible but with 3 days less in February than January I fell short of the goal.

Most Popular Content

By far the most popular post this month was the update to the web 2.0 network tutorial which stole the show.

Right behind it was the guide to making money with Fiverr.

And it’s nice to see the free SEO tools resource holding steady!

Top Traffic Sources

Not much has changed in traffic sources with a good mix of traffic coming from Google organic and social sources.

Search Engine Traffic

Last month search traffic grew to 56,285 (1,815/day) which has dropped off slightly to 48,836 (1,744/day) this month.

YouTube Views

I lost all of my historical YouTube views because of changes I made to the branding – so I keep track of them separately.

YouTube views dropped gently from 18,638 to 16,614 this month.

That also had an impact on total minutes watched which dropped from 88,502 to 75,755 respectively.

Social Shares

Last month I deleted 39 posts in my content audit which saw total share counts drop from 73,606 to 73,263

This month the total social shares across Facebook and Google+ increased from 73,263 to 75,816.

  • Google+ – 26,660 (25,122 last month)
  • Facebook – 49,156 (48,141 last month)

Subscribers

The most important metric on the entire blog – earning a subscription from someone is the ultimate form of commitment and conversion.

This month brought 1,424 new subscribers which is a steady drop from last months 1,792 new subscribers.

There are now a total of 157,879 subscribers across all of the various channels!

  • E-mail – 995 (1,257 last month) / Total: 87,989
  • Twitter – 167 (233 last month) / Total: 15,068
  • YouTube – 136 (179 last month) / Total: 13,404
  • Facebook – 113 (93 last month) / Total: 22,873
  • Google+ – -4 (-24 last month) / Total: 17,903
  • RSS – 17 (54 last month) / Total: 642

Unable to post graphs at the moment – will update asap

Income Report

Here are the numbers you really want to see-

Affiliate Earnings

Expenses

Consultation Earnings

I separate out the consultation earnings from the affiliate earnings. The blog drives affiliate sales directly and whilst it does generate consultation leads these are separate projects in their own right.

This month I didn’t taken on any consultation work so made a grand total of nothing!

Other Income

I’m working on another project right now that is part of the blog but not something I’m ready to talk about publicly yet or maybe ever.

I will declare the income here though as it wouldn’t be possible without the blog and ‘technically’ it is affiliate income.

Last month this was $13,477.63 which decreased to $11,302.90 this month.

Earnings Total

  • Affiliate Income – $10,239.74
  • Consultation Income – $00.00
  • Other Income – $11,302.90
  • Expenses – $351.12

Grand Total: $21,191.52 / £17,249.90 ($24,587.94 / £19,485.94 last month)

Unable to post graphs at the moment – will update asap

Signing Off

While I was distracted with travelling this month it was nice to see income maintain itself above $20,000 which I was what I like to see every month as a minimum.

However that was not the only metric that took a hit, traffic was down, number of new posts was down, comments were down, social growth was down – everything was down.

So this month I am going to increase content production back to normal levels and finsh my Drip migration that will help set the stage for bigger things.

Thank you to everyone that has helped me reach my goals – I couldn’t do it without you, the reader!

32 Responses

  1. 3.2.2017

    Excellent, matthew.

    I have been following your blog for months now, and without a doubt the sheer amount of content is ranking your pages, and showing how it is done

    Impressive stuff mate. A great month indeed.

    Ben

  2. Enstine Muki
    3.2.2017

    Congratulations man. Still a lot to learn from you in this blogging journey.

  3. 3.2.2017

    These income reports are so helpful to see your tactics and a great way to learn about your affiliate and online marketing. I hope you enjoyed your vacation! How was Thailand?

    • March 7th, 2017 at 12:12 pm

      Thanks Ricky!

      I didn’t enjoy Thailand, tons of people and dirty

  4. Still good numbers – would be happy to have 1% of that :)
    Thanks for your monthly insights and lots of success in March.
    Tom

  5. 3.2.2017

    Wouldn’t your traffic been about the same if you had an extra 3 days, Especially 3 non weekend days?

