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This is the 19th income report as part of the zero backlink experiment.

Every month I will publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there.

These reports will help me track my own progress while teaching you what to do and more importantly what not to do.

What I Have Done In February

As many of you know I’ve spent the last couple of months planning out my new course & there is a sneak preview available in this post!

I’ve spent most of this month working on it which has taken up a lot of my time and had me distracted, but let me assure you – it’s going to be awesome.

While I haven’t had as much free time, I’ve looked at some sneaky ways to make better use of my existing content with Facebook. More details below =D

Content Creation

I only published 4 posts across the last month which is the lowest amount I have ever published. To be honest this trend is probably going to continue this month as I race to produce the course content.

At the start of the month we saw the content delivery network case study showing you how important a CDN can be to your bottom line profits.

I also published part 3 of the YouTube SEO guide looking at link building & ranking. There will be a part 4 & part 5 of this series.

I also published the February editions of the best of internet marketing & income report roundup posts.

I have a couple of awesome guest posts in the works at the moment which may show their faces this month. If you think you can produce something awesome, let me know!

Blog Features

I had an interview over at bloggers passion and shared a couple of SEO tips.

I was featured in WebMeUp’s SEO experiment roundup and was also thrown a bone by niche hacks.

TheNextWeb also featured one of my posts!

Social Profile Updates

Luke from CoolChatta got in touch with me at the start of the month and offered to redesign my social media profiles.

My previous designs weren’t exactly the best, for starters I made them and I’m one of those people that shouldn’t be allowed to own a copy of Photoshop.

So I gave Luke some guideline advice of what I would like to see and he came back with 12 different designs to choose from such as-

and this one….

The Final Design

After a bit of feedback and a couple of tweaks we eventually settled on this design-

Luke and his team took that and adapted it for use across Google+ & Twitter.

Check them out for yourself-

I’m very impressed with them, Luke and the CoolChatta team have done an awesome job!

2851% Facebook ROI – Turning $300 Into $8,853!

While I’ve been spending most of my time creating content for the course, I was cautious that would have a negative impact on the blogs performance & earnings.

So to try and maintain or even grow that I decided to spend a bit of time making better use of the content I already have.

Basically I took this post & turned it into a PDF. Then I built a landing page with LeadPages & spent $300 on Facebook ads.

That would push people onto the blogs main newsletter via Aweber which takes them through my email engagement sequence.

Campaign Results Overview

I spent $300 on Facebook Ads across 4 days, these are the results of the campaign-

  • 1,505 unique clicks
  • $0.20 cost per click
  • 496 new email subscribers
  • $0.60 cost per subscriber
  • 200 new page likes

Not too shabby right? That isn’t even the best bit!

Each new email subscriber is worth $17.81 to me. So 496 new subscribers at a cost of $300 delivers a tasty profit of $8,533.76!

How Did I Do It?

I will release a more detailed case study on this soon but in essence this is what I did step by step.

Step 1 – Create The Offer

First of all I looked through all of my content to see which offered the most amount of value and appealed to the largest audience possible.

I settled on this post and turned it into a PDF.

That was the offer created in minutes!

Step 2 – Create Landing Pages

Last month I told you that I had spent some time with LeadPages & I was going to experiment with it more.

I setup a landing page in LeadPages and setup a split test to see which landing page got the best conversion rate.

This is what the best performing landing page looked like at a 40% conversion rate-

Once people entered their email address I then took them to a page to download the PDF and also like me on Facebook.

If I wasn’t rushing this I would have also added the JustHost affiliate link to this page from day 1, instead of in the final couple of hours of the campaign.

The idea being that just a couple of sales from that would pay for the entire campaign.

Anywhere here is what the final page looks like now-

Nothing complicated, just simple & straight to the point!

Step 3 – Creating Facebook Ads

Next I just setup some Facebook ads that targeted 18+ year olds that spoke English and had interests in Blogging, Blogspot, WordPress or any similar competitor blogs.

I then created 3 unique adverts and named them AD1, AD2 & AD3. Then assigned all 3 of those ads to each interest group above.

The reason for this was to measure which of my 3 adverts got the best response rate in each segment.

To get the cheapest clicks on Facebook you need to get the highest click through rate possible.

Here are the results-

As you can see, AD2 was the clear winner across every single interest segment with the highest click through rate & the lowest cost per click & cost per lead.

