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I think we can all agree: Starting a blog is hard work. And it gets worse: Because starting a blog that actually makes money is even harder! But you are not the only one! Many struggle to build a profitable blog. However, it’s not impossible and many people have been able to do it –...

Can I share with you two of the biggest lies in marketing? Email marketing is dead Your email marketing software doesn’t matter Firstly, email marketing isn’t dead. No matter what that dude said on Reddit. It’s thriving, and it’s integral to making money online. Secondly, your software – the platform you use to email from...

Can I tell you one of the most common misconceptions in SEO? Social Media backlinks are not pointless. I get why many marketers think they are (perhaps including you). It’s because they’re no follow and they don’t ‘count’ in the realms of usual SEO. But the truth is that social signals play a role as...

I’m sure you’ll agree with me when I say: Using Google Search Console is more work than it needs to be. Trying to get hold of the right data at the right time can mean hours of work, complicated exports and endless frustration finding just where the heck everything is. There has to be an...

It’s an awful feeling, isn’t it? One day you close your laptop safe in the knowledge that your site is getting healthy amounts of search traffic. Then, the next morning, you find out your site has been hit with a Google Penalty. What was once a solid stream of targeted traffic is now nothing more...