    • March 2nd, 2017 at 5:03 pm

      Yes more or less, but its still less than 60,000 however you cut it :)

  6. 3.2.2017

    Hi Matthew,

    Great to see that you actually took time off your blog and went for a trip. That’s the single most reason I love blogging – being able to work from anywhere.

    Congratulations on your earnings and I do hope overall numbers will increase this month.

    Keep inspiring us.

    Regards,

    Shafi Khan

  7. 3.2.2017

    Thanks for sharing! I have been thinking of migrating to Drip, and I use Thrive leads too. What’s stopping me is that thrive leads gives an error when an already subscribed person enters his/her details again. I checked with Thrive and it seems to be a known bug. You facing this?

    • March 2nd, 2017 at 5:02 pm

      Its not something that has thrown me yet but they are good on bug fixes that’s for sure!

  8. 3.2.2017

    What’s up Matthew?! I’m also switching to Drip. Maybe… I think… I signed up for Drip and started using it for a new site. Love almost everything about it. Probably going to move my Dumb Passive Income list over as well… but like you, it will be a bit of a pain to find and move/edit all the different opt-in forms.

    But yeah – Aweber has been terrible about keeping up with the times. Drip is innovative and robust and most of all – easy to use! Glad to see other people talking about Drip.

    • March 7th, 2017 at 12:11 pm

      Yeah it’s a sweet tool and the migration is going to take a bit of time but after that, it’s all gravy!

  9. Harshavardhan
    3.2.2017

    Iam quite new to your blog; just joined last week. But its amazing to see the level of transparency here regarding your income, which will be a big motivation for many aspiring bloggers. Also astonishing is the fact that affiliate marketing fetches such nice income.

    Great stuff as usual Matt! Thanks a ton.

  10. Adela Jones
    3.2.2017

    Excellent, matthew.. You are reason why I don’t give up on my blogging job and seo work. And Congratulation for that achievement and thanks for sharing detailed report….

    Once again congratulations and thanks a lot.

    Adela jones

    • March 7th, 2017 at 12:10 pm

      That is great to hear Adela and I hope you make it :)

  11. 3.3.2017

    Hey, Matthew!

    Awesome work, buddy!

    It is not that the less work did its work but the hard (plus smart) work you put in since years did its wonder!

    Keep doing wonders, buddy! :)

    ~ Adeel

  12. John
    3.3.2017

    Hi Matt,

    I am a regular follower of your blog and it’s awesome to see brilliant posts. You have said that by focusing on travel stuff you have lost earnings and traffic.

    Just wondering if this is the case then how digital nomads survive when their sole purpose is to look around the world?

    Another thing is that you have said you deleted 39 posts in terms of content auditing.

    You merged those posts or totally deleted? If deleted the where those visitors would go?

    • March 7th, 2017 at 12:09 pm

      Because the digital nomads you are speaking of are actually working as well where as I was doing everything I could to avoid opening my laptop

      The posts were deleted with redirects setup to the next relevant posts/category or homepage

  13. Gav
    3.4.2017

    Thanks Matt…you always provide valuable content. Gav

  14. Peter
    3.4.2017

    So you earn affiliate income from over 60 programs, but there is only 1 program (Aweber) that is counted as an expense for you.

    Do you actually use any of the programs that you recommend?

    If so, why do none of them figure as an expense?

    • March 7th, 2017 at 12:05 pm

      A lot of what I use I get for free or only have 1 time costs

  15. 3.27.2017

    Just found your blog, great stuff and very inspirational!

  16. 3.28.2017

    Hey Matthew,

    I’m a regular reader of your post and always have good experience by reading your posts. These kind of stats are very helpful to understand your audience and also inspire other bloggers and online marketers. Eventually, thanks for revealing a light on this topic.

    With best wishes,

    Amar kumar

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