This is what the best performing advert looked like-

Step 4 – Wrapping It Up

I let the campaign run for 4 days and blew through $300.

Here are the final results-

There are however a couple of discrepancy in the numbers I want to highlight.

First of all is the total number of leads.

Facebook tracks this with a pixel and reports 456 but Aweber showed 496 new subscribers. I assume the pixel isn’t always getting fired/tracking properly with Facebook!

The second discrepancy is in the number of new page likes.

Facebook reports 200 directly from the ad – but I added a Facebook like box to the final page in the funnel to get more likes. But those likes are not included in Facebooks report.

I’ll publish a much more detailed case study this month to get into the real nitty gritty.

$100 Startup Course Sneak Preview

I have launched a sneak preview of my new course.

For those that don’t know I will be teaching people how to build a successful business online with just $100 step by step over my shoulder.

There are a total of 19 lesson topics planned with over 100 lessons in total. So far I have created the first 3 topics which feature 17 lessons in total!

Everything is coming along at a nice pace and I guarantee you have never seen anything like this before.

So feel free to get a sneak peak behind the scenes and unblur the screenshot above!

Speaking At The Black Hat World/IRL Conference

I was also invited to speak at the first official Black Hat World conference which is also known as the In Real Life (IRL) conference.

It will be hosted at Caesar’s Palace in Las Vegas on the 15th-17th of November. There are some great speakers lined up including Jeremy Schoemaker, Rae Hoffman, David Snyder & more!

I’ll be delivering a lively no holds barred presentation jam packed with actionable tips – if you haven’t registered yet heavy early bird discounts are still available.

Crunching The Numbers

So let’s get our hands dirty and take a look at what my hard work has done for me this month.

Visitor Statistics

Traffic grew from 38,639 (1,246/day) last month to 42,227 (1,508/day) which is in line with growth seen in previous months.

Most Popular Content

The GSA Search Engine Ranker tutorial takes the top spot this month by quite a margin.

My favourite link building trick also shot up to the number 2 spot from number 10 last month.

We also saw good performances from the top 100 blog tutorial & Charles Floates superb how to build an ecommerce website from scratch posts.

Top Traffic Sources

Google remains the main driving force behind the traffic and you can also see my Facebook campaign sneaking into the top spots.

The reason my favourite link building trick jumped from the #10 spot to the #2 spot above this month was because of this feature by TheNextWeb – thanks guys!

Search Engine Traffic

Last month Google sent 35,522 (1,145 per day) visits which has remained steady at 35,963 in total but as this month only has 28 days it has jumped to 1,284 per day.

Interesting to see the top 10 keywords finding the site are entirely driven by brand.

YouTube Views

I lost all of my historical YouTube views because of changes I made to the branding – so I keep track of them separately.

Last month I had a total of 26,578 views which has increased to 32,308 this month!

The most exciting YouTube metric though is minutes watched which has jumped from 133,198 to 173,506!!

That means there are now 4 people watching my videos every single minute of every single day!

Social Shares

The blog has seen a total of 35,794 shares across Facebook, Twitter and Google+ this month compared to 33,822 last month.

  • Google+ – 8,317 (7,391 last month)
  • Twitter – 16,336 (15,645 last month)
  • Facebook – 11,141 (10,786 last month)

My Forum Statistics

This month saw a huge drop off in the users as I suspected the forum got hit with spammers.

After cleaning it up I removed 3,103 users leaving a total of 6,560.

There were 56 news topics and 46 new replies on the forum.

If you haven’t joined the forum yet, get involved!

I’ll personally answer any internet marketing questions you have!

  • Users: 6,560 (6,977 last month)
  • Topics: 1,022 (966 last month)
  • Posts: 3,361 (3,315 last month)

Subscribers

The most important metric on the entire blog – earning a subscription from someone is the ultimate form of commitment and conversion.

This month brought 5,703 new subscribers across various channels which is a nice increase from last month’s 3,163.

There are now a total of 27,956 subscribers across all of the different channels.

