Introducing The Internet Marketing Glossary Experiment


In an effort to make the blog more helpful all round I have added an Digital Marketing & SEO glossary page.

172 Terms Defined!

I have defined a total of 172 terms which means it is the largest internet marketing based glossary on the web!

I will be adding to this over time as I think of new terms but if you think of any I missed please let me know in the comments on the glossary page.

You can also download a printable PDF cheat sheet!

A New Case Study!

The introduction of the glossary also forms the start of a new case study.

I want to see if introducing a jargon buster/glossary page has any effect on search traffic.

If you do a search like this one you will see the definition appear directly in the search results.

Google definitions case study

This result contains 2 links to the source of the definition along with a link to get definitions from more sites.

WARNING: Steal Your Competitors Search Rankings, Traffic & Income

Whats The Point?

I’m trying to see if I can get Google to pickup and recognise this blog for inclusion in the definitions search.

Secondary to that I want to see if doing so attracts an increase in search traffic as I’m directly serving Google the content it wants on a plate.

At the very least it should provide a great quality signal to Google that the site is a leader/authority in its niche.

Even if none of those things happen, the glossary should be helpful for anyone visiting the site anyway!

30 Responses

  1. 8.13.2013

    Another awesome experiment. I hope Google includes it in the definitions search. Best of Luck!

    I found out your blog just 3 days ago. You are doing an awesome job. I was fed up of reading the same articles again and again over the web. Thankfully I found your blog and it was different. I learnt a lot after reading some of your articles.

    I just want to thank you for doing a wonderful job and do let me know if I can help you in any form.

    • August 13th, 2013 at 3:41 pm

      Lets see what happens :)

      Thanks for the great feedback – hopefully the content will keep you busy for a bit.

      The best thanks any reader can give me is just by sharing my stuff and talking about it in forums <3

      • August 13th, 2013 at 5:09 pm

        Yes, some of your articles are too good.

        Would you mind if I use some of your techniques in my upcoming blog? I am planning to start one.

        Btw I shared this article on Twitter :)

        • August 14th, 2013 at 1:17 pm

          Feel free – hit me up with the link and I’ll give you some feedback/advice

  2. 8.14.2013

    Most of the time Google picks Wikipedia for defining a particular term.. Its hard to get picked up by Google.. Though, its not impossible.. :)

    Do share your strategy for that. I will be waiting for that detailed post :D

    Good Luck!

    • August 15th, 2013 at 7:09 am

      Yeah I had noticed that but not always :) Hopefully I can capitalise on the not always bit lol

  3. 8.15.2013

    BEST LINK BAIT EVER! Awesome idea. Did you have to use a plug in to do this? If so, which? I’d really like to do this (another industry of course).

    • August 15th, 2013 at 7:08 am

      Its just flat HTML. I’ve seen much better link bait in my time though :P

  4. 8.16.2013

    Hi Matt,

    I just visited your glossary page and my thought was would it not be better to have that glossary page and then link the term you are defining to its own page with the term as the title. I would think the chances of it getting picked up just might be better but certainly more work to build it out.

    Good luck – curious of the outcome.

    • August 17th, 2013 at 8:33 am

      I considered this, but I looked at a whole bunch of sites that Google listed in its definitions results and only 1 or 2 functioned that way.

  5. Iain

    Great idea here Matthew.

    I’m curious as to how this is going to play out.

    I think it’s a clever idea. You could almost use something like that as a opt in bonus, but I know how you feel about that.


    • August 17th, 2013 at 8:33 am

      Yeah I would prefer not to offer an opt in bonus, and if I was going to -it wouldn’t be a s***** little glossary :P

      • Iain
        August 17th, 2013 at 1:58 pm

        I figured.

        How has the non opt in bonus going?

        Have you ever test having one vs not having one?

        • August 18th, 2013 at 9:05 am

          Its hard to test really but I suppose it could be done. Its more the long term quality of the user based on the psychology/reasoning they signed up.

          • Iain
            August 18th, 2013 at 9:23 am

            Yeah, I understand that. It just popped into my head, so I thought I would mention it.

            Have you tried things like different commenting systems for level of engagement?

          • August 19th, 2013 at 9:32 am

            I launched with Facebook comments but they sucked so removed them lol

          • August 19th, 2013 at 9:49 am

            You may try Google+ commenting system. Some bloggers like Ana Hoffman use it.

          • September 16th, 2013 at 10:11 am

            Would you use it as a replacement for WP comments though? My main issue is not owning the data/comments

          • Iain
            August 19th, 2013 at 9:50 am

            Yeah, I am not a big fan of them either.

            However, Google + comments have become rather intriguing.

            I like the ability to see what people shared straight from the page itself

          • September 16th, 2013 at 10:11 am

            Yes they are looking pretty good but it comes back to the age old argument of which 1 system to use. I think using 2 comment systems adds to confusion =\

            But Google+ does have advantages!

  6. 9.23.2013

    I hope the glossary will be helpful for me too!

    • September 23rd, 2013 at 9:38 am

      Let me know if its missing anything!

      • Seo Mingaile
        September 26th, 2013 at 6:20 am

        I don’t see an effect on search traffic yet :/

  7. 10.1.2013

    Thank you for sharing this one. I think this will help me…

  8. 8.22.2014

    Hey Matt! Is there any update to this? I have been asking around in a few forums and cannot seem to find out what actually makes these show up. (I was lucky enough to get 2 of them for a total of 30k searches a month) and would like to know what I did to actually get that spot. Thanks!

  9. 10.21.2016

    Very well made list. Thanks, I will you use it for my clients. :)

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