In an effort to make the blog more helpful all round I have added an Digital Marketing & SEO glossary page.
172 Terms Defined!
I have defined a total of 172 terms which means it is the largest internet marketing based glossary on the web!
I will be adding to this over time as I think of new terms but if you think of any I missed please let me know in the comments on the glossary page.
You can also download a printable PDF cheat sheet!
A New Case Study!
The introduction of the glossary also forms the start of a new case study.
I want to see if introducing a jargon buster/glossary page has any effect on search traffic.
If you do a search like this one you will see the definition appear directly in the search results.
This result contains 2 links to the source of the definition along with a link to get definitions from more sites.
Whats The Point?
I’m trying to see if I can get Google to pickup and recognise this blog for inclusion in the definitions search.
Secondary to that I want to see if doing so attracts an increase in search traffic as I’m directly serving Google the content it wants on a plate.
At the very least it should provide a great quality signal to Google that the site is a leader/authority in its niche.
Even if none of those things happen, the glossary should be helpful for anyone visiting the site anyway!