  • E-mail – 3,277 (1,370 last month) / Total: 13,903
  • Twitter – 191 (390 last month) / Total: 2,994
  • YouTube – 502 (357 last month) / Total: 3,779
  • Facebook – 794 (141 last month) / Total: 2,202
  • Google+ – 958 (645 last month) / Total: 4,308
  • RSS – -19 (260 last month) / Total: 770

Forum Promotion Posts

I haven’t done a huge amount of promotion work recently as my time seems to just get eaten up!

  • TrafficPlanet – 0 posts (166 visits)
  • WarriorForum – 0 posts (497 visits)
  • BlackHatWorld – 4 posts (682 visits)

Income Report

Here are the numbers you really want to see-

Affiliate Earnings

Expenses

Consultation Earnings

I separate out the consultation earnings from the affiliate earnings. The blog drives affiliate sales directly and whilst it does generate consultation leads these are separate projects in their own right.

I haven’t taken on any clients recently so consultation earnings sit at zero this month!

Earnings Total

  • Affiliate Income – $15,295.04
  • Consultation Income – $00.00
  • Expenses – $466.00

Grand Total: $14,829.04 / £8,848.93 ($9,868.25 / £6,005.51 last month)

With having only published 4 posts this month I was expecting to see a bit of a drop. But with January out of the way and traffic on the increase things are looking good!

Signing Off

I apologise for the lack of posts this month but it will all be worth it. This month will see more posts and I have some help from some awesome case study based guest posts.

I also hinted at a secret partnership with another blogger I’ve been working on. Not quite ready to pull the curtain on that one yet but I’ll be including the income generated in next month’s report with a few more details.

ATTENTION: Learn My Secrets With Instant Access To The Income Report Archive

It was great to see earnings increase this month after dropping below the $10,000 barrier again which is a goal that eluded me for a long time!

Stay tuned folks – 2014 is going to be awesome!

I would like to personally thank each and every one of you for joining me on this journey.

108 Responses

  1. 3.1.2014

    Awesome report as always, Matthew. I can’t wait to see that Facebook ad post. That ROI is out of control :-)

  2. 3.1.2014

    Great job buddy !

  3. 3.1.2014

    Matthew, awesome!

    I always get confused on decide what on my content shoud be free, to get and engage visitors and what should I charge for.

    But looks like you give everything free and still make a good money, wow!

    I should begin creating some guides and spreading good content, whitout worring on what to charge.
    And this things will come (along some affilite sells!).

    Thanks bro, one more reader for you!

  4. 3.1.2014

    Very impressive earning report. Hope to reach such figures one day.

  5. 3.1.2014

    Matthew, it was interesting to read about your FB experiment. Congrats on its success!

    What I was surprised a bit is to get to know that till Jan’ 13 each unique visitor would bring you about $1 and then visitor’s value started to drop steadily making just $0.35 for each unique visitor now.

    What reasons of this decline would you outline?

    • March 2nd, 2014 at 12:18 pm

      Hi,

      Previous months I have done things like launch a product, consultation etc which skew the numbers. I’ve also turned down the volume on affiliate stuff where I can.

      The only metric I truly care about is number of new subscribers

      • March 2nd, 2014 at 8:48 pm

        Matt, thank you for your reply.

        > I’ve also turned down the volume on affiliate stuff where I can

        Is this because the products are not that good or relevant anymore or is there another reason?

        > The only metric I truly care about is number of new subscribers

        I see. Some marketing coaches suggest also to care about $/month/subscriber. But I agree that the number of subscribers is more important as long as they are engaged and targeted (sometimes it may require several months to turn a subscriber into client or income).

        • March 3rd, 2014 at 9:05 am

          No it’s just to keep the balance of things right.

          I think anyone that focuses on making money as a primary objective is limiting themselves/an idiot.

  6. 3.1.2014

    Definitely awesome month it seems Matthew. Would be trying my luck with Facebook ads too in future!

  7. Anes Amrani
    3.1.2014

    WOW 15k congrats man

  8. 3.1.2014

    Great post matt.

    I like the way you write. Sometimes I do not have time to read full posts. But Your content is so engaging. I can’t leave your post half read.

    One question arising in my mind. You are affiliate of many products as I can see in your income report. How you manage all these products. Do you check them all.

    • March 2nd, 2014 at 12:15 pm

      Yeah I have a bookmark folder with all of the report pages of the affiliate programmes bookmarked, then I can open them all in 1 click.

      I use lastpass to auto login to them all

  9. 3.1.2014

    You didn’t include in the expenses proxies, VPS or other “consumables”. Aren’t you using GSA SER anymore?

  10. 3.1.2014

    Hello Mathew, I run an agency that sells websites to small businesses among other marketing services. We want to test selling a simple lead gen wordpress website for $999.

    We will be using both Facebook and Google Display ads but we were going yo use a landing page with a short form sales letter to get the leads from phone and forms.

    The other option is to use what you have done. Setup a squeeze page, get their email and then try to make the sale (or phone contact) using an autoresponder series.

    Both have pros and cons. What are your thoughts?

    Thanks Mathew

    • March 2nd, 2014 at 12:14 pm

      I would use a squeeze page everywhere I could combined with an auto responder and phone contact.

      BUT Google won’t let you use squeeze pages so you have to change tactics a little there with a more developed lander, this is still just a squeeze page at heart.

  11. Nathan Gotch
    3.1.2014

    Get that money Matthew! You have now motivated me to mess around with Facebook ads. Great job man

    – Gotch

    • March 2nd, 2014 at 12:13 pm

      Good luck with your venture – let us know how it goes

  12. 3.1.2014

    Do you have multiple categories of content or just blog building? It seems the people who make the most money these days are just showing other people how to blog. But are they really making money on affiliate programs that talk niche ideas and markets outside of affiliate marketing?

  13. 3.1.2014

    mind = blown.

    facebook that is ridiculously good for getting leads. i had no idea you could get that many leads for that amount of money. wow man.. really wow.

  14. 3.1.2014

    Congratulations Matthew. You did great! I’m on my way earning that amount of money every month as well.

  15. 3.1.2014

    Nice work Matt! I’m interested to know if paid subscribers are going to be as valuable as organic ones. I’m guess you $17 metric is based on organic subscribers and the two might not be equal, though, it still seems like a wildly successful FB ad.

    • March 2nd, 2014 at 12:11 pm

      Yeah its not an exact science, and there is much much more value than affiliate sales. Even if a subscriber didn’t buy anything they would deliver fresh user generated content, social shares, new traffic etc etc

  16. 3.2.2014

    Mattew, I am so overwhelmed by your website. I want to replicate your success in some key areas, but I just don’t know where to start.

    My website (linked) is a blog covering a very broad segment. I have had it for a while without doing major SEO, but at the same time I am not a complete noob. There is just so much to SEO than in my wildest imagination, and I am so lost.

    Where do I begin?!

  17. 3.2.2014

    Thanks Matthew! Great roundup. I’m really looking forward to the
    $100 start up course, that sounds like its going to completely rock! You’ve sold me on the split testing. I hadn’t really focused on that until now but message has well and truly been received. Thankyou!

  18. 3.2.2014

    How are you valuing your email subscribers.

    Just based on income previously? If so, I would be very careful about this. I’ve been running lead generation Facebook ad campaigns for a long time now and they do not get the kind of subscriber that you would get if they are reading your blog for a while and decide to put in their email address.

    There’s a big difference, especially if you haven’t sold them something yet.

    Also, any chance of some ad screenshots? Always like to see the CTR etc of others. It’s weird because I swear I’ve seen your ad running for a few weeks now in my news feed.

    Congrats on getting to $15K!

    • March 2nd, 2014 at 2:25 am

      Edit: Just refreshed on saw those images. Not sure how I missed them.

      Still curious on the valuation :)

      • March 2nd, 2014 at 12:09 pm

        I find if you use a VPN of any kind, it makes CDN’s break on first page load =\

        Right now I’m testing blonde girl vs brunette girl vs redhead girl. I finally have data that proves gingers are superior 😛

    • March 2nd, 2014 at 12:08 pm

      Hi Glenn,

      Over a 3 month period, workout what % of traffic comes from email. Then apply that % to the overall earnings to get a rough breakdown of earnings coming from subscribers vs earnings coming from new traffic.

      Not an exact science but its a good rough guide.

      The real magic comes in my email engagement sequence which you can see here http://matthewwoodwar.wpengine.netdna-cdn.com/wp-content/uploads/2013/12/auto-full.jpg and will take any cold lead to a warm loving lead =D The relationship is opened by me offering to personally answer any questions they have etc

      That basically just drips out my post archives 1 per week bringing them new comments/fresh content, social shares (which brings more traffic) and some emails are designed to generate feedback on the site/ideas for content.

      I’m finding it hard to put a value on that =\

      I only ran the campaign for 4 days but im running some more right now for a broader case study :) Would love to understand your learnings!

  19. 3.2.2014

    Congrats on the successes of this month Matthew!

    I’m so inspired watching your journey.

    Looking forward to seeing the new course. Is it free?

    • March 2nd, 2014 at 12:02 pm

      I haven’t decided how to price it yet. It will probably be free, BUT when people get stuff for free they rarely take action/value it. So I may charge for it yet =\

  20. 3.2.2014

    Great roundup Matt as always. Congrats on getting asked to speak at the BHW conference.

    Nice return on the FB ads but didn’t think FB allowed you to run ads to landing pages?

    I haven’t ran any in a while but sure they stopped my ads before for the page being primarily designed to capture emails.

    I will be interested to see the engagement you get from those sign ups, open & clicks etc and whether they are anywhere near as responsive as your blog subscribers – I suspect not based on previous experience.

    Nice earnings this month. You give other bloggers like myself something to aim for.

    Thanks for the mention and link to NicheHacks, appreciated! :)

    Keep up the good work.

    • March 2nd, 2014 at 4:04 pm

      Thanks Stuart :)

      FB are pretty flexibile compared to a lot of ad networks – depending on your vertical depends on how touchy they are about it. A free weight loss eBook would be harder to get approved for example.

      The email engagement sequence is what will take people from cold leads to cuddly warm leads! The entire thing is designed to build relationships automatically and keep people engaged.

      • March 5th, 2014 at 10:00 am

        I forgot to mention this in my last comment, why aren’t you utilizing the power of the Warrior Forum (which I know you’re a member of) to get traffic?

        And I don’t mean just from signature clicks either.

        I’m sure you are a paid member so you can post guides in the War Room and post ‘free’ WSO’s in exchange for an email sign up.

        It’s one of my biggest and most engaged sources of traffic at NicheHacks and I think you’d get better ROI than from ‘cold’ FB ads.

        At least on WF chances are someones has seen your posts, read some of your content or heard of you and they see your large post and rep count and know you can instantly be trusted.

        Get in touch if you want to know how I’m doing it with great success.

        • March 10th, 2014 at 8:50 am

          Hi Stuart,

          Sounds interesting, I see you have emailed me as well – just need to get round to catching up on emails but thank you kindly!

  21. 3.2.2014

    Hey Matt! I’ve been reading up your content on and off for over 6 monthish.. You earning are just impressive. Probably the best open IMer out there on the internet. Respect. I just want to ask, your affiliate earning on SEOpowersuite, did all the commision earning came from your blog post http://www.matthewwoodward.co.uk/reviews/seo-powersuite-review-essential-seo-tools/ ? Like all of it?

    • March 2nd, 2014 at 12:01 pm

      Thanks :)

      Yes I would say 95% of it comes from there, but its also featured on pages like tools of the trade etc

  22. 3.2.2014

    I saw this site’s ad on Facebook. This ROI is just unbelievable.
    Cheers!!

    • March 2nd, 2014 at 12:01 pm

      Out of interest – did you discover the site through that ad, or were you already here :)

  23. 3.2.2014

    Your income report is always amazing for me. Well, I will write my income report in a few days and I will let you know when I’m ready to include my income report within your income report round up.

    Thanks

  24. 3.2.2014

    Hey Matt,

    great work as always.

    Could you share with us how did you come up with $17.81 for revenue per user? Is that on a monthly basis? I’d like to see calculation behind that number.

    Thanks,
    Miroslav

    • March 2nd, 2014 at 11:59 am

      Over a 3 month period, workout what % of traffic comes from email. Then apply that % to the overall earnings to get a rough breakdown of earnings coming from subscribers vs earnings coming from new traffic.

      • March 2nd, 2014 at 12:01 pm

        Thank you very much Matt!

        • March 2nd, 2014 at 4:01 pm

          No worrys, not an exact science but a rough guideline. Also doesn’t take into account the benefits of new comments/fresh content, new forum posts, new social signals/shares etc etc

  25. 3.2.2014

    I don’t understand why every subscriber is worth $17.81 to you, but I think this is the keypoint. If this number is true you could do nearly everything one can do to get subscribers and you would still have a good ROI 😀

    • March 2nd, 2014 at 11:59 am

      Over a 3 month period, workout what % of traffic comes from email. Then apply that % to the overall earnings to get a rough breakdown of earnings coming from subscribers vs earnings coming from new traffic.

  26. Andy
    3.2.2014

    A great earning!

  27. 3.2.2014

    Another great month for you, am quietly impressed with this earnings. Keep it up.

  28. 3.3.2014

    Matt, Another great month!
    I am looking forward to more posts and tutorials from you.

  29. 3.3.2014

    Hi Matthew,

    Crazy income report again! Really love the FB tutorial thingy. Great job there mate.

    Talk to you real soon and take care!

    ~Reginald

  30. 3.3.2014

    Impressive report. I have a lot to learn from you. I just started my online business and start to earn around $200 per month only. Your report keep inspiring me and hope I can maximize my income to 1K by the end of this year.

    Need to work hard now!

  31. 3.3.2014

    I just didn’t get it right – $8,533.76 Profit from that Facebook Ad only from JustHost affiliate link or ?

    Thanks for the clarification !

    Regards !

  32. Awesome stuff. Congrats on the great month. Appreciate the facebook ads insights and am looking forward to your “nitty gritty” case study!

  33. 3.4.2014

    Hey Matt, thanks so much for sharing. It is so helpful to see inside of your business and how different pages are generating revenue. I really enjoyed seeing the Facebook PPC case study. So many marketers are really leveraging it these days, but most aren’t sharing this level of detail. It’s pretty obvious why you are so successful!
    ~Brad

    • March 4th, 2014 at 9:18 am

      Haha that was just the quick overview of the campaign, didn’t even get into the nitty gritty – you’ll love the actual case study :)

  34. 3.4.2014

    D***, this is awesome man! Good luck to you.

  35. Your Comment

  36. 3.5.2014

    Good earnings as always! Wanna see earnings from your course now! :)

  37. 3.6.2014

    Another fantastic post! Hey Matt, just a question about lead pages, do they do landing pages without opt ins as well? I just want an image in the background and for people to click on a big shiny button that takes them to a VSL.

    • March 7th, 2014 at 8:20 am

      Not sure what the point of that is tbh but you can’t do it with leadpages. Just make your own HTML page

  38. 3.7.2014

    Wow, this is truly an inspiration to me, Matthew. It is really rare to see so much quality content from one single guy, as I do with you. Keep going, you have built this and you deserve it. Though I have lots of experience, your posts and tutorials keep developing me as a marketer.

  39. John
    3.8.2014

    Hi Matthew,

    Congratulations on your income..

    May i know if you are into Google Adsense or Amazon affiliate ?

    • March 8th, 2014 at 3:32 pm

      Thanks :)

      Not on the site but do quite well with Amazon on a couple of others as part of the overall monetisation strategy

  40. 3.8.2014

    Matt…chuffed to see your success. Good for you mate.

    What a detailed report as well…do you use a VA for this or do you spend your time compiling the stats?

  41. 3.17.2014

    hey Matt!

    Another Awesome Income report! keeps me motivated.

    i just curious to know how you monetized rank cracker? you are giving it for free then how are you able to make $1K+ from it?

  42. mehedi
    3.31.2014

    Awesome income report Matt. I have a question, i’ve seen your RankCracker software is free but how its generated $1,520.90 for you? Can you please explain a little the way u did?

  43. 4.1.2014

    Hi Matt, really well done! Since you’re in UK, i wonder if you have any plans to highlight the area of taxation for SEO… especially for self-employed. It’s pretty hard to organize yourself… then knowing what expenses you can claim etc etc. I think this area was heavily overlooked in tutorials, or perhaps, you know the guides to read?

    • April 2nd, 2014 at 1:15 pm

      Hi,

      I assume your running as a sole trader? Just track everything-

      If its income related to the business, put it in the income column.

      If its expanse related to the business, put it in the expense column.

      Once a month I deduct the total expense from total income and put aside enough money to cover the tax/national insurance on that.

      If you ring HMRC they can explain it all really easy and they used to have free courses you could go on to learn about it all.

      Failing that – just get a local accountant, about £200-£300 per year and they’ll advise you throughout/complete your tax return